Haywood Mall Photo Gallery

The primary trade area for Haywood Mall includes Greenville County and surrounding areas in Upstate South Carolina, with a population exceeding 1.2 million within a 30-mile radius. Median household income stands at approximately $62,000, with a demographic mix of 55 percent families, 25 percent young professionals aged 25-34, and growing Hispanic and millennial segments. Retail spending per capita is about $12,500 annually, bolstered by low unemployment around 3 percent and influx of educated workers from nearby universities like Clemson and Furman. This profile supports strong demand for mid-tier fashion and lifestyle goods, though saturation in big-box retail could impact smaller tenants.

Haywood Mall's tenant composition emphasizes department stores (30 percent of space), apparel and accessories (40 percent), and services/dining (20 percent), with anchors occupying 40 percent of gross leasable area. Occupancy rates hover around 92 percent as of late 2025, reflecting recovery from pandemic lows, with recent leasing activity adding experiential retailers. Footfall averages 12-15 million annual visitors, driven by regional events and holiday peaks. Strengths include diverse mix attracting broad demographics, but weaknesses involve vacancies in former Sears space and reliance on anchors amid department store consolidations. Rent levels range from $25-40 per square foot for inline spaces, competitive within the market.

Greenville's retail sector benefits from 2 percent annual population growth and robust job creation in advanced manufacturing, enhancing Haywood Mall's position as a dominant venue with minimal direct enclosed-mall competition; nearby Anderson Mall lags in scale and traffic. Accessibility via I-385 supports 80 percent drive-time capture within 20 minutes. However, risks include competition from lifestyle centers like Greenville Place and online retail eroding 15-20 percent of traditional sales. Aging infrastructure in some common areas requires ongoing capex, and market saturation in apparel categories may pressure lease renewals. Economic sensitivity to automotive sector fluctuations could reduce discretionary spending by 5-10 percent in downturns.