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Gramado Shopping is a retail center located in Gramado, Rio Grande do Sul, Brazil, with a gross leasable area of 20,000 square meters, opened in 2021 and owned by Vita Boulevard Group. It features 80 stores across two levels in a mixed-use development, including anchor tenants such as Laghetto Hotel, various restaurants, and retail brands focused on fashion, dining, and home decor. The tenant mix shows medium diversity with high seasonal density due to Gramados tourism-driven economy, particularly during winter festivals and Christmas events that attract visitors from across Brazil.
Annual footfall reaches 1,000,000 visitors, averaging 41,666 monthly with 1.5-hour stays, where 40% come for shopping, 35% for dining, and 25% for home decor.
Market position benefits from the regions 1.5% annual population growth and proximity to tourist hotspots, but faces challenges from seasonal fluctuations leading to variable occupancy and competition from nearby outlets.
Rent levels stand at 50 BRL per square meter per month, offering moderate affordability for mid-tier retailers.
Leasing advantages include growth potential in a developing area with 4% annual economic expansion and family-oriented amenities like play areas, though drawbacks involve limited availability, medium leasing flexibility, and reliance on tourism which can cause off-season dips in performance.
Operational quality includes CCTV security and 12 annual events to boost engagement, but aging infrastructure risks may emerge as the property matures.
Overall, it suits retailers targeting young adults aged around 35 with interests in trendy fashion, sustainable brands, and diverse dining, within a demographic of 100,000 people in a 10 km radius, average household size 3.1, and 45% female population.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 10:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Visitor Profile
The surrounding area has 100,000 residents within 10 km, with 1.5% annual population growth, average age of 35 years, household size of 3.1, and 45% female. Visitor profile leans toward young adults seeking trendy fashion, affordable streetwear, sustainable options, family-friendly zones, and international dining. This supports retailers in lifestyle and experiential categories, but seasonal tourism from Gramados festivals can lead to inconsistent year-round traffic, posing risks for stable sales in non-peak periods like summer.
Tenant Mix and Occupancy
Featuring 80 stores with anchors in hospitality like Laghetto Hotel and diverse retail/restaurant options, the mix emphasizes medium diversity and seasonal density. Occupancy details are not fully public, but limited availability indicates competitive leasing. Strengths include complementary categories boosting cross-shopping, while weaknesses involve potential category saturation in dining (35% visitor interest) and home decor, requiring careful positioning to avoid internal competition and ensure balanced performance metrics.
Accessibility and Market Competition
Direct access via RS-235 highway with 510 parking spaces facilitates moderate entry for locals and tourists, supported by high traffic volumes. However, Gramados mountainous terrain may challenge public transport users. Competition exists from local outlets and nearby tourist venues, with the malls medium flexibility in lease terms at 50 BRL/sqm/month. Advantages lie in its role as a tourism hub drawing 1M annual visitors, but risks include off-season access issues and broader market saturation in southern Brazil retail, impacting long-term viability for non-tourism focused tenants.
Building Details
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City Snapshot
Gramado, RS
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Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
City Snapshot
Gramado, RS
Comprehensive market intelligence for retail expansion in this city
