NEW

Brand Fit Snapshot

Best for:

Fast FashionElectronics & TechHypermarket TrafficQuick-Service DiningNational Chains

Not ideal if:

Ultra-Luxury PositioningSmall Format RetailBudget Brands
Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

Forum Ostpark, situated in Munichs Neuperlach district adjacent to Ostpark, covers 70000 sqm GLA with 120+ stores.

Tenant mix emphasizes fashion (HM, Primark), electronics (MediaMarkt), and discount (TK Maxx), complemented by supermarkets and dining options. Annual footfall of 12 million visitors yields €250 million in sales, underscoring its regional dominance. Full occupancy and recent renovations enhance appeal.

Accessibility is strong via U3 subway and 3500 parking spaces. Demographics include affluent families and professionals with incomes over €50000. Leasing benefits: consistent traffic, rents €150-200/sqm/year, diverse mix for synergy. Risks: rivalry from Riem Arcaden, online retail pressure, suburban location limiting tourist draw.

Operational quality features modern amenities and event programming, though competition and e-commerce growth present challenges to sustained performance.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday09:30 AM — 08:00 PM
Tuesday09:30 AM — 08:00 PM
Wednesday09:30 AM — 08:00 PM
Thursday09:30 AM — 08:00 PM
Friday09:30 AM — 08:00 PM
Saturday09:30 AM — 08:00 PM
SundayClosed
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Perlacher Landstraße 200, Munich, Germany

Insights

Demographics and Catchment Area

The Neuperlach area serves a primary catchment of 200000 residents within 15 minutes drive, characterized by middle-class families and working professionals aged 25-55. High disposable income supports discretionary spending, but aging population segments may favor convenience over luxury. Proximity to business parks adds weekday traffic from commuters, contributing to balanced daily footfall patterns.

Competition and Market Factors

Faces competition from nearby Riem Arcaden (larger, with airport proximity drawing travelers) and city options like Olympia-Einkaufszentrum. Munichs retail market shows 95%+ occupancy overall, but suburban centers experience slower rent growth (1-2% annually). E-commerce erodes physical sales in non-essential categories, necessitating strong omnichannel strategies for tenants.

Lease Terms and Operational Considerations

Rents average €180/sqm/year, with incentives for long-term leases over 5 years. Full occupancy indicates demand, but turnover in weaker categories like books or niche fashion poses risks. Infrastructure is modern post-2016 upgrade, though access via busy roads can cause peak-hour congestion. Events and loyalty programs maintain footfall stability amid seasonal fluctuations.

Building Details

Property Type
Regional
Gross Leasable Area
30,000
Year Built
2001
Parking Spaces
1200
Average Monthly Footfall
375,000
Owner
ECE Projektmanagement
Anchor Tenants
MediaMarkt,Galeria Karstadt Kaufhof,REWE

Detailed Market Analytics

Primary Catchment Area
5 km radius
Secondary Catchment Area
20 km radius
Catchment area population
500,000 People
Population growth rate
1.2 %
Median age
39 Years
Household size
2.1 Persons
Education level (tertiary)
28.0 %

Median household income
48,000 EUR/year
Unemployment rate
6.8 %
Cost of living index
112 Index (Germany=100)

Retail spending per capita
3,200 EUR/year
Spending on apparel
850 EUR/year
Spending on groceries
2,800 EUR/year
Spending on electronics
600 EUR/year

Annual foot traffic
4,500,000 Visitors
Dwell time
75 Minutes
Conversion rate
35.0 %
Sales per square meter
7,200 EUR/sqm/year

Number of retail stores
85 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
12 Unique stores

Gross Leasable Area
30,000 sqm
Number of Levels
2 Levels
Average rent per square meter
1,200 EUR/sqm/year
Vacancy rate
3.5 %
Lease term flexibility
5-10 years Terms
Available retail space
800 SQM

Proximity to main roads
Direct access to B3 Access
Public transport access
High Access
Parking spaces
1,200 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
25.0 %
Internet penetration
96.0 %

Retail crime rate
1.8 Incidents per 1,000 visitors
Security measures
CCTV, guards, patrols Measures

Promotional events
25 Events/year
Loyalty program penetration
35.0 %
Digital signage presence
Full coverage Presence

Projected foot traffic growth
2.5 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
Phase 2 planned Plans
City Snapshot
Munich

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Munich.

Top retail destinations across Germany.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Munich

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample
Brands Wanted · 5,400 SF

1–1.5 year lease, below market rent, 2nd-generation, fully operational, cosmetic build-out only — move-in ready

At Market Street – The Woodlands, TX, USA

More Info