Einkaufs Center Neuperlach – Pep — Stores & Hours

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Brand Fit Snapshot

Best for:

National ChainsFast FashionDepartment Store AnchorsHypermarket TrafficDaily Essentials & Grocery

Not ideal if:

Ultra-Luxury PositioningSmall Format RetailBudget Brands

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The Einkaufs-Center Neuperlach – pep is a major shopping destination in Munich's Neuperlach district, southeast of the city center, with approximately 60,000-70,000 sqm GLA and 135 shops. Operated by ECE and recently acquired in a joint venture, it reports full occupancy, around 12 million annual visitors, and over €250 million in yearly turnover, positioning it among Germany's top five shopping centers.

Anchors include Primark, Kaufland, Edeka, Saturn, H&M, Müller, P&C, and TK Maxx.

Tenant mix emphasizes fashion (41%), food (26%), hardware (10%), and health (9%), supported by 2,000 parking spaces and direct integration with public transport at Neuperlach Zentrum U-Bahn station. It serves a densely populated catchment of roughly 1.5 million in the broader southeast Munich area, functioning as a district and regional hub since its 1981 opening with a 2018 redesign. High footfall and sales performance reflect strong urban integration and accessibility, though its suburban character and mix of value-oriented anchors shape its market role amid competition from central Munich retail and other regional centers.

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Hours of Operation

Hours

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Monday	09:30 AM — 08:00 PM
Tuesday	09:30 AM — 08:00 PM
Wednesday	09:30 AM — 08:00 PM
Thursday	09:30 AM — 08:00 PM
Friday	09:30 AM — 08:00 PM
Saturday	09:30 AM — 08:00 PM
Sunday	Closed

Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Ollenhauerstr. 6, Munich, Germany

Insights

Demographics and Catchment

Neuperlach's local population exceeds 52,000 with broader catchment estimates over 1.49 million, featuring dense residential surroundings and good public transport links. This supports consistent daily footfall averaging over 32,000 visitors, driven by families and everyday shoppers in a dynamic southeast Munich district. The profile favors mass-market and value retail rather than high-end segments.

Tenant Mix and Competition

With fashion at 41% and strong anchors like Primark, H&M, TK Maxx, and Saturn alongside supermarkets, the mix targets broad appeal and high turnover. As one of Munich's largest centers it faces competition from city-center pedestrian zones and other malls like OEZ or Riem Arcaden, potentially limiting draw for destination luxury or experiential retail.

Operational Factors and Risks

Full occupancy and robust sales figures indicate strong operational quality and lease stability in a well-managed ECE property with recent upgrades. However, the 1981 origins and suburban setting may involve aging infrastructure considerations, while market saturation in value fashion and dependence on local demographics pose risks if regional economic conditions shift or online retail accelerates.