Dogwood Festival Market Photo Gallery

Flowood, MS, serves a trade area of 326,111 households with a median household income of $80,646, exceeding the national figure of $75,240. The local population of 10,853 has a median age of 35.8 years, with 42.67% of households earning above the U.S. average. Ethnic composition includes 64.3% White non-Hispanic, 25.7% Black non-Hispanic, and 4.3% Asian non-Hispanic residents. This affluent, growing suburb benefits from employment in healthcare, education, and professional services, supporting retail spending in fashion and home categories, though income disparities may affect mid-tier discretionary purchases.

The center hosts a balanced tenant mix with anchors like Belk, TJ Maxx, HomeGoods, and Old Navy occupying key positions, complemented by specialty retailers in apparel, accessories, and dining. Total leasable area is 187,610 square feet across 57 tenants, with high occupancy driven by national credit tenants. Recent listings indicate availability in inline spaces up to several thousand square feet, suggesting selective openings amid stable performance. Strengths include cross-shopping appeal from off-price and department store formats, while weaknesses may arise from category overlaps in a market with moderate sales per square foot compared to larger metros.

Positioned at a signalized intersection with daily traffic counts exceeding 40,000 vehicles on Lakeland Drive, the center offers easy access via I-55, just 10 miles from downtown Jackson. Public transit is limited, relying on personal vehicles in this suburban setting. Market factors include Flowood's retail sales growth, with FY2023 data showing increases in general merchandise, but risks from regional competition including The Mall at Barnes Crossing and online shifts. Infrastructure remains functional since 2002, though outdoor format exposes to weather variability; lease terms typically involve base rents around $20-25 per square foot NNN, with escalations tied to CPI, balanced against potential vacancy pressures in softer economic cycles.