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Quick-Service DiningDaily Essentials & GroceryLocal ServicesHypermarket Traffic

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Centro Comercial San Isidro, known locally as Plaza City Center San Isidro, is situated on Autopista de San Isidro in Santo Domingo Este, Dominican Republic, adjacent to PriceSmart warehouse club. This two-level commercial plaza spans approximately 2,375 square meters of leasable area, offering 115 parking spaces and modern infrastructure designed for high visibility and functionality. The tenant mix prioritizes food and beverage (about 60%), including established outlets like Mofongo el Mocano, Papa John"s, and Krispy Kreme, complemented by retail boutiques and service providers in the remaining 40%, catering to daily convenience needs.

In the context of Santo Domingo Este"s retail market, which features growing suburban development, the property holds a solid position serving a population exceeding 1 million with middle to lower-middle income demographics.

Leasing advantages encompass competitive base rents of US$30 per square meter plus 18% ITBIS tax, maintenance at US$4 per square meter, and flexible unit sizes from 50 to 160 square meters, enabling quick occupancy for small to medium retailers.

Accessibility is strong via major arteries like Autopista Las Americas, though peak-hour traffic can be a drawback. Regional occupancy for similar centers averages 85-90%, driven by 4-5% annual retail sector growth, but challenges include competition from larger venues like Coral Mall and potential saturation in casual dining categories.

Overall, it supports stable performance for value-oriented tenants amid DR"s expanding consumer base.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 09:00 PM
Saturday10:00 AM — 09:00 PM
Sunday10:00 AM — 09:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Calle Central, Santo Domingo Este, Dominican Republic

Insights

Demographics and Footfall

Santo Domingo Este"s San Isidro area boasts a demographic profile of primarily middle and lower-middle class families, with household incomes averaging US$800-1,500 monthly and population density over 5,000 residents per square kilometer. The neighborhood"s urban-suburban setting, with expanding residential complexes, generates consistent footfall for the plaza, estimated at 5,000-8,000 daily visitors, amplified by the adjacent PriceSmart drawing bulk shoppers. This supports reliable traffic for food-service tenants, though seasonal economic fluctuations may impact discretionary spending; data from regional reports indicate 10-15% year-over-year footfall growth in 2025 due to local employment in logistics and services.

Competition and Tenant Mix

The tenant mix emphasizes practical, service-oriented retail with 60% allocated to food and entertainment, fostering a casual, family-friendly vibe but exposing risks of category weakness if dining options overlap. Competition is notable from nearby Coral Mall (50,000 m², 90% occupancy, diverse anchors) and Metro Plaza San Isidro, which attract broader demographics with supermarkets and cinemas, potentially diverting 20-30% of premium traffic. However, San Isidro"s niche focus on quick-service and local brands provides differentiation in a market with 85% average occupancy; retail research highlights opportunities for complementary non-food tenants to balance the mix and mitigate saturation risks in the saturated F&B segment.

Lease Terms and Operational Risks

Leasing terms offer value with base rents at US$30 per square meter (below central Santo Domingo"s US$40+), plus US$4 maintenance, short-term flexibility, and incentives for early occupants in a market where DR retail vacancy hovers at 10-15%. Accessibility via highways enhances appeal, but risks include traffic congestion reducing effective footfall by 15% during rushes and aging municipal infrastructure causing occasional flooding in rainy seasons. Operational quality is adequate with modern builds, yet lacks big-box anchors, leading to dependency on neighborhood draw; market reports note economic vulnerabilities like inflation (5-7% in 2025) impacting rent escalations and tenant retention, advising due diligence on long-term viability.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
12,000
Year Built
2015
Parking Spaces
500
Average Monthly Footfall
83,333
Owner
Private Owner
Anchor Tenants
Fresh Market, Local Supermarket

Detailed Market Analytics

Primary Catchment Area
San Isidro Neighborhood Area
Secondary Catchment Area
Greater Santo Domingo Este Area
Catchment area population
600,000 People
Population growth rate
1.2 %
Median age
28 Years
Household size
3.5 Persons
Education level (tertiary)
20.0 %

Median household income
25,000 USD
Unemployment rate
7.0 %
Cost of living index
70 Index (US=100)

Retail spending per capita
2,000 USD
Spending on apparel
300 USD
Spending on groceries
1,000 USD
Spending on electronics
200 USD

Annual foot traffic
1,000,000 Visitors
Dwell time
60 Minutes
Conversion rate
20.0 %
Sales per square meter
5,000 USD

Number of retail stores
50 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
Local brands and cafes Concepts

Gross Leasable Area
12,000 sqm
Number of Levels
2 Levels
Average rent per square meter
20 USD per month
Vacancy rate
5.0 %
Lease term flexibility
Medium Flexibility
Available retail space
1,000 Square meters

Proximity to main roads
High Proximity
Public transport access
Good Access
Parking spaces
500 Spaces
Pedestrian traffic
Medium Traffic

E-commerce competition
High Competition
Click-and-collect adoption
30.0 %
Internet penetration
80.0 %

Retail crime rate
Low Rate
Security measures
CCTV and guards Measures

Promotional events
Monthly Events
Loyalty program penetration
40.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
Planned Plans
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Santo Domingo Este

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