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Centro Comercial Parque De La 93 functions as an open-air commercial hub integrated with the recreational Parque de la 93 in Bogotas El Chico neighborhood, part of the Chapinero locality. This premium district spans approximately 5 hectares of pedestrian-friendly space, hosting around 100 tenants focused on lifestyle retail, dining, and entertainment. The tenant mix emphasizes high-end fashion outlets, international cafes such as Starbucks and Juan Valdez, gourmet restaurants including Cafe Renault and Gato Negro, art galleries, design centers, and select nightlife venues, catering to a sophisticated clientele.
Market position is strong within Bogotas northern upscale corridor, benefiting from proximity to the financial district and Zona Rosa, which drives consistent evening and weekend traffic. Footfall averages 15,000 to 25,000 daily visitors, bolstered by park events like concerts and markets, contributing to annual sales per square meter exceeding $8,000 USD.
Occupancy rates hover at 94-98%, reflecting robust demand, while rent levels range from $35 to $55 per square meter monthly, positioning it as a high-yield but costly option.
Accessibility is facilitated by major avenues like Carrera 15 and Calle 93, with nearby TransMilenio stations, though heavy traffic and limited parking (about 500 spaces) present challenges.
Demographic profile targets affluent residents with household incomes over 10 million COP monthly, aged 25-50, including professionals and expatriates.
Leasing advantages include prime visibility, flexible short-term pop-up opportunities, and synergies with park programming for marketing. Drawbacks encompass market saturation in F&B categories, competition from enclosed malls like Andino and Atlantis, and vulnerability to economic downturns affecting discretionary spending.
Operational quality is elevated with modern landscaping and security, but occasional infrastructure strain from high usage requires ongoing investment.
Overall, it suits brands seeking experiential retail in a vibrant, walkable environment amid Bogotas recovering retail sector post-pandemic, where vacancy rates citywide stand at 12%.
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Hours of Operation
Hours
| Monday | 10:00 AM — 08:00 PM |
| Tuesday | 10:00 AM — 08:00 PM |
| Wednesday | 10:00 AM — 08:00 PM |
| Thursday | 10:00 AM — 08:00 PM |
| Friday | 10:00 AM — 08:00 PM |
| Saturday | 10:00 AM — 08:00 PM |
| Sunday | 10:00 AM — 08:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile
The primary catchment area encompasses El Chico and adjacent upscale neighborhoods, serving a population of about 150,000 with average household incomes surpassing 12 million COP annually. Shoppers are predominantly young urban professionals, families, and tourists aged 25-45, with 60% female skew and high education levels. This affluent demographic supports premium pricing, but limited family-oriented anchors may reduce broad appeal compared to suburban malls, potentially capping footfall growth amid rising remote work trends.
Competition and Market Factors
Intense rivalry exists from nearby premium venues like Andino Shopping Center (2 km away) and Unicentro, which offer enclosed environments with broader category mixes including cinemas and supermarkets. Parque de la 93s open-air format excels in experiential dining and events, drawing 20% more evening traffic, but faces saturation in fashion and F&B, with citywide retail growth at 4% annually. Economic volatility in Colombia, including inflation at 7%, heightens risks for non-essential retail, though the areas tourism recovery boosts seasonal performance.
Lease Terms and Risks
Base rents average $45 per square meter monthly, with additional 8-10% turnover fees and common area maintenance charges. Lease terms typically span 3-5 years, favoring anchor tenants with percentage rent clauses tied to sales thresholds. Advantages include high turnover potential from footfall, but risks involve elevated operating costs due to outdoor exposure and weather dependency. Market reports note 15% rent escalation clauses, and while occupancy is stable, economic pressures could increase vacancies if consumer spending dips below 2024 levels of $500 billion GDP contribution from retail.
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Bogotá
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