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Centro Comercial BIMA is located in the Suba locality of northern Bogotá, Colombia, along Autopista Norte at Calle 232, approximately 26 kilometers from the city center and near Guaymaral Airport. This open-air shopping center, operational for over 20 years, spans about 11,000 square meters with around 40 stores and restaurants. It positions itself as an outlet mall but reviews indicate prices are comparable or higher than in other Bogotá commercial areas, limiting its discount appeal.
The tenant mix includes fashion retailers such as Zara as the anchor on 1,500 square meters, along with other clothing outlets, food courts, and entertainment options like Procinal cinemas. Previously, it featured the Camelot theme park, drawing family crowds, but this has been removed, contributing to its current market challenges. In Bogotá's competitive retail landscape, with over 100 shopping centers, BIMA faces saturation from larger enclosed malls like Unicentro and Santa Fe, which offer better weather protection in the city's cool, rainy climate.
Occupancy details are not publicly available, but anecdotal evidence suggests moderate to low levels due to declining footfall.
Rent levels are likely competitive for secondary locations, potentially ranging from 20-40 USD per square meter annually based on regional averages for similar properties, though exact figures require direct inquiry.
Accessibility involves heavy traffic on major northern routes, with ample parking but limited public transport options.
Demographic profile targets middle-class families from Suba and nearby Cota and Chía municipalities, with average household incomes around 1,500-2,500 USD monthly.
Leasing advantages include flexible spaces for pop-up events, showrooms, and seasonal promotions, supported by ongoing activities like fairs and sports demonstrations. However, drawbacks encompass reduced visitor traffic, estimated at lower than 5,000 daily on weekdays per regional benchmarks, aging infrastructure from its open-air design, and competition from e-commerce and nearby hypermarkets.
Operational quality varies, with clean facilities noted but occasional disruptions from events causing noise.
Overall, it suits budget-conscious retailers focusing on local capture rather than high-volume sales, amid Bogotá's retail market growth of 4-5% annually but with northern suburbs seeing slower recovery post-pandemic.
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Hours of Operation
Hours
| Monday | 09:00 AM — 08:00 PM |
| Tuesday | 09:00 AM — 08:00 PM |
| Wednesday | 09:00 AM — 08:00 PM |
| Thursday | 09:00 AM — 08:00 PM |
| Friday | 09:00 AM — 08:00 PM |
| Saturday | 09:00 AM — 08:00 PM |
| Sunday | 09:00 AM — 08:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Centro Comercial BIMA serves a demographic of middle to upper-middle class residents in northern Bogotá's Suba area, including families from surrounding municipalities like Cota and Chía, with household sizes averaging 3-4 members and incomes of 1,500-2,500 USD monthly. Footfall has declined significantly since its peak in the early 2000s when the Camelot theme park attracted crowds; current estimates suggest 3,000-5,000 visitors daily on weekdays and up to 10,000 on weekends, lower than comparable malls due to its open-air format and lack of major anchors beyond Zara. This results in weaker sales potential for non-essential retail categories.
Competition and Market Position
In Bogotá's saturated retail market, with over 100 centers totaling 4 million square meters of GLA, BIMA competes with dominant players like Unicentro (high-end) and Santa Fe (mass-market), which boast higher occupancy rates of 90-95% and footfall exceeding 20,000 daily. BIMA's market position has weakened, transitioning from a novelty destination to a secondary outlet venue amid 4-5% annual retail growth but northern suburb stagnation. Risks include category overlap in fashion and food, leading to tenant churn, though opportunities exist for niche outlets leveraging lower competition in event spaces.
Accessibility and Lease Terms
Accessibility to BIMA is challenged by severe congestion on Autopista Norte and Calle 100, with travel times from central Bogotá often exceeding 45-60 minutes during peak hours, despite proximity to major highways. Public transport is limited to buses, with no direct TransMilenio line, though ample free parking for 1,500 vehicles aids drivers. Lease terms likely feature base rents of 20-35 USD per square meter per year, plus 8-10% overage on sales, with incentives like rent abatements for longer commitments or event tie-ins. Drawbacks include exposure to weather, potentially increasing operational costs, and infrastructure maintenance issues in an aging open-air setup.
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Bogotá
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Bogotá
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