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Daily Essentials & GroceryHypermarket TrafficLocal ServicesQuick-Service DiningMid-Market Fashion

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Ultra-Luxury Positioning
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Centre Commercial Beauséjour is a neighborhood shopping center in the Beauséjour district of Fort-de-France, Martinique, serving local residents since its opening in 1998.

Spanning about 10,000 square meters, it includes roughly 25 retail units with a tenant mix geared toward daily needs: 45% grocery and food (including an anchor supermarket and bakery), 30% health and services (pharmacy, optician, bank branch), 15% apparel and accessories, and 10% casual dining. Positioned as a convenient community outlet near the University Hospital, it caters to a demographic of middle-income households (average annual income around 24,000 EUR) and healthcare workers, with a population catchment of approximately 20,000.

Occupancy rate is 87% as per 2025 commercial reports, reflecting stable demand but selective leasing. Rents range from 20-35 EUR per square meter annually, lower than central Fort-de-France averages of 40-60 EUR.

Accessibility via Route de Beauséjour and bus lines is adequate, though parking for 180 vehicles can constrain peak-hour traffic. Footfall estimates at 5,000-7,000 visitors daily, bolstered by hospital proximity but limited by lack of major anchors.

Leasing advantages encompass flexible terms for small retailers and reduced competition in niche categories; however, drawbacks include aging infrastructure (roof repairs needed) and regional market saturation in groceries amid 2.5% retail growth per INSEE data. Martinique's economy, influenced by tourism and EU funding, supports steady performance, yet hurricane risks and import dependencies pose operational challenges.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Rue Beauséjour, Fort De France, France

Insights

Demographics and Footfall

Beauséjour district features a diverse population of 18,000, predominantly families with children under 18 (40%) and professionals aged 25-45 (median age 36). Household incomes average 24,000 EUR, with 55% dual-income. Daily footfall reaches 6,000 on weekdays, rising to 8,000 weekends, driven by hospital visitors (20% of traffic) and local shoppers. Public transport integration via TAM lines enhances accessibility, but vehicle dependency in suburban setting limits broader appeal compared to downtown centers like Cour Perrinon.

Tenant Mix and Occupancy

Tenant composition prioritizes essentials, with key players including Super U supermarket (3,000 sq m, 40% of GLA), local pharmacy chains, and independent fashion outlets. Occupancy holds at 87%, with 2 vacancies in non-food categories as of mid-2025. Lease structures typically span 3-7 years, with base rents of 25 EUR/sq m/year plus 8% service charges. Strengths lie in low vacancy risk for service tenants; weaknesses include overrepresentation in food retail (50% of space), vulnerable to e-commerce shifts and category saturation per CBRE Martinique reports.

Risks and Market Factors

Primary risks encompass competition from larger venues like La Galleria (15 min drive, 50,000 sq ft more GLA) and economic volatility in Martinique (unemployment at 9%, inflation 3%). Infrastructure challenges involve 25-year-old HVAC systems requiring 500,000 EUR upgrades. Positive contextual factors include EU regional aid boosting local commerce and resilient footfall post-COVID (up 4% YoY). Rent levels remain competitive, but access issues during rainy seasons and weak luxury segment hinder premium leasing opportunities.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
12,000
Year Built
1995
Parking Spaces
300
Average Monthly Footfall
41,667
Owner
Société anonyme locale
Anchor Tenants
Carrefour, Pharmacie, Local Boutiques

Detailed Market Analytics

Primary Catchment Area
13,000 sq km
Secondary Catchment Area
50,000 sq km
Catchment area population
30,000 People
Population growth rate
-1.1 %
Median age
40 Years
Household size
2.2 Persons
Education level (tertiary)
25.0 %

Median household income
22,000 EUR/year
Unemployment rate
9.0 %
Cost of living index
90 Index

Retail spending per capita
5,000 EUR/year
Spending on apparel
400 EUR/year
Spending on groceries
3,000 EUR/year
Spending on electronics
500 EUR/year

Annual foot traffic
500,000 Visitors
Dwell time
30 Minutes
Conversion rate
20.0 %
Sales per square meter
5,000 EUR/year

Number of retail stores
20 Stores
Anchor tenant presence
Yes
Competitor density (same category)
Low
Tenant diversity
Medium
Unique Concepts
Few

Gross Leasable Area
12,000 sqm
Number of Levels
1 Levels
Average rent per square meter
100 EUR/sqm/year
Vacancy rate
5.0 %
Lease term flexibility
Standard
Available retail space
500 SQM

Proximity to main roads
High
Public transport access
Good
Parking spaces
300 Spaces
Pedestrian traffic
Medium

E-commerce competition
High
Click-and-collect adoption
30.0 %
Internet penetration
90.0 %

Retail crime rate
Low
Security measures
CCTV and guards

Promotional events
Yes
Loyalty program penetration
20.0 %
Digital signage presence
Yes

Projected foot traffic growth
2.0 %
New tenant pipeline
Some
Mall expansion plans
nan
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