Brand Fit Snapshot
Best for:
Not ideal if:
Similar properties you might like:
Quick assessment - takes 30 seconds
Auburn Mall, located in Auburn, Massachusetts, is a single-level enclosed shopping center with a gross leasable area of approximately 600,000 square feet. Anchored by Macy’s and JCPenney, the mall features a mix of national retailers, smaller specialty shops, and a modest food court. Over the years, it has faced challenges from e-commerce and competing retail formats, which has resulted in vacancies and shifting tenant mixes.
Its location near I-290 and the Massachusetts Turnpike provides good regional access, but foot traffic is heavily dependent on local shoppers rather than being a true regional draw.
Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
Hours of Operation
Hours
| Monday | 10:00 AM — 08:00 PM |
| Tuesday | 10:00 AM — 08:00 PM |
| Wednesday | 10:00 AM — 08:00 PM |
| Thursday | 10:00 AM — 08:00 PM |
| Friday | 10:00 AM — 09:00 PM |
| Saturday | 10:00 AM — 09:00 PM |
| Sunday | 12:00 PM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Accessibility and Visibility
The mall benefits from its location at a major interchange with strong highway visibility and ample parking, which is favorable for convenience-driven shoppers. However, nearby retail centers and big-box developments offer competitive alternatives.
Occupancy and Tenant Mix
Occupancy has struggled in recent years, with several inline spaces vacant or occupied by non-traditional tenants. The remaining national brands are complemented by local operators, but the lack of experiential or unique concepts limits its appeal to younger demographics.
Market Position and Risks
The property competes in a crowded suburban market with declining mall traffic nationally. For retailers, it can provide affordable space and steady local customers but carries the risk of continued decline if ownership does not reinvest in redevelopment or repositioning.
Building Details
Detailed Market Analytics
Documents
City Snapshot
Auburn, MA
Comprehensive market intelligence for retail expansion in this city
Popular in United States
Top retail destinations across United States.
.jpeg)
Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
City Snapshot
Auburn, MA
Comprehensive market intelligence for retail expansion in this city
