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Brand Fit Snapshot

Best for:

Family EntertainmentCinema & LeisureNational ChainsMid-Market FashionQuick-Service Dining

Not ideal if:

Ultra-Luxury Positioning

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Ajial Mall, located in the Safat area, is a mid-sized community shopping center catering primarily to family-oriented shoppers with a mix of local and international brands.

The mall features a total gross leasable area (GLA) of approximately 35,000 square meters, spread across three floors. It includes a supermarket anchor, several mid-tier fashion retailers, a variety of food and beverage outlets, and a family entertainment center. Parking is available both at ground level and underground, offering over 800 spaces. The tenant mix is designed to appeal to middle-income households, and footfall peaks during weekends and evenings.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday02:00 PM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Street 57, Safat, Kuwait

Insights

Catchment Area

Ajial Mall draws its customer base primarily from the surrounding Safat and nearby residential areas, with an estimated primary catchment of 150,000 people within a 10-minute drive. This includes a high proportion of families with children and a growing number of young professionals seeking convenience and affordable shopping.

Tenant Mix

The tenant mix includes a strong representation of value and mid-market fashion brands, complemented by electronics, health and beauty, and service-oriented tenants such as banks and mobile operators. Food & beverage offerings are skewed toward casual dining and quick-service concepts, supporting family visits and repeat footfall.

Operational Considerations

The mall’s operational hours, ample parking, and family-centric entertainment options make it an accessible and attractive choice for retailers targeting the mid-income segment. However, competition from newer malls within a 15-minute radius means that retailers must focus on value-driven propositions and localized marketing to sustain performance.

Building Details

Property Type
Regional
Gross Leasable Area
50,000
Year Built
2003
Parking Spaces
1500
Average Monthly Footfall
208,333
Owner
Ajial Real Estate & Entertainment Co.
Anchor Tenants
Bossini, Faces, Food Court, Cinemas, Steps, Top Chic, Children's Entertainment Center

Detailed Market Analytics

Primary Catchment Area
10 Kilometers
Secondary Catchment Area
20 Kilometers
Catchment area population
500,000 People
Population growth rate
2.3 %
Median age
34 Years
Household size
5.2 People
Education level (tertiary)
35.0 %

Median household income
24,445 USD
Unemployment rate
2.5 %
Cost of living index
70 Index

Retail spending per capita
6,500 USD
Spending on apparel
1,200 USD
Spending on groceries
2,000 USD
Spending on electronics
800 USD

Annual foot traffic
2,500,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
4,000 USD

Number of retail stores
120 Stores
Anchor tenant presence
Yes
Competitor density (same category)
3 Malls
Tenant diversity
60.0 %
Unique Concepts
10 Stores

Gross Leasable Area
50,000 Square Meters
Number of Levels
4 Levels
Average rent per square meter
600 USD
Vacancy rate
5.0 %
Lease term flexibility
Moderate
Available retail space
2,500 Square Meters

Proximity to main roads
1 Kilometers
Public transport access
Yes
Parking spaces
1,500 Spaces
Pedestrian traffic
High

E-commerce competition
Moderate
Click-and-collect adoption
40.0 %
Internet penetration
98.0 %

Retail crime rate
Low
Security measures
High

Promotional events
20 Events
Loyalty program penetration
30.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
8 Stores
Mall expansion plans
No
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Safat

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Safat

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