Assima Mall, Kuwait City — Stores, Map & Hours

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Brand Fit Snapshot

Best for:

International ChainsNational ChainsPremium Dining & LifestyleFamily EntertainmentMixed-Use & Office Traffic

Not ideal if:

Budget BrandsHyper-Local Concepts

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Assima Mall, located in the heart of Kuwait City, is a modern mixed-use development that combines a shopping mall, offices, a hotel, and entertainment facilities within a single complex. Opened in late 2021, the mall spans approximately 70,000 square meters of gross leasable area and features an open, contemporary design with natural light and premium finishes. It houses a range of international fashion brands, electronics, dining options, and a state-of-the-art cinema.

The mall is positioned to attract both business and leisure customers due to its central location and mixed-use appeal, though competition from more established malls and traffic congestion in the area are notable considerations.

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Hours of Operation

Hours

Checking...

Monday	10:00 AM — 10:00 PM
Tuesday	10:00 AM — 10:00 PM
Wednesday	10:00 AM — 10:00 PM
Thursday	10:00 AM — 11:00 PM
Friday	10:00 AM — 11:00 PM
Saturday	10:00 AM — 11:00 PM
Sunday	10:00 AM — 10:00 PM

Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

1 شارع عبدالمنعم رياض،, Kuwait City, Kuwait

Insights

Strong Central Location

Assima Mall benefits from its strategic position in the central business district of Kuwait City, making it highly accessible to office workers, residents, and tourists. This prime location ensures consistent footfall during weekdays and weekends, appealing to retailers seeking visibility and traffic from diverse customer segments.

Modern Mixed-Use Concept

The property’s integration of retail, hospitality, office, and entertainment components creates multiple streams of visitors, which can help sustain traffic beyond typical shopping hours. This format aligns with trends toward experiential retail but also requires retailers to adapt to diverse visitor patterns and expectations.

Competitive Challenges

Despite its strengths, Assima Mall faces intense competition from well-established malls like The Avenues and Marina Mall, which already command strong loyalty and wider brand selections. Retailers should weigh the premium rent levels against potential market share and consider niche positioning or differentiated concepts to succeed here.

Building Details

Property Type

Regional

Gross Leasable Area

70,000

Year Built

2021

Parking Spaces

1750

Average Monthly Footfall

833,333

Owner

Salhia Real Estate Co.

Anchor Tenants

Zara, Monoprix, IKEA, National Geographic Ultimate Explorer, UFC Gym, LC Waikiki, Bershka

Detailed Market Analytics

Primary Catchment Area

5 km

Secondary Catchment Area

15 km

Catchment area population

500,000 People

Population growth rate

2.5 %

Median age

29 Years

Household size

5.2 People

Education level (tertiary)

45.0 %

Median household income

36,000 KWD per year

Unemployment rate

2.1 %

Cost of living index

70 Index

Retail spending per capita

4,500 KWD per year

Spending on apparel

900 KWD per year

Spending on groceries

1,200 KWD per year

Spending on electronics

600 KWD per year

Annual foot traffic

10,000,000 Visitors

Dwell time

2.5 Hours

Conversion rate

30.0 %

Sales per square meter

3,500 KWD per year

Number of retail stores

198 Stores

Anchor tenant presence

Yes

Competitor density (same category)

5 Malls within 10 km

Tenant diversity

70.0 %

Unique Concepts

15 Concepts

Gross Leasable Area

70,000 Square meters

Number of Levels

6 Levels

Average rent per square meter

600 KWD per year

Vacancy rate

5.0 %

Lease term flexibility

High

Available retail space

3,500 Square meters

Proximity to main roads

0.5 km

Public transport access

Yes

Parking spaces

1,750 Spaces

Pedestrian traffic

High

E-commerce competition

Moderate

Click-and-collect adoption

40.0 %

Internet penetration

95.0 %

Retail crime rate

Low

Security measures

High

Promotional events

50 Events per year

Loyalty program penetration

35.0 %

Digital signage presence

Yes

Projected foot traffic growth

5.0 %

New tenant pipeline

10 Tenants

Mall expansion plans

City Snapshot

Kuwait City

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