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Wilkes Barre, PA Insightsas of Sep 2026
Population size
43 K People
Population growth
-0.5%
Age distribution
0-14: 18%
15-24: 12%
25-44: 28%
45-64: 25%
65+: 17% percent
15-24: 12%
25-44: 28%
45-64: 25%
65+: 17% percent
Household size
2.2 People
Household composition
Families: 60%
Non-families: 40%; Singles: 35%
Couples: 25% percent
Non-families: 40%; Singles: 35%
Couples: 25% percent
Education level
High school: 85%
Bachelor's: 15%
Graduate: 8% percent
Bachelor's: 15%
Graduate: 8% percent
Median household income
48,500 USD/year
Employment rate
55 %
Job growth
1.2 %
Dominant industries
Healthcare, Education, Retail, Manufacturing
Cost of living index
85 index (US=100)
Retail sales per capita
8,500 USD/year
Disposable income
35,000 USD/year
Spending behavior by category - apparel, dining, electronics
Apparel: 5%, Dining: 12%, Electronics: 8% of total spending percent
Existing retail mix
Supermarkets, department stores, big-box retailers like Walmart, local boutiques
Number of competitors
25 major retailers
Market saturation
75 percent
Presence of anchor tenants
Yes, Walmart, Boscov's as anchors
Foot traffic from nearby businesses
Moderate, 5,000 daily visitors people/day
Rent costs
15 USD/sqm/month
Property values
117,200 USD/unit
Zoning laws
Mixed-use zoning in downtown, commercial in outskirts
Business permits
Standard municipal process, 30-60 days days
Availability of retail space
10 SQM
Proximity to major roads
Direct access to I-81 and PA-309
Parking availability
Abundant, surface lots and garages
Pedestrian traffic
2,000 people/day downtown
Vehicle traffic
15,000 vehicles/day on main roads
Public transport accessibility
70 percent coverage
Commute times
20 minutes average
Work patterns
Hybrid, 60% office/commute, 40% remote percent
Shopping preferences
Value-oriented, local and chain stores
Brand affinity
National brands like Target, local loyalty moderate
Consumer loyalty
60 percent repeat customers
Entertainment and leisure trends
Outdoor activities, local events, family dining
Crime statistics
Property crime: 2,500, Violent: 400 per 100,000 incidents/100k people
Shoplifting rates
150 incidents/year
Public safety measures
Police patrols, CCTV in malls, community programs
Tourist spending
50,000,000 USD/year
Tourist footfall
200,000 visitors/year
Major local events
Wyoming Valley Blues Festival, Riverfront events
Seasonal attractions
Fall foliage, winter holidays, summer festivals
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Total retail space
150,000 sqm
Retail space per capita
3.5 sqm/person
Projected growth in retail space
2 %
Retail leakage rate
20 %
Sustainable retail demand
Stable, focus on essentials
Major upcoming retail projects
Downtown revitalization, new strip malls
Grocery market share distribution - Top 3 retailers & market share
Walmart: 35%, Weis Markets: 25%, Giant: 20% percent
Consumer spending patterns
Budget-conscious, weekly shopping trips
Grocery expenditure trends
Increasing 3% annually percent
Luxury retail performance
Low, 5% of retail sales percent
Top mall shopping preferences
Wyoming Valley Mall for variety
Shopping trips to other cities - % of residents
30 percent
Key drivers for mall visits
Convenience, sales, family outings
Preferred brand categories - Luxury fashion, Value fashion, etc.
Value fashion: 60%, Mid-range: 30%, Luxury: 10% percent
Number of existing malls
2 malls
Total retail footfall - annual visits across malls
1,500,000 sqm
Retail market gaps
Specialty food, entertainment retail
Trade area population
560,000 people
Retail potential in catchment area
High for essentials, moderate for luxury
Projected retail growth rate
1.5 %
Preferred mall layouts
Open-air and traditional enclosed
Public transport access
Good to malls via Luzerne County Transit
Walkability score
45 score (0-100)
Road infrastructure & car access
Well-maintained highways, easy car access
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Mixed residential-commercial, urban renewal projects
Retail Destinations in Wilkes Barre, PA
Browse 1 retail destination in Wilkes Barre, PA, United States. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
Wilkes Barre, PA at a Glance
- Total Properties1
- CountryUnited States
