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Wausau, WI Insightsas of Sep 2026
Population size
40 K People
Population growth
0.3%
Age distribution
Median age 38.4 years
Household size
2.29 People
Household composition
62 % families
Education level
26.5 % with Bachelor's
Median household income
61,877 USD
Employment rate
95 %
Job growth
0.188 %
Dominant industries
Health care and social assistance nan
Cost of living index
92 index
Retail sales per capita
12,000 USD
Disposable income
50,000 USD per household
Spending behavior by category - apparel
1,200 USD per capita/year
Spending behavior by category - dining
2,500 USD per capita/year
Spending behavior by category - electronics
800 USD per capita/year
Existing retail mix
Mixed: grocery, apparel, general merchandise nan
Number of competitors
50 major stores
Market saturation
Medium nan
Presence of anchor tenants
Walmart, Target nan
Foot traffic from nearby businesses
1,000,000 annual visits
Rent costs
14 USD/sq ft/year
Property values
155,900 USD
Zoning laws
Commercial and mixed-use zones nan
Business permits
55 USD minimum
Availability of retail space
87 properties
Proximity to major roads
High nan
Public transportation access
Metro Ride buses nan
Parking availability
Ample nan
Pedestrian traffic
Moderate nan
Vehicle traffic
High on highways nan
Public transport accessibility
Good in city limits nan
Commute times
15 minutes average
Work patterns
Standard 9-5 with some remote nan
Shopping preferences
In-store with some online nan
Brand affinity
National and value brands nan
Consumer loyalty
High to local businesses nan
Entertainment and leisure trends
Outdoor festivals and arts nan
Crime statistics
21.53 index
Shoplifting rates
125 incidents/year
Public safety measures
Police patrols and community programs nan
Tourist spending
277,000,000 USD
Major local events
Artrageous Weekend nan
Seasonal attractions
Fall foliage and winter sports nan
E-commerce penetration
59 %
Click-and-collect adoption
Growing nan
Local preference for in-store shopping
41 %
Retail space per capita
125 sq ft/person
Projected growth in retail space
2 %
Retail leakage rate
10 %
Sustainable retail demand
High nan
Major upcoming retail projects
Foundry on 3rd redevelopment nan
Grocery market share distribution - Top 3 retailers & market share
Walmart: 30%; Festival Foods: 25%; Aldi: 20 %
Consumer spending patterns
Weekly grocery and monthly apparel nan
Grocery expenditure trends
4,000 USD/household/year
Luxury retail performance
Low nan
Top mall shopping preferences
Wausau Center (redeveloped) nan
Shopping trips to other cities - % of residents
20 %
Key drivers for mall visits
Convenience and variety nan
Preferred brand categories - Luxury fashion
Low preference nan
Preferred brand categories - Value fashion
High preference nan
Number of existing malls
1 nan
Total retail footfall - annual visits across malls
500,000 visits
Retail market gaps
Specialty dining and luxury nan
Trade area population
138,000 people
Retail potential in catchment area
High nan
Projected retail growth rate
2.1 %
Preferred mall layouts
Mixed-use open-air nan
Public transport access
Yes, Metro Ride nan
Walkability score
45 /100
Road infrastructure & car access
Good, I-39 connectivity nan
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Mixed commercial-residential nan
Retail Destinations in Wausau, WI
Browse 1 retail destination in Wausau, WI, United States. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
Wausau, WI at a Glance
- Total Properties1
- CountryUnited States
