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Washington, DC Insightsas of Sep 2026
Population size
690 K People
Population growth
0.5%
Age distribution
0-14: 15%
15-24: 15%
25-44: 40%
45-64: 20%
65+: 10% percent
15-24: 15%
25-44: 40%
45-64: 20%
65+: 10% percent
Household size
2.1 People
Household composition
Single-person: 45%
Families with children: 20%
Couples without children: 35% percent
Families with children: 20%
Couples without children: 35% percent
Education level
High school or higher: 93%
Bachelor's or higher: 66% percent
Bachelor's or higher: 66% percent
Median household income
109,707 USD/year
Employment rate
66 %
Job growth
1.5 %
Dominant industries
Government, Professional services, Tourism, Education
Cost of living index
150 index
Retail sales per capita
18,000 USD/year
Disposable income
80,000 USD/year
Spending behavior by category - apparel, dining, electronics
Apparel: 5%, Dining: 12%, Electronics: 4% percent of income
Existing retail mix
Mix of luxury boutiques, department stores, specialty shops, and big-box retailers in areas like Georgetown and CityCenterDC
Number of competitors
500 stores
Market saturation
High
Presence of anchor tenants
Yes, including Macy's, Nordstrom, Whole Foods
Foot traffic from nearby businesses
High due to offices and tourist sites
Rent costs
54 USD/sqm/month
Property values
10,000 USD/sqm
Zoning laws
Mixed-use zoning encouraged in downtown areas
Business permits
Standard process via DCRA, average 30 days days
Availability of retail space
5 SQM
Proximity to major roads
Excellent, most retail near I-395 and Constitution Ave
Public transportation access
High, Metro system covers 90% of retail areas percent
Parking availability
Limited in core, ample in suburbs
Pedestrian traffic
50,000 people/day
Vehicle traffic
100,000 vehicles/hour
Public transport accessibility
Excellent, WMATA serves 80% of residents percent
Commute times
29 minutes
Work patterns
Hybrid, 40% remote, 60% office-based percent
Shopping preferences
Preference for experiential and sustainable shopping
Brand affinity
High for luxury and local brands like Tiffany, local artisans
Consumer loyalty
Moderate, 60% repeat to favorites percent
Entertainment and leisure trends
Museums, dining, outdoor activities driving leisure spending
Crime statistics
Violent crime rate: 800 per 100,000 per 100,000 people
Shoplifting rates
2 percent of sales
Public safety measures
Increased police presence and CCTV in retail areas
Tourist spending
10,000,000,000 USD/year
Tourist footfall
20,000,000 visitors/year
Major local events
Cherry Blossom Festival, National Mall events, Independence Day
Seasonal attractions
Spring blooms, summer festivals, holiday lights
E-commerce penetration
20 %
Click-and-collect adoption
30 %
Local preference for in-store shopping
65 %
Total retail space
5,000,000 sqm
Retail space per capita
7.2 sqm/person
Projected growth in retail space
2 %
Retail leakage rate
15 %
Sustainable retail demand
High, focus on green buildings
Major upcoming retail projects
The Wharf expansion, Southwest Waterfront developments
Grocery market share distribution - Top 3 retailers & market share
Giant: 30%, Safeway: 25%, Whole Foods: 15% percent
Consumer spending patterns
Increasing on health, convenience, and experiences
Grocery expenditure trends
Rising 3% annually due to inflation percent/year
Luxury retail performance
Strong, 5% growth in high-end sales percent
Top mall shopping preferences
CityCenterDC, Georgetown, Pentagon City
Shopping trips to other cities - % of residents
20 percent
Key drivers for mall visits
Entertainment, dining, social experiences
Preferred brand categories - Luxury fashion, Value fashion, etc.
Luxury fashion: 25%, Value fashion: 20%, Activewear: 15%, Home goods: 20% percent
Number of existing malls
5 malls
Total retail footfall - annual visits across malls
50,000,000 sqm
Retail market gaps
Affordable fashion, niche ethnic retail
Trade area population
6,000,000 people
Retail potential in catchment area
High, due to high income and tourism
Projected retail growth rate
3 %
Preferred mall layouts
Open-air, mixed-use with residential
Public transport access
90 percent coverage
Walkability score
80 index
Road infrastructure & car access
Good, with major highways connecting
Parking capacity in comparable malls
5,000 spaces
Surrounding land use & future developments
Mixed-use with ongoing waterfront and metro expansions
Retail Destinations in Washington, DC
Browse 1 retail destination in Washington, DC, United States. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
Washington, DC at a Glance
- Total Properties1
- CountryUnited States
