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Vega Baja Insightsas of Oct 2026
Population size
54 K People
Population growth
-0.3%
Age distribution
Under 5: 3.1%
5-17: 11.8%
18-64: 60.6%
65+: 24.5% percent
5-17: 11.8%
18-64: 60.6%
65+: 24.5% percent
Household size
2.48 People
Household composition
74.8% owner-occupied
25.2% renter-occupied percent
25.2% renter-occupied percent
Education level
High school or higher: 78.9%
Bachelor's or higher: 25.9% percent
Bachelor's or higher: 25.9% percent
Median household income
24,244 USD/year
Employment rate
43.6 %
Job growth
5.6 %
Dominant industries
Healthcare and social assistance, Retail trade, Manufacturing
Cost of living index
88 index
Retail sales per capita
5,021 USD
Disposable income
16,650 USD/year
Spending behavior by category - apparel, dining, electronics
Apparel: 4%, Dining: 12%, Electronics: 6% percent of retail
Existing retail mix
Grocery stores, small boutiques, pharmacies, limited specialty shops
Number of competitors
20 establishments
Market saturation
Medium
Presence of anchor tenants
Local supermarkets and chain pharmacies
Foot traffic from nearby businesses
Moderate
Rent costs
15 USD/sqm/month
Property values
122,700 USD
Zoning laws
Mixed-use residential-commercial zones common
Business permits
Standard PR process, 30-60 days days
Availability of retail space
Limited
Proximity to major roads
Direct access to PR-2 highway
Public transportation access
Bus services available
Parking availability
Adequate street and lot parking
Pedestrian traffic
Moderate in town center
Vehicle traffic
-2
Public transport accessibility
Good local bus coverage
Commute times
29.8 minutes
Work patterns
Mostly local employment, some commute to San Juan
Shopping preferences
Preference for local and value-oriented shopping
Brand affinity
Local and US chain brands
Consumer loyalty
High to local stores
Entertainment and leisure trends
Beaches, local festivals, family outings
Crime statistics
Low to moderate, below PR average
Shoplifting rates
2 percent of retail sales
Public safety measures
Local police patrols, community programs
Tourist spending
5,000,000 USD/year
Tourist footfall
50,000 visitors/year
Major local events
Vega Baja Festival, beach events
Seasonal attractions
Beaches and summer festivals
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
75 %
Total retail space
20,000 sqm
Retail space per capita
0.37 sqm/person
Projected growth in retail space
2 %
Retail leakage rate
30 %
Sustainable retail demand
Stable
Major upcoming retail projects
None major, potential small developments
Grocery market share distribution - Top 3 retailers & market share
Supermercados Selectos: 40%, Pueblo: 30%, Local independents: 20% percent
Consumer spending patterns
Essential goods dominant, 60% on food/housing percent
Grocery expenditure trends
Increasing 3% annually percent
Luxury retail performance
Low demand
Top mall shopping preferences
Local centers over distant malls
Shopping trips to other cities - % of residents
40 percent
Key drivers for mall visits
Variety, sales, family outings
Preferred brand categories - Luxury fashion, Value fashion, etc.
Value fashion: 70%, Luxury: 5%, Mid-range: 25% percent
Number of existing malls
0 malls
Total retail footfall - annual visits across malls
500,000 sqm
Retail market gaps
Specialty apparel, electronics
Trade area population
60,000 people
Retail potential in catchment area
Medium
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air strip centers
Public transport access
Bus stops in central areas
Walkability score
60 score
Road infrastructure & car access
Good via PR-2
Parking capacity in comparable malls
200 spaces
Surrounding land use & future developments
Residential and agricultural, potential commercial expansion
Retail Destinations in Vega Baja
Browse 3 retail destinations in Vega Baja, United States. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
Vega Baja at a Glance
- Total Properties3
- CountryUnited States
