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Trujillo Insightsas of Oct 2026
Population size
1 M People
Population growth
1.5%
Age distribution
0-14: 25%
15-64: 65%
65+: 10% percent
15-64: 65%
65+: 10% percent
Household size
3.5 People
Household composition
70% nuclear families
20% extended
10% single-parent percent
20% extended
10% single-parent percent
Education level
Primary: 95%
Secondary: 70%
Tertiary: 25% percent
Secondary: 70%
Tertiary: 25% percent
Median household income
24,000 PEN/year
Employment rate
68 %
Job growth
2 %
Dominant industries
Agriculture 30%, Manufacturing 25%, Services 25%, Tourism 10%, Retail 10% percent
Cost of living index
70 index (Lima=100)
Retail sales per capita
5,000 PEN/year
Disposable income
15,000 PEN/year
Spending behavior by category - apparel, dining, electronics
Apparel: 12%, Dining: 18%, Electronics: 8% percent of total spending
Existing retail mix
Supermarkets 40%, Local shops 30%, Malls 15%, Street vendors 15% percent
Number of competitors
150 major retailers
Market saturation
Moderate qualitative
Presence of anchor tenants
Yes, Plaza Vea, Tottus in major malls qualitative
Foot traffic from nearby businesses
High qualitative
Rent costs
100 PEN/sqm/month
Property values
4,000 PEN/sqm
Zoning laws
Commercial zones in urban core, mixed-use in expansions qualitative
Business permits
30-60 days processing days
Availability of retail space
50,000 sqm
Proximity to major roads
High, adjacent to Panamericana Norte qualitative
Public transportation access
Good, bus routes cover 80% percent coverage
Parking availability
Adequate in malls, limited downtown qualitative
Pedestrian traffic
High in historic center qualitative
Vehicle traffic
Moderate congestion qualitative
Public transport accessibility
75 percent
Commute times
25 minutes average
Work patterns
40% formal 8-5, 60% informal flexible percent
Shopping preferences
Mix of in-store and online, value-oriented qualitative
Brand affinity
Local and international mid-range brands qualitative
Consumer loyalty
Price and convenience driven qualitative
Entertainment and leisure trends
Beaches, festivals, cultural sites qualitative
Crime statistics
15 incidents per 1,000 people
Shoplifting rates
2 percent of retail sales
Public safety measures
CCTV in malls, police patrols qualitative
Tourist spending
200 USD/visitor average
Tourist footfall
500,000 visitors/year
Major local events
Marinera Festival, Spring Festival qualitative
Seasonal attractions
Summer beach tourism peaks qualitative
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Total retail space
200,000 sqm
Retail space per capita
0.2 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
High qualitative
Major upcoming retail projects
Expansion of Real Plaza Trujillo qualitative
Grocery market share distribution - Top 3 retailers & market share
Plaza Vea: 35%, Tottus: 30%, Metro: 20% percent
Consumer spending patterns
Food 40%, Housing 25%, Transport 15%, Other 20% percent
Grocery expenditure trends
Increasing 3% annually percent
Luxury retail performance
Emerging, 5% growth percent
Top mall shopping preferences
Real Plaza, Mall Aventura for variety qualitative
Shopping trips to other cities - % of residents
20 percent
Key drivers for mall visits
Entertainment, dining, one-stop shopping qualitative
Preferred brand categories - Luxury fashion, Value fashion, etc.
Value fashion 60%, Mid-range 30%, Luxury 10% percent
Number of existing malls
4 malls
Total retail footfall - annual visits across malls
6,000,000 sqm
Retail market gaps
Premium and specialty retail qualitative
Trade area population
1,500,000 people
Retail potential in catchment area
High qualitative
Projected retail growth rate
4 %
Preferred mall layouts
Open-air with green spaces qualitative
Public transport access
Good, multiple routes qualitative
Walkability score
60 out of 100
Road infrastructure & car access
Well-connected via highways qualitative
Parking capacity in comparable malls
1,200 spaces per mall
Surrounding land use & future developments
Mixed residential-commercial, urban expansion planned qualitative
Retail Destinations in Trujillo
Browse 1 retail destination in Trujillo, Peru. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
Trujillo at a Glance
- Total Properties1
- CountryPeru
