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Rockingham Insightsas of Oct 2026
Population size
8.8 K People
Population growth
-0.6%
Age distribution
0-17: 24.9%
18-24: 9.1%
25-44: 24.6%
45-64: 23.2%
65+: 18.2% percent
18-24: 9.1%
25-44: 24.6%
45-64: 23.2%
65+: 18.2% percent
Household size
2.36 People
Household composition
65% family households
35% non-family percent
35% non-family percent
Education level
High school or higher: 84.5%
Bachelor's or higher: 14.2% percent
Bachelor's or higher: 14.2% percent
Median household income
40,000 USD/year
Employment rate
48 %
Job growth
0.5 %
Dominant industries
Manufacturing 25%, Retail trade 20%, Health care 18% percent of employment
Cost of living index
82.5 index (US=100)
Retail sales per capita
7,500 USD/year
Disposable income
30,000 USD/year
Spending behavior by category - apparel, dining, electronics
Apparel: 4%, Dining: 6%, Electronics: 2.5% of disposable income percent
Existing retail mix
Discount stores, grocery chains, fast food, auto parts, small specialty shops
Number of competitors
15 major outlets
Market saturation
70 percent
Presence of anchor tenants
Walmart Supercenter, Food Lion
Foot traffic from nearby businesses
5,000 daily visitors
Rent costs
11 USD/sqm/month
Property values
150,000 USD
Zoning laws
C-1 Commercial in downtown, C-2 Highway Commercial
Business permits
30 days
Availability of retail space
5,000 sqm
Proximity to major roads
Direct access to US-74, 5 miles to I-95
Public transportation access
Limited county bus service
Parking availability
1,000 spaces
Pedestrian traffic
1,000 daily in downtown
Vehicle traffic
10,000 vehicles/day on main roads
Public transport accessibility
Low, 2 buses/hour peak
Commute times
22 minutes
Work patterns
60% local employment, 40% commute to nearby cities percent
Shopping preferences
Value-oriented, discount and local stores preferred
Brand affinity
Strong for national chains like Walmart and Dollar General
Consumer loyalty
High, 70% repeat at same stores percent
Entertainment and leisure trends
NASCAR events, outdoor recreation, family dining
Crime statistics
Property crime: 35/1,000, Violent crime: 5/1,000 rate per 1,000 residents
Shoplifting rates
2 percent of sales
Public safety measures
Police patrols, CCTV in retail areas, community programs
Tourist spending
5,000,000 USD/year
Tourist footfall
50,000 visitors/year
Major local events
Rockingham Speedway races, Richmond County Fair
Seasonal attractions
Summer motorsports, fall festivals
E-commerce penetration
15 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
70 %
Total retail space
50,000 sqm
Retail space per capita
5.7 sqm/person
Projected growth in retail space
2 %
Retail leakage rate
30 %
Sustainable retail demand
Stable for essentials, moderate for discretionary
Major upcoming retail projects
Small strip mall expansions planned
Grocery market share distribution - Top 3 retailers & market share
Walmart: 45%, Food Lion: 25%, Lowe's Foods: 15% percent
Consumer spending patterns
60% essentials, 40% discretionary percent of total spending
Grocery expenditure trends
3 percent annual increase
Luxury retail performance
Low demand, under 5% of retail sales percent
Top mall shopping preferences
Strip centers over malls, focus on convenience
Shopping trips to other cities - % of residents
25 percent
Key drivers for mall visits
Convenience, promotions, one-stop shopping
Preferred brand categories - Luxury fashion, Value fashion, etc.
Value fashion: 60%, Mid-range: 35%, Luxury: 5% percent
Number of existing malls
0 major malls
Total retail footfall - annual visits across malls
1,000,000 sqm
Retail market gaps
Specialty apparel, entertainment dining, big-box variety
Trade area population
25,000 people
Retail potential in catchment area
200,000,000 USD sales/year
Projected retail growth rate
1.5 %
Preferred mall layouts
Open-air strip centers
Public transport access
Limited, 2 services/hour
Walkability score
45 out of 100
Road infrastructure & car access
Good highway access, US-74 primary
Parking capacity in comparable malls
500 spaces per center
Surrounding land use & future developments
Residential and industrial, planned logistics park
Retail Destinations in Rockingham
Browse 1 retail destination in Rockingham, United States. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
Rockingham at a Glance
- Total Properties1
- CountryUnited States
