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Murfreesboro, TN Insightsas of Oct 2026
Population size
170 K People
Population growth
2.5%
Age distribution
0-14: 22%
15-24: 20%
25-44: 30%
45-64: 18%
65+: 10% percent
15-24: 20%
25-44: 30%
45-64: 18%
65+: 10% percent
Household size
2.75 People
Household composition
Families: 65%
Non-families: 35%
Households with children under 18: 40% percent
Non-families: 35%
Households with children under 18: 40% percent
Education level
High school or higher: 92.5%
Bachelor's or higher: 38.2% percent
Bachelor's or higher: 38.2% percent
Median household income
80,108 USD/year
Employment rate
72.8 %
Job growth
3 %
Dominant industries
Healthcare, Education, Retail Trade, Manufacturing
Cost of living index
94.7 index
Retail sales per capita
38,135 USD/year
Disposable income
39,784 USD/year
Spending behavior by category - apparel, dining, electronics
Apparel: 5%, Dining: 10%, Electronics: 3% percent of total spending
Existing retail mix
Big box stores (Walmart, Target), Grocery (Kroger, Publix), Malls (Stones River Town Centre), Specialty shops
Number of competitors
50 major retailers
Market saturation
Medium
Presence of anchor tenants
Yes, including JCPenney and Belk at Stones River Town Centre
Foot traffic from nearby businesses
High
Rent costs
18 USD/sqm/month
Property values
2,150 USD/sqm
Zoning laws
Commercial zones C-1 to C-5 allow retail uses with setbacks and signage regulations
Business permits
Available through City Planning Department, processing time 30-60 days
Availability of retail space
100,000 sqm
Proximity to major roads
Direct access to I-24 and US-41
Public transportation access
Rover bus system serves major retail areas
Parking availability
51,000,000,000 spaces
Pedestrian traffic
Moderate in downtown and mall areas
Vehicle traffic
High, 50,000 vehicles daily on I-24 vehicles/day
Public transport accessibility
Limited, coverage 60% of retail sites percent
Commute times
26.7 minutes
Work patterns
Standard 9-5 shifts, 25% commute to Nashville
Shopping preferences
Convenience and value-oriented shopping
Brand affinity
Strong for national brands like Walmart and Target
Consumer loyalty
Moderate, 60% repeat at local stores percent
Entertainment and leisure trends
Dining out, movies, university sports events
Crime statistics
Violent crime rate 3.5 per 1,000, property 25 per 1,000 per 1,000 residents
Shoplifting rates
2 percent of retail sales
Public safety measures
Police patrols, CCTV in malls, community programs
Tourist spending
50 million USD/year
Tourist footfall
200,000 visitors/year
Major local events
Murfreesboro Strawberry Festival, Main Street Music Festival
Seasonal attractions
Fall foliage tours, summer concerts
E-commerce penetration
15 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
70 %
Total retail space
500,000 sqm
Retail space per capita
3 SQM
Projected growth in retail space
5 %
Retail leakage rate
10 %
Sustainable retail demand
High
Major upcoming retail projects
New developments near MTSU including mixed-use centers
Grocery market share distribution - Top 3 retailers & market share
Kroger: 30%, Publix: 25%, Walmart: 20% percent
Consumer spending patterns
Monthly spending averages $4,500 per household USD/month
Grocery expenditure trends
Increasing 3% annually percent/year
Luxury retail performance
Limited, 5% of total retail sales percent
Top mall shopping preferences
Stones River Town Centre preferred for variety
Shopping trips to other cities - % of residents
25 percent
Key drivers for mall visits
Dining, entertainment, family outings
Preferred brand categories - Luxury fashion, Value fashion, etc.
Value fashion: 60%, Luxury fashion: 10%, Mid-range: 30% percent
Number of existing malls
1 major malls
Total retail footfall - annual visits across malls
5,000,000 sqm
Retail market gaps
Luxury goods, specialty ethnic stores
Trade area population
300,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air lifestyle centers
Public transport access
Limited, Rover routes to key sites
Walkability score
30 out of 100
Road infrastructure & car access
Excellent, I-24 interstate access
Parking capacity in comparable malls
3,000 spaces
Surrounding land use & future developments
Residential suburbs expanding, new mixed-use projects planned
Retail Destinations in Murfreesboro, TN
Browse 1 retail destination in Murfreesboro, TN, United States. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
Murfreesboro, TN at a Glance
- Total Properties1
- CountryUnited States