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Las Tunas Insightsas of Oct 2026
Population size
190 K People
Population growth
0.5%
Age distribution
0-14: 17%
15-64: 69%
65+: 14%
15-64: 69%
65+: 14%
Household size
3.2 People
Household composition
70% nuclear
20% extended
10% single-person
20% extended
10% single-person
Education level
Literacy 99.8%
Secondary 80%
Higher 15% percent
Secondary 80%
Higher 15% percent
Median household income
240 USD/month
Employment rate
92 %
Job growth
1.2 %
Dominant industries
Agriculture, services, light manufacturing
Cost of living index
35
Retail sales per capita
150 USD/year
Disposable income
100 USD/month
Spending behavior by category - apparel, dining, electronics
Apparel 20%, Dining 15%, Electronics 10% percent of total spend
Existing retail mix
State stores, local markets, limited private vendors
Number of competitors
Low, 5-10 major state outlets
Market saturation
High for essentials, low for imports
Presence of anchor tenants
State supermarkets like CIMEX
Foot traffic from nearby businesses
Moderate, 1,000 daily people
Rent costs
10 USD/sqm/month
Property values
500 USD/sqm
Zoning laws
State-controlled mixed-use
Business permits
Required from local government
Availability of retail space
10,000,000,000 sqm
Proximity to major roads
Central location on Carretera Central
Public transportation access
High via bus network
Parking availability
Sufficient street and lot parking
Pedestrian traffic
5,000 people
Vehicle traffic
2,000,000
Public transport accessibility
Good, frequent buses
Commute times
20 minutes
Work patterns
8am-5pm standard, agricultural variations
Shopping preferences
Local markets and state stores
Brand affinity
Cuban brands and basic imports
Consumer loyalty
High to familiar state outlets
Entertainment and leisure trends
Cultural events, local parks, nearby beaches
Crime statistics
2.5 incidents/1,000 people
Shoplifting rates
1 percent of sales
Public safety measures
Police patrols, community watch
Tourist spending
20 million USD/year
Tourist footfall
50,000 visitors/year
Major local events
Las Tunas International Festival, cultural fairs
Seasonal attractions
Beaches and festivals in summer
E-commerce penetration
5 %
Click-and-collect adoption
2 %
Local preference for in-store shopping
95 %
Total retail space
50,000 sqm
Retail space per capita
0.26 sqm/person
Projected growth in retail space
2 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
State market modernizations
Grocery market share distribution - Top 3 retailers & market share
CIMEX 40%, Local bodegas 35%, Agro markets 25% percent
Consumer spending patterns
70% essentials, 30% discretionary
Grocery expenditure trends
5 percent annual increase
Luxury retail performance
Low, under 5% market
Top mall shopping preferences
N/A, prefer open markets
Shopping trips to other cities - % of residents
15 percent
Key drivers for mall visits
N/A, drivers for markets: convenience, price
Preferred brand categories - Luxury fashion, Value fashion, etc.
Value fashion 80%, Luxury 5%, Basics 15%
Number of existing malls
0
Total retail footfall - annual visits across malls
5,000,000 sqm
Retail market gaps
Imported goods, electronics, variety
Trade area population
200,000 people
Retail potential in catchment area
Moderate, growing 3%
Projected retail growth rate
3 %
Preferred mall layouts
N/A, prefer open-air markets
Public transport access
High, bus stops citywide
Walkability score
7 /10
Road infrastructure & car access
Adequate paved roads
Parking capacity in comparable malls
N/A, sufficient for markets
Surrounding land use & future developments
Residential and agricultural, state housing projects
Retail Destinations in Las Tunas
Browse 1 retail destination in Las Tunas, Cuba. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
Las Tunas at a Glance
- Total Properties1
- CountryCuba
