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Brookfield, WI Insightsas of Oct 2026
Population size
42 K People
Population growth
1%
Age distribution
0-14: 20%
15-24: 10%
25-44: 30%
45-64: 25%
65+: 15% percent
15-24: 10%
25-44: 30%
45-64: 25%
65+: 15% percent
Household size
2.6 People
Household composition
70% families
30% non-families percent
30% non-families percent
Education level
98% high school
60% bachelor's or higher percent
60% bachelor's or higher percent
Median household income
110,000 USD/year
Employment rate
65 %
Job growth
1.5 %
Dominant industries
Professional services, retail, manufacturing
Cost of living index
105 index
Retail sales per capita
15,000 USD/year
Disposable income
80,000 USD/household/year
Spending behavior by category - apparel, dining, electronics
Apparel: 5%, Dining: 10%, Electronics: 3% percent of disposable income
Existing retail mix
Malls, big box stores, grocery, specialty shops
Number of competitors
50 stores
Market saturation
High
Presence of anchor tenants
Yes, department stores and supermarkets
Foot traffic from nearby businesses
High
Rent costs
25 USD/sqft/year
Property values
200 USD/sqft
Zoning laws
Commercial zones allow retail
Business permits
Standard WI process, 30-60 days days
Availability of retail space
Moderate, 5-10% vacancy percent
Proximity to major roads
Direct access to I-94
Public transportation access
Limited, bus routes available
Parking availability
Ample, 4-5 spaces per 1000 sqft spaces
Pedestrian traffic
Moderate
Vehicle traffic
High on main arterials
Public transport accessibility
Low
Commute times
25 minutes
Work patterns
Standard 9-5, remote hybrid
Shopping preferences
Convenience and variety
Brand affinity
National and premium brands
Consumer loyalty
High to local favorites
Entertainment and leisure trends
Dining, movies, outdoor activities
Crime statistics
Low, 15 per 1,000 incidents/1,000 people
Shoplifting rates
1.5 percent of retail sales
Public safety measures
Active police patrols
Tourist spending
Low, 500 USD/visitor/year
Tourist footfall
100,000 visitors/year
Major local events
Summer festivals, holiday markets
Seasonal attractions
Winter holiday shopping
E-commerce penetration
20 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Total retail space
1,000,000 sqm
Retail space per capita
24 SQM
Projected growth in retail space
2 %
Retail leakage rate
10 %
Sustainable retail demand
High
Major upcoming retail projects
The Corners expansion
Grocery market share distribution - Top 3 retailers & market share
Pick n Save: 40%, Metro Market: 30%, Sendiks: 20% percent
Consumer spending patterns
Weekly grocery, monthly apparel
Grocery expenditure trends
Increasing 3% annually percent
Luxury retail performance
Moderate, growing
Top mall shopping preferences
The Corners of Brookfield
Shopping trips to other cities - % of residents
30 percent
Key drivers for mall visits
Dining, entertainment, sales
Preferred brand categories - Luxury fashion, Value fashion, etc.
Value fashion: 60%, Luxury: 20%, Mid-range: 20% percent
Number of existing malls
2 malls
Total retail footfall - annual visits across malls
5,000,000 sqm
Retail market gaps
More experiential retail
Trade area population
200,000 people
Retail potential in catchment area
High
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air lifestyle centers
Public transport access
Limited
Walkability score
40 out of 100
Road infrastructure & car access
Excellent
Parking capacity in comparable malls
5,000 spaces
Surrounding land use & future developments
Residential, mixed-use planned
Retail Destinations in Brookfield, WI
Browse 1 retail destination in Brookfield, WI, United States. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
Brookfield, WI at a Glance
- Total Properties1
- CountryUnited States
