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Baton Rouge, LA Insightsas of Sep 2026
Population size
220 K People
Population growth
-0.5%
Age distribution
Under 18: 22%
18-24: 15%
25-44: 30%
45-64: 20%
65+: 13% percent
18-24: 15%
25-44: 30%
45-64: 20%
65+: 13% percent
Household size
2.37 People
Household composition
Families: 58%
Non-family: 42%; Married couples: 35%
Single parent: 23% percent
Non-family: 42%; Married couples: 35%
Single parent: 23% percent
Education level
High school or higher: 87.6%
Bachelor's or higher: 31.5% percent
Bachelor's or higher: 31.5% percent
Median household income
50,397 USD/year
Employment rate
60.4 %
Job growth
1.5 %
Dominant industries
Petrochemical, Education, Government, Healthcare, Retail
Cost of living index
90 index
Retail sales per capita
27,543 USD/year
Disposable income
42,000 USD/year
Spending behavior by category - apparel, dining, electronics
Apparel: 3%, Dining: 5%, Electronics: 2% of disposable income percent
Existing retail mix
Department stores, Fashion apparel, Grocery, Electronics, Dining outlets in malls and strips
Number of competitors
1,200 establishments
Market saturation
Medium
Presence of anchor tenants
Macy's, Dillard's, Barnes & Noble in major malls
Foot traffic from nearby businesses
Moderate, 20-30% spillover percent
Rent costs
22 USD/sqm/month
Property values
1,500 USD/sqm
Zoning laws
C-1 to C-3 commercial zones allow retail with setbacks and signage limits
Business permits
Required occupational license, $50-200 fee
Availability of retail space
8 SQM
Proximity to major roads
High, most retail within 1 mile of I-10/I-12
Public transportation access
Limited, CATS bus routes cover 70% of retail areas percent
Parking availability
Abundant, 4-6 spaces per 1,000 sqm spaces
Pedestrian traffic
Low, 10-20 pedestrians/hour in retail districts
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
Moderate, 15-20 minute headways
Commute times
22 minutes
Work patterns
Standard 9-5 office, shift work in industry, 70% drive alone
Shopping preferences
Convenience and value-driven, prefer big-box and local chains
Brand affinity
Strong for Walmart, Target, local brands like Gambino's
Consumer loyalty
Medium, 60% repeat to preferred stores percent
Entertainment and leisure trends
LSU sports, festivals, outdoor activities, dining out
Crime statistics
Violent: 800, Property: 4,500 per 100,000 rate/100,000
Shoplifting rates
2.5 percent of sales
Public safety measures
Police patrols, CCTV in malls, community programs
Tourist spending
500,000,000 USD/year
Tourist footfall
2,000,000 visitors/year
Major local events
Mardi Gras, LSU football games, Red Stick Festival
Seasonal attractions
Summer festivals, holiday markets, riverboat cruises
E-commerce penetration
12 %
Click-and-collect adoption
25 %
Local preference for in-store shopping
70 %
Total retail space
4,500,000 sqm
Retail space per capita
5 SQM
Projected growth in retail space
2 %
Retail leakage rate
18 %
Sustainable retail demand
Growing, 15% eco-friendly preference
Major upcoming retail projects
Perkins Rowe expansion, mixed-use developments
Grocery market share distribution - Top 3 retailers & market share
Rouses: 30%, Winn-Dixie: 25%, Walmart: 20% percent
Consumer spending patterns
Monthly: Grocery 25%, Housing 30%, Retail 15% percent of income
Grocery expenditure trends
Increasing 3% annually percent
Luxury retail performance
Stable, 5% growth in high-end segments
Top mall shopping preferences
Perkins Rowe for upscale, Cortana Mall for value
Shopping trips to other cities - % of residents
15 percent
Key drivers for mall visits
Dining, entertainment, one-stop shopping
Preferred brand categories - Luxury fashion, Value fashion, etc.
Value fashion: 60%, Luxury fashion: 10%, Activewear: 15%, Home goods: 15% percent
Number of existing malls
5 malls
Total retail footfall - annual visits across malls
12,000,000 sqm
Retail market gaps
Experiential retail, health & wellness, tech-integrated stores
Trade area population
500,000 people
Retail potential in catchment area
High, $2 billion untapped sales
Projected retail growth rate
3 %
Preferred mall layouts
Open-air lifestyle centers over traditional enclosed
Public transport access
Limited to moderate, bus stops at 60% of malls
Walkability score
40 index/100
Road infrastructure & car access
Excellent, I-10 connectivity
Parking capacity in comparable malls
5,000 spaces/mall
Surrounding land use & future developments
Suburban residential and commercial, mixed-use projects planned
Retail Destinations in Baton Rouge, LA
Browse 1 retail destination in Baton Rouge, LA, United States. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
Baton Rouge, LA at a Glance
- Total Properties1
- CountryUnited States
