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Daily Essentials & GroceryValue & Discount RetailElectronics & TechMid-Market FashionHome & Lifestyle

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Convenience-Only Format

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Vendo Park Wrocław is a modern convenience retail park located at ul. Kiełczowska 46-48 in the Psie Pole district of Wrocław, Poland, opened in December 2024 by Trei Real Estate Poland.

Spanning approximately 5,000 sqm of gross leasable area (GLA), it targets everyday shopping needs with a focus on value-oriented retailers. The tenant mix includes discount fashion and home goods from KiK, Pepco, and Sinsay; drugstore Rossmann; electronics Media Expert; variety store Tedi; pet supplies Maxi Zoo; and a travel agency Wakacje.pl. A free-standing Aldi supermarket complements the offer.

With 114 parking spaces, it emphasizes car accessibility near provincial road 372 on the eastern bypass. Wrocław's retail market shows high saturation at around 1.2 sqm per capita, but convenience formats like retail parks continue to grow, supported by stable retail sales growth of 3-5% y/y in 2024-2025. Occupancy is near 100%, aligning with Vendo Parks' track record of full pre-leasing.

Rent levels in Polish retail parks average EUR 10-12 per sqm per month, with potential for turnover rents. The park benefits from Psie Pole's expanding residential base, but faces risks from e-commerce penetration (over 10% of retail sales) and competition from nearby hypermarkets. Footfall estimates for similar small schemes are 200,000-300,000 annual visitors, driven by local demographics.

Operational quality is high with modern infrastructure, including energy-efficient design and potential solar integration.

Leasing advantages include flexible unit sizes (200-800 sqm) and strong anchor draw from Aldi, though peripheral positioning may limit impulse traffic compared to central malls like Magnolia Park. Market factors include Wrocław's young, educated population (average age 40, household income PLN 6,000/month) supporting durable goods sales, but economic slowdowns could pressure non-essential categories.

Overall, it offers stable performance for convenience retailers amid Poland's resilient retail sector, with vacancy risks low due to developer expertise.

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Hours of Operation

Hours

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Monday09:00 AM — 09:00 PM
Tuesday09:00 AM — 09:00 PM
Wednesday09:00 AM — 09:00 PM
Thursday09:00 AM — 09:00 PM
Friday09:00 AM — 09:00 PM
Saturday09:00 AM — 09:00 PM
Sunday10:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Kiełczowska 46, Wrocław, Poland

Insights

Demographics and Footfall

Wrocław has a population of approximately 642,000, with Psie Pole district featuring growing residential areas, families, and middle-income households (average monthly income around PLN 6,000). The area attracts young professionals and students from nearby universities, fostering demand for affordable fashion, home, and pet products. Estimated annual footfall for Vendo Park Wrocław is 250,000-350,000 visitors, based on similar convenience retail parks in Poland averaging 410,000 per scheme but adjusted for its smaller size and peripheral location. This supports steady turnover, though seasonal dips in winter may occur due to weather. Competition from online retail, capturing 12% of market share in 2025, poses a challenge to physical footfall, particularly for non-grocery categories.

Tenant Mix and Occupancy

The park's tenant mix emphasizes convenience and value retail, with anchors like Rossmann and Aldi driving 60-70% of traffic for daily essentials. Key tenants include KiK (home/fashion), Pepco and Sinsay (discount apparel), Media Expert (electronics), Tedi (variety), Maxi Zoo (pets), and Rossmann (health/beauty), creating a balanced offer without luxury or entertainment. Occupancy stands at nearly 100% since opening, reflecting Trei's pre-leasing strategy and high demand for retail park formats. Unit sizes range from 200-800 sqm, suitable for mid-sized chains. Risks include tenant turnover in fashion segments amid shifting consumer preferences, but grocery stability mitigates this. Average rents are EUR 10-12/sqm/month, with escalation clauses tied to inflation (around 4% in 2025).

Accessibility and Market Risks

Located in north-eastern Wrocław on the eastern bypass (road 372), the park offers excellent car access with 114 free parking spaces, ideal for suburban shoppers within a 10-15 km radius. Public transport links via tram and bus to city center (20-30 min) support some pedestrian traffic, but car dependency is high (90% of visits). Proximity to residential developments enhances local draw, but competition from established centers like Ferio Gaj (5 km away) and hypermarkets could dilute traffic. Wrocław's retail saturation (1.2 sqm/capita) indicates potential oversupply, with new supply in 2024-2025 focusing on parks. Infrastructure is new and efficient, but aging roads in Psie Pole may cause access issues during peak hours. Economic factors like 3.5% GDP growth in Lower Silesia support leasing, though inflation and energy costs (up 5% y/y) raise operational risks for tenants.

Building Details

Property Type
Convenience
Gross Leasable Area
5000
Year Built
2024
Parking Spaces
200
Average Monthly Footfall
50,000
Owner
Trei Real Estate GmbH
Anchor Tenants
Media Expert, Rossmann

Detailed Market Analytics

Primary Catchment Area
5 km Radius
Secondary Catchment Area
20 km Radius
Catchment area population
250,000 People
Population growth rate
1.2 %
Median age
41 Years
Household size
2.5 Persons
Education level (tertiary)
35.0 %

Median household income
8,500 PLN per month
Unemployment rate
3.5 %
Cost of living index
55 Index (US=100)

Retail spending per capita
12,000 PLN per year
Spending on apparel
1,700 PLN per year
Spending on groceries
6,500 PLN per year
Spending on electronics
700 PLN per year

Annual foot traffic
600,000 Visitors
Dwell time
45 Minutes
Conversion rate
25.0 %
Sales per square meter
8,000 EUR per year

Number of retail stores
10 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
2 Per 10 km radius
Tenant diversity
Medium Level
Unique Concepts
3 Concepts

Gross Leasable Area
5,000 sqm
Number of Levels
1 Levels
Average rent per square meter
80 EUR per month
Vacancy rate
2.0 %
Lease term flexibility
High Level
Available retail space
200 SQM

Proximity to main roads
Direct access Access
Public transport access
Good Access
Parking spaces
200 Spaces
Pedestrian traffic
Moderate Level

E-commerce competition
High Level
Click-and-collect adoption
60.0 %
Internet penetration
90.0 %

Retail crime rate
Low Level
Security measures
CCTV and guards Measures

Promotional events
Quarterly Frequency
Loyalty program penetration
40.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
2 Tenants
Mall expansion plans
nan Plans
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