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Super Food Plaza, located in Noord, Aruba, at Bubali 141-A, is a community-oriented shopping center established in 2003, anchored by its flagship supermarket offering groceries, fresh produce, bakery items, deli services, wines, and liquors. The plaza spans approximately 20,000 square meters and includes a diverse tenant mix such as pharmacies, clothing boutiques, electronics shops, and quick-service eateries, catering to daily needs of locals and tourists.
Positioned near Eagle Beach and Palm Beach resorts, it benefits from Arubas tourism-driven economy, where over 1 million visitors annually contribute to retail sales exceeding $170 million in the food sector as per 2018 USDA reports.
Accessibility is strong via Route 1 (LG Smith Boulevard), with ample free parking and proximity to hotels, enhancing footfall.
Occupancy rates hover around 90-95%, reflecting stable demand.
Rent levels average AWG 20-30 per square meter monthly (about USD 15-22 per sq ft annually), competitive for the region. Advantages include reliable traffic from a mix of 10,000 local residents in Noord and transient tourist populations with higher spending power (average tourist spend $1,500 per trip). Drawbacks encompass seasonal variations in visitor numbers, peaking December-April, and competition from larger centers like Palm Beach Shopping Mall.
Infrastructure is modern with recent expansions, but reliance on tourism exposes it to global travel disruptions, as seen post-COVID recovery challenges noted in local market analyses.
Overall, it suits convenience retailers targeting everyday essentials in a high-visibility location.
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Hours of Operation
Hours
| Monday | 07:00 AM — 08:00 PM |
| Tuesday | 07:00 AM — 08:00 PM |
| Wednesday | 07:00 AM — 08:00 PM |
| Thursday | 07:00 AM — 08:00 PM |
| Friday | 07:00 AM — 08:00 PM |
| Saturday | 07:00 AM — 08:00 PM |
| Sunday | 09:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Noord district hosts about 10,000 residents, characterized by a multicultural population including Dutch, Latin American, and Caribbean influences, with median household income around AWG 50,000 annually. The areas tourist influx, exceeding 1 million annually (Aruba Tourism Authority data), drives significant footfall to Super Food Plaza, estimated at 5,000-8,000 daily visitors during peak season, bolstered by its role as a provisioning hub for vacation rentals and hotels within 2 km. This blend supports steady sales for food and general merchandise tenants, though off-season dips (May-November) can reduce traffic by 30-40%, per regional retail insights.
Tenant Mix and Competition
The tenant mix emphasizes convenience retail, with the 15,000 sq m supermarket as anchor (70% of space), complemented by 20-25 smaller units for health/beauty (e.g., Ling & Sons Pharmacy), apparel, and services like banks or real estate offices (e.g., Coldwell Banker). This configuration attracts complementary traffic, minimizing intra-plaza competition. External rivalry includes nearby C-Mart supermarket and the upscale Renaissance Marketplace, but Super Food Plazas focus on value pricing differentiates it in a market with moderate saturation in groceries. Occupancy remains high at 92%, indicating strong lessee interest, though food categories face pressure from online imports and tourist preferences for specialty imports.
Lease Terms, Risks, and Market Factors
Leasing terms feature triple-net structures with base rents of AWG 25 per sq m monthly, plus 8-10% overage on sales exceeding thresholds, with typical 5-year terms and renewal options. Advantages include low turnover and promotional support via plaza events. Risks involve Arubas tourism dependency, where economic shocks (e.g., hurricanes, pandemics) can lower occupancy to 80% temporarily, as reported in 2023 commercial real estate overviews. Aging elements like parking lot surfacing may require capex, and access via busy Route 1 poses minor congestion issues during peaks. Market saturation in convenience retail is low in Noord, but broader Aruba trends show 5% annual rent growth tied to visitor recovery.
Building Details
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Noord
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City Snapshot
Noord
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