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Sunset Point Shopping Complex is a mid-sized retail property in Chittagong, Bangladesh, covering about 120,000 square feet of leasable area. Established in 2018, it is positioned in the Bhatiari area, close to the popular Sunset Point tourist attraction, which enhances its appeal for leisure-oriented shopping. The tenant mix comprises a balanced selection of categories: 40% fashion and apparel (including local brands like Yellow and international ones like Levi's), 25% food and beverage with outlets such as KFC and local cafes, 20% electronics and gadgets, and 15% services like banking and beauty salons.
Occupancy rate is currently at 88%, reflecting steady demand in a growing market. Average daily footfall reaches 7,000 on weekdays and 12,000 on weekends, influenced by proximity to residential neighborhoods and tourist influx.
Rent levels vary from 55 to 110 BDT per square foot per month, competitive for the region, with prime locations commanding higher rates.
Accessibility is facilitated by Hathazari Link Road, though public transport options are limited, and traffic congestion poses challenges. The surrounding market benefits from Chittagong's port economy, with increasing retail sales reported at 15% year-over-year growth per local commercial reports.
Demographic profile includes middle-class families and young professionals, supporting mid-tier retail.
Leasing advantages encompass promotional tie-ins with tourism events and flexible fit-out allowances up to 20% of first-year rent. However, drawbacks include competition from larger malls like Afmi Plaza, potential infrastructure wear due to humid climate, and vulnerability to economic fluctuations in export sectors.
Overall, it offers stable opportunities for retailers targeting value-conscious consumers, balanced against regional saturation in basic goods categories.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile
The catchment area within 5 km radius encompasses over 400,000 residents, with a median age of 28 years and household incomes averaging 20,000-30,000 BDT monthly, drawn from port workers, small business owners, and emerging middle class. This profile favors affordable lifestyle and entertainment retail, with 60% of shoppers under 40, per local market studies. High youth density supports categories like casual wear and fast food, though lower disposable incomes limit luxury segment viability, necessitating price-sensitive strategies for lessees.
Competitive Landscape
In Chittagong's retail scene, Sunset Point faces direct competition from established venues like Chittagong Shopping Complex and Sanmar Ocean City, which boast higher occupancy (95%) and broader anchor tenants. Its strengths lie in tourist-driven footfall spikes (up 30% during holidays) and lower rent pressures, but weaknesses include less diverse high-street brands and smaller scale, potentially capping sales at 80% of competitors' averages. Market saturation in apparel (over 50 malls citywide) heightens risks, advising lessees to focus on niche or experiential offerings to differentiate.
Lease Terms and Risks
Lease structures typically span 5-7 years with 8-12% annual escalations and turnover rent options above 10% of sales thresholds. Operational quality features central AC and security, but aging elements like elevators may require tenant-funded upgrades. Key risks encompass monsoon-related access disruptions reducing footfall by 20%, power outages affecting electronics sales, and economic sensitivity to global trade impacting local spending. Balanced by government incentives for retail development, it suits resilient operators prepared for moderate infrastructure challenges.
Building Details
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City Snapshot
Chittagong
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Interested in this property?
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City Snapshot
Chittagong
Comprehensive market intelligence for retail expansion in this city