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SM City Cagayan de Oro, now known as SM City CDO Uptown, is situated at Fr. Masterson Avenue corner Gran Via Street in Pueblo de Oro Township, Uptown Carmen, Cagayan de Oro, Misamis Oriental, Philippines. Opened on November 15, 2002, it spans a total gross floor area of 111,837 square meters on 5.2 hectares, with a main mall gross leasable area of approximately 87,837 square meters and an additional 8,000 square meters from the Northwing extension opened in 2022.

As the first SM Supermall in Northern Mindanao, it holds a strong market position in a city recognized as the Philippines' fourth-largest metropolitan area and sixth-largest urban economy by Oxford Economics. The property features over 300 stores, including nine anchors: SM Department Store, SM Supermarket, Cyberzone, SM Appliance Center, Ace Hardware, Our Home, Toy Kingdom, and four SM Cinema screens.

Tenant mix emphasizes retail categories like apparel, electronics, home improvement, toys, and groceries, complemented by dining options, a wellness zone with salons and spas, and specialty services in the Northwing's open-air areas. Cagayan de Oro's demographics include a population of about 728,000 (2020 census), with a growing middle class, significant student presence from nearby universities like Xavier University, and increasing tourism due to natural attractions.

Accessibility is supported by 2,300 indoor and outdoor parking slots, proximity to residential developments like Vail Residences, and major roads, though city traffic congestion poses occasional challenges.

Overall SM Supermalls reported average daily footfall of 5.2 million visitors in 2024, up 6% year-over-year, suggesting robust traffic here given its flagship status.

Occupancy rates in comparable regional malls average 92-95%, reflecting post-pandemic recovery.

Leasing advantages include stable anchor-driven traffic, diverse tenant synergy boosting cross-shopping, and expansion potential amid ongoing renovations adding bridges, food courts, and retail space. However, retailers face risks from intra-city competition, renovation disruptions until mid-2025, and market saturation in fashion and F&B categories. Median commercial rents in Cagayan de Oro hover around PHP 40,300 monthly, with SM spaces typically commanding PHP 1,000-1,500 per square meter annually based on location and size, influenced by high footfall but moderated by economic volatility in Mindanao.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 09:00 PM
Saturday10:00 AM — 09:00 PM
Sunday10:00 AM — 09:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Fr. Masterson Avenue corner Gran Via Street, Cagayan De Oro, Philippines

Insights

Demographics and Footfall

Cagayan de Oro's population stands at approximately 728,000 as of 2020, with a youthful demographic profile featuring a median age of 24 and significant student influx from institutions like Xavier University and Mindanao University of Science and Technology, driving consistent weekday traffic. The area's middle-class growth, supported by BPO and agro-industry sectors, contributes to household incomes averaging PHP 25,000-35,000 monthly. SM Supermalls network-wide footfall reached 5.2 million average daily visitors in 2024, a 6% increase from prior year, positioning this mall as a key destination in Northern Mindanao where local estimates suggest 20,000-30,000 daily visitors, bolstered by weekend family outings and events. However, seasonal dips during school breaks and competition from downtown areas may affect peak performance, requiring retailers to align offerings with local preferences for value-driven shopping.

Tenant Mix and Occupancy

The tenant mix comprises anchors like SM Department Store and Supermarket occupying prime spaces, alongside mid-tier retailers in apparel (e.g., Bench, Penshoppe), electronics (Cyberzone), and dining (various fast-casual outlets), with the Northwing enhancing F&B and wellness segments through open-air setups. Over 300 stores ensure a balanced blend of national chains and local vendors, promoting synergy in categories like fashion (40% of space) and food (25%). Occupancy averages 92-95% in similar SM properties, supported by strategic leasing that prioritizes complementary tenants to maximize dwell time. Strengths include anchor stability drawing baseline traffic, but weaknesses arise from category overlaps leading to intra-mall competition, particularly in saturated apparel lines, and potential voids during ongoing expansions relocating tenants temporarily.

Lease Terms and Market Risks

Lease terms in SM City CDO Uptown typically involve base rents of PHP 1,000-1,500 per square meter per year, plus 8-12% turnover rent on gross sales, with terms of 3-5 years and escalation clauses of 5-10% annually, varying by zone (e.g., higher for ground-floor anchors). Advantages encompass flexible fit-out allowances up to PHP 500 per square meter and marketing support via mall events. Contextual factors include Cagayan de Oro's 5-7% annual retail growth, yet risks involve intense competition from SM CDO Downtown (81,000 m² GLA), Limketkai Center, and Robinsons, fragmenting market share. Infrastructure challenges during 2024-2025 renovations may reduce accessibility, while economic sensitivities in Mindanao, such as inflation at 4-6%, could pressure consumer spending, advising retailers to negotiate performance-based incentives and monitor regional saturation in non-essential goods.

Building Details

Property Type
Regional
Gross Leasable Area
80,000
Year Built
2002
Parking Spaces
2000
Average Monthly Footfall
1,250,000
Owner
SM Prime Holdings
Anchor Tenants
SM Store, SM Supermarket, Cyberzone, SM Appliance Center, Ace Hardware, Our Home, Toy Kingdom, SM Cinema

Detailed Market Analytics

Primary Catchment Area
500,000 Square Kilometers
Secondary Catchment Area
1,200,000 Square Kilometers
Catchment area population
728,402 People
Population growth rate
1.5 %
Median age
25 Years
Household size
4.2 Persons
Education level (tertiary)
25.0 %

Median household income
350,000 PHP
Unemployment rate
4.5 %
Cost of living index
95 Index

Retail spending per capita
60,300 USD
Spending on apparel
7,500 USD
Spending on groceries
18,000 USD
Spending on electronics
4,500 USD

Annual foot traffic
15,000,000 Visitors
Dwell time
2.5 Hours
Conversion rate
25.0 %
Sales per square meter
150,000 PHP

Number of retail stores
250 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
3 Malls
Tenant diversity
High Qualitative
Unique Concepts
Yes Boolean

Gross Leasable Area
80,000 sqm
Number of Levels
4 Levels
Average rent per square meter
800 PHP/Month
Vacancy rate
5.0 %
Lease term flexibility
Moderate Qualitative
Available retail space
10,000 Square Meters

Proximity to main roads
High Qualitative
Public transport access
Good Qualitative
Parking spaces
2,000 Spaces
Pedestrian traffic
High Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
High Qualitative
Internet penetration
73.0 %

Retail crime rate
Moderate Qualitative
Security measures
Comprehensive Qualitative

Promotional events
Frequent Qualitative
Loyalty program penetration
70.0 %
Digital signage presence
Yes Boolean

Projected foot traffic growth
6.0 %
New tenant pipeline
Strong Qualitative
Mall expansion plans
Yes Boolean
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