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Brand Fit Snapshot

Best for:

International ChainsNational ChainsMid-Market FashionFamily EntertainmentQuick-Service Dining

Not ideal if:

Ultra-Luxury Positioning

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Safa Gold Mall is a premier shopping destination located in Islamabad, offering a diverse range of retail outlets, dining options, and entertainment services.

The mall features both international and local brands, providing a one-stop destination for shoppers. With its luxurious design and strategic location, it has become a key retail hub in the city, attracting both local residents and international visitors.

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Hours of Operation

Hours

Checking...
Monday11:00 AM — 11:00 PM
Tuesday11:00 AM — 11:00 PM
Wednesday11:00 AM — 11:00 PM
Thursday11:00 AM — 11:00 PM
Friday11:00 AM — 11:00 PM
Saturday11:00 AM — 11:00 PM
Sunday11:00 AM — 11:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

5 Plot No کالج روڈ, Islamabad, Pakistan

Insights

Retail Variety

Safa Gold Mall houses a diverse range of retailers, offering everything from high-end fashion brands to electronic gadgets and lifestyle products, catering to a wide demographic of consumers.

Convenient Location

The mall is strategically located in Islamabad's prime area, making it easily accessible for shoppers from both urban and suburban regions, with ample parking and transportation options.

Entertainment & Dining

In addition to its retail outlets, Safa Gold Mall offers a variety of entertainment and dining experiences, including a modern food court, cinema, and family-friendly activities, enhancing the overall shopping experience.

Building Details

Property Type
Community
Gross Leasable Area
16,220
Year Built
2014
Parking Spaces
450
Average Monthly Footfall
208,333
Owner
Al Safa Golden Co.
Anchor Tenants
Next, Adidas, Nike, MotherCare, Reebok, Mcdonalds, Miniso, Khaadi.

Detailed Market Analytics

Primary Catchment Area
10 Kilometers
Secondary Catchment Area
25 Kilometers
Catchment area population
1,200,000 People
Population growth rate
2.5 %
Median age
28 Years
Household size
5.5 People
Education level (tertiary)
35.0 %

Median household income
600,000 PKR
Unemployment rate
5.8 %
Cost of living index
65 Index

Retail spending per capita
25,000 PKR
Spending on apparel
5,000 PKR
Spending on groceries
10,000 PKR
Spending on electronics
3,500 PKR

Annual foot traffic
2,500,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
150,000 PKR

Number of retail stores
102 Stores
Anchor tenant presence
Yes
Competitor density (same category)
3 Malls
Tenant diversity
70.0 %
Unique Concepts
15.0 %

Number of Levels
12 Levels
Average rent per square meter
7,500 PKR
Vacancy rate
8.0 %
Lease term flexibility
Medium
Available retail space
1,298 Square Meters
Gross Leasable Area
16,220 Square meters

Proximity to main roads
0.5 Kilometers
Public transport access
Yes
Parking spaces
450 Spaces
Pedestrian traffic
High

E-commerce competition
Moderate
Click-and-collect adoption
20.0 %
Internet penetration
80.0 %

Retail crime rate
Low
Security measures
High

Promotional events
12 Events
Loyalty program penetration
30.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
10 Stores
Mall expansion plans
No
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Islamabad

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For Retailers
Interested in this property?

Choose how you'd like to proceed

See if you're a fitQuick assessment of brand-property match
Submit Your BrandJoin the network and connect with property teams
Send an inquiryAsk about leasing, pop-ups, or partnerships
For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Send an inquiryTell us about your campaign — placements, budget, timing
City Snapshot
Islamabad

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Market DataDemographicsTenant Mix
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