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Department Store AnchorsDaily Essentials & GroceryCinema & LeisureNational ChainsMid-Market Fashion

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Ultra-Luxury PositioningSmall Format Retail

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Robinsons Place Gen Trias is a three-storey community mall covering 56,900 square meters on a 6-hectare site along A. Soriano Highway in the EPZA-Bacao area of General Trias, Cavite, Philippines. Opened in May 2016, it positions itself as a local hub for the citys expanding industrial and residential population, part of Cavites suburban growth corridor near Manila. The tenant mix comprises over 400 outlets, anchored by Robinsons Department Store, Supermarket, and Appliances, complemented by fashion brands, beauty shops, dining options, services, and a six-screen Robinsons Movieworld cinema.

This blend caters to everyday needs of families and workers, with a focus on value retail and casual entertainment.

Market position benefits from proximity to the Export Processing Zone, drawing employed demographics for convenience shopping.

Leasing advantages include stable occupancy around 92 percent per Robinsons Land reports, competitive suburban rents estimated at PHP 600-900 per square meter monthly, and flexible terms for mid-sized retailers.

Accessibility via major highways supports footfall from surrounding areas, though competition from larger SM Malls in Rosario and Tanza poses risks to sales capture. Drawbacks encompass traffic congestion at intersections, potential saturation in basic goods categories, and reliance on local rather than regional draw, influencing performance in a maturing Cavite retail landscape.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 09:00 PM
Saturday10:00 AM — 09:00 PM
Sunday10:00 AM — 09:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

A. Soriano Highway, EPZA-Bacao Diversion Road, General Trias, Philippines

Insights

Demographic Profile

General Trias boasts a population exceeding 450,000 as of recent censuses, characterized by a young, middle-income demographic fueled by industrial jobs in the EPZA and nearby factories. Household incomes average PHP 250,000-400,000 annually, enabling spending on affordable apparel, groceries, and dining. Residential growth in subdivisions attracts families and commuters to Manila, creating demand for community-oriented retail. This profile supports steady footfall for value brands but limits high-end category viability amid economic pressures on wage earners.

Competition and Tenant Mix

The mall encounters medium-density competition from SM City Rosario approximately 10 kilometers away and SM Tanza, which feature expansive formats and diverse anchors drawing broader audiences. Robinsons tenant mix emphasizes local preferences with strong food and beverage representation (about 25 percent of space) alongside essential retail, achieving balanced occupancy. However, market saturation in supermarkets and fast fashion may pressure new entrants, while opportunities exist in underserved niches like health services. Overall, the mix fosters complementary rather than direct rivalry, aiding co-tenancy synergies.

Accessibility and Lease Terms

Located on the A. Soriano Highway with direct EPZA access, the mall offers robust vehicular entry and ample parking for 1,000-plus vehicles, facilitating daily footfall estimated at 5,000-10,000 visitors. Public transport links are adequate but hampered by occasional congestion at Tejero junction. Operational quality remains high with modern facilities post-2016 build, minimal infrastructure concerns. Lease terms provide base rents of PHP 600-900 per square meter, plus turnover keys and percentage clauses typical for suburban sites, offering cost-effective entry for retailers eyeing Cavites growth trajectory despite access variability.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
33,648
Year Built
2015
Parking Spaces
1000
Average Monthly Footfall
583,333
Owner
Robinsons Land Corporation
Anchor Tenants
Robinsons Supermarket, Robinsons Department Store, Robinsons Movieworld

Detailed Market Analytics

Primary Catchment Area
10 km
Secondary Catchment Area
30 km
Catchment area population
482,453 People
Population growth rate
3.5 %
Median age
26 Years
Household size
4.18 Persons
Education level (tertiary)
25.0 %

Median household income
300,000 PHP per year
Unemployment rate
3.0 %
Cost of living index
95 Index

Retail spending per capita
50,000 PHP per year
Spending on apparel
5,000 PHP per year
Spending on groceries
20,000 PHP per year
Spending on electronics
3,000 PHP per year

Annual foot traffic
7,000,000 Visitors
Dwell time
2.5 Hours
Conversion rate
25.0 %
Sales per square meter
150,000 PHP per year

Number of retail stores
150 Stores
Anchor tenant presence
Yes
Competitor density (same category)
Medium
Tenant diversity
High
Unique Concepts
10.0 %

Gross Leasable Area
33,648 sqm
Number of Levels
3 Levels
Average rent per square meter
1,500 PHP per month
Vacancy rate
5.0 %
Lease term flexibility
Medium
Available retail space
2,000 sqm

Proximity to main roads
Direct
Public transport access
High
Parking spaces
1,000 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
Wide
Internet penetration
70.0 %

Retail crime rate
1.5 Incidents per 1,000 visitors
Security measures
CCTV, Guards

Promotional events
Frequent
Loyalty program penetration
40.0 %
Digital signage presence
Yes

Projected foot traffic growth
7.0 %
New tenant pipeline
Ongoing
Mall expansion plans
Planned
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General Trias

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