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National ChainsMid-Market FashionDepartment Store AnchorsCinema & LeisureElectronics & Tech

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Ultra-Luxury PositioningDiscount RetailSmall Format Retail
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Pink Square Mall, situated in Adarsh Nagar near Raja Park in Jaipur, opened in 2010 and spans a gross leasable area of 366,630 square feet. It houses 63 stores and 19 kiosks, featuring a balanced tenant mix with anchors like Centro department store covering 67,528 square feet. Apparel brands include Levi's, Max, Westside, Puma, and Pepe Jeans; family stores such as FirstCry, Bata, and Archies; beauty outlets like Ayouthveda; and electronics from Mi Home and Vivo.

Entertainment comprises an INOX multiplex, game zone, and Chatori food court offering varied dining.

Accessibility is strong with location on a 200-foot wide road, 15 minutes from C-Scheme, and ample parking. Footfall averages 15,000-18,000 on weekdays and 30,000-40,000 on weekends, driven by local residents and tourists. In Jaipurs expanding retail market, valued for urban growth and tourism, the mall positions as a mid-tier, family-oriented venue with 77.37% occupancy, 8% foreign brands, and 27% national brands.

Leasing advantages include competitive rents of 60-90 INR per square foot per month and proximity to middle-class neighborhoods, supporting steady traffic. However, challenges encompass competition from upscale malls, a 4.65% decline in property rates to 5,721 INR per square foot, and potential infrastructure aging after 15 years, amid moderate market saturation.

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Hours of Operation

Hours

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Monday11:00 AM — 10:00 PM
Tuesday11:00 AM — 10:00 PM
Wednesday11:00 AM — 10:00 PM
Thursday11:00 AM — 10:00 PM
Friday11:00 AM — 10:00 PM
Saturday11:00 AM — 10:00 PM
Sunday11:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Govind Marg, Jaipur, India

Insights

Demographic Profile

Jaipurs urban population exceeds 3 million, characterized by a middle-income demographic with average household incomes supporting retail spending on fashion, entertainment, and dining. Pink Square Mall draws families, young professionals from Adarsh Nagar and Raja Park, and tourists exploring the Pink City. The areas residential density and growing youth population (over 60% under 35) contribute to consistent footfall, though seasonal tourism fluctuations and economic pressures on disposable income pose risks to sustained performance.

Competitive Landscape

Pink Square faces competition from larger venues like World Trade Park and MGF Metropolitan Mall, which boast higher footfall (up to 50,000 daily) and premium international tenants, potentially diverting upscale shoppers. Jaipurs retail sector shows saturation with over 20 malls, leading to rent pressures and occupancy challenges. Strengths lie in affordable positioning and local appeal, but weaknesses include limited luxury offerings and vulnerability to e-commerce growth eroding physical retail traffic.

Leasing Considerations

Retail spaces lease at 60-100 INR per square foot per month, with terms typically spanning 3-5 years including escalation clauses. Current 77% occupancy indicates availability for new tenants, bolstered by high weekend traffic and accessibility. Operational quality remains adequate with air-conditioned facilities, yet aging infrastructure since 2010 may require investments. Risks involve declining market rates and category weaknesses in non-essentials amid economic slowdowns, balanced by the malls established tenant diversity and family draw.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
34,070
Year Built
2010
Parking Spaces
500
Average Monthly Footfall
304,167
Owner
Mani Group
Anchor Tenants
INOX Cinemas, Reliance Centro, Big Bazaar

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
15 km
Catchment area population
500,000 People
Population growth rate
2.5 %
Median age
28 Years
Household size
4.5 Persons
Education level (tertiary)
25.0 %

Median household income
600,000 INR
Unemployment rate
4.4 %
Cost of living index
25 (NY=100)

Retail spending per capita
25,000 INR per year
Spending on apparel
5,000 INR per year
Spending on groceries
12,000 INR per year
Spending on electronics
3,000 INR per year

Annual foot traffic
3,650,000 Visitors
Dwell time
50 Minutes
Conversion rate
25.0 %
Sales per square meter
120,000 INR per year

Number of retail stores
60 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
5 Malls within 5km
Tenant diversity
High Scale
Unique Concepts
Multiplex and game zone Features

Gross Leasable Area
34,070 sqm
Number of Levels
4 Levels
Average rent per square meter
700 INR per month
Vacancy rate
5.0 %
Lease term flexibility
3-5 years Years
Available retail space
10.0 %

Proximity to main roads
Direct access to Govind Marg Access
Public transport access
High Scale
Parking spaces
500 Spaces
Pedestrian traffic
High Scale

E-commerce competition
High Scale
Click-and-collect adoption
20.0 %
Internet penetration
70.0 %

Retail crime rate
3.0 %
Security measures
CCTV and guards Measures

Promotional events
Regular Frequency
Loyalty program penetration
15.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
8.0 %
New tenant pipeline
Ongoing Status
Mall expansion plans
nan Status
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Jaipur, RJ

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