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Luxury Fashion HousesHigh-End Flagship StoresDesigner BoutiquesPremium Dining & LifestyleCinema & Leisure

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Palladium Ahmedabad, located on the Sarkhej-Gandhinagar Highway in Thaltej, is a premium luxury mall developed by Phoenix Mills and B Safal Group, opening in February 2023 with approximately 750,000 square feet of gross leasable area across five floors. It features 228 stores, including high-end international brands such as Louis Vuitton, Gucci, and Armani, alongside domestic luxury labels, a nine-screen PVR Cinemas multiplex, and diverse dining options spanning fine dining at Punjab Grill and casual eateries like Starbucks.

The tenant mix is skewed towards fashion and lifestyle at about 60%, with 20% allocated to food and beverage, 10% to entertainment, and the remainder to accessories and services. Positioned as Gujarats largest luxury retail destination, it targets affluent consumers in a city with a metropolitan population exceeding 8 million, where the upper-middle and high-income segments drive retail spending. Market reports indicate strong performance with rental growth of 11.5% in 2025, reflecting robust demand in Ahmedabads evolving retail landscape.

Accessibility is enhanced by proximity to major residential and commercial hubs, metro connectivity, and 750-car parking capacity. However, as a relatively new entrant, it faces challenges in establishing consistent footfall amid competition from established malls.

Leasing advantages include flexible spaces from 500 to 5,000 square feet, prime visibility for anchor tenants, and marketing support through mall events and digital promotions.

Operational quality is high with modern infrastructure, but potential risks involve market saturation in luxury retail and economic fluctuations affecting discretionary spending.

Overall, it offers solid potential for brands seeking upscale positioning, though lessees should evaluate long-term occupancy trends and category performance.

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Hours of Operation

Hours

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Monday11:00 AM — 10:00 PM
Tuesday11:00 AM — 10:00 PM
Wednesday11:00 AM — 10:00 PM
Thursday11:00 AM — 10:00 PM
Friday11:00 AM — 10:00 PM
Saturday11:00 AM — 10:00 PM
Sunday11:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Sarkhej–Gandhinagar Highway, Ahmedabad, India

Insights

Demographics and Catchment Area

Palladium Ahmedabad draws from a primary catchment of 2-3 million residents within a 10-15 km radius, encompassing affluent neighborhoods like Thaltej, Bodakdev, and S.G. Highway areas, where average household incomes exceed INR 20 lakhs annually. Ahmedabads demographic profile features a young, urban population with 35% under 25 years, high literacy rates over 85%, and growing disposable incomes fueled by IT, manufacturing, and diamond trade sectors. Secondary catchment extends to the broader metro area of 8 million, including middle-class families from satellite towns. Retail research highlights a shift towards experiential shopping among millennials and Gen Z, who comprise 60% of visitors, supporting luxury and lifestyle categories. Challenges include income disparities, with only 15-20% of the population in high-spending brackets, potentially limiting broad appeal and requiring targeted marketing to sustain engagement.

Competition and Market Dynamics

In Ahmedabads competitive retail market with over 10 major malls totaling 5 million sq ft, Palladium faces rivals like Iscon Mega Mall (1.1 million sq ft, family-oriented), Alpha One (95% occupancy, mid-market focus), and Ahmedabad One (diverse tenant mix). Palladium differentiates through its luxury positioning, achieving higher average transaction values of INR 2,000-3,000 per visit compared to city averages of INR 1,200. Market saturation in mid-tier segments contrasts with undersupply in premium spaces, aiding Palladiums 11.5% rental uplift in 2025 per industry reports. However, risks include footfall cannibalization during economic slowdowns and competition from e-commerce, which captured 25% of retail sales in 2024. Neutral factors like urban expansion support long-term viability, but lessees must assess category overlaps, such as fashion, where 40% of space competes directly with online platforms.

Leasing Metrics and Risks

Occupancy at Palladium Ahmedabad stands at approximately 90% as of 2025, up from launch-year levels, with footfall averaging 1.2-1.5 million monthly visitors, driven by events and cinema traffic. Rent levels range from INR 250-450 per sq ft per month for ground-floor luxury spaces, inclusive of CAM charges around 20-30% of base rent, positioning it at the higher end of Ahmedabads Grade A mall rates (city average INR 150-300). Advantages include tiered lease terms of 5-10 years with escalation clauses at 10-15% biennially and revenue-sharing options for performance-based incentives. Drawbacks encompass aging infrastructure risks in a hot climate necessitating high maintenance, access issues during peak hours on the busy SG Highway, and vulnerability to weak luxury categories amid inflation. Practical advice for retailers involves negotiating fit-out contributions up to INR 5,000 per sq ft and monitoring sales velocity metrics, which hover at INR 1,500-2,000 per sq ft annually for successful tenants.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
70,000
Year Built
2023
Parking Spaces
2000
Average Monthly Footfall
625,000
Owner
Phoenix Mills Ltd. and B Safal Group
Anchor Tenants
Pantaloons, Max, PVR Cinemas, Armani Exchange, Lifestyle

Detailed Market Analytics

Primary Catchment Area
10 km radius
Secondary Catchment Area
30 km radius
Catchment area population
2,500,000 People
Population growth rate
2.5 %
Median age
28 Years
Household size
4.8 Persons per household
Education level (tertiary)
25.0 %

Median household income
INR 8,56,000 Annual
Unemployment rate
4.5 %
Cost of living index
28 Index (National=100)

Retail spending per capita
INR 1,20,000 Annual
Spending on apparel
INR 6,400 Annual per capita
Spending on groceries
INR 45,000 Annual per capita
Spending on electronics
INR 12,000 Annual per capita

Annual foot traffic
7,500,000 Visitors
Dwell time
2.5 Hours
Conversion rate
25.0 %
Sales per square meter
INR 15,000 Monthly

Number of retail stores
220 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
5 Malls per 1M population
Tenant diversity
High Qualitative
Unique Concepts
20.0 %

Gross Leasable Area
70,000 sqm sqm
Number of Levels
6 Floors
Average rent per square meter
INR 10,000 Monthly
Vacancy rate
14.2 %
Lease term flexibility
Medium Qualitative
Available retail space
929 sqm

Proximity to main roads
Direct Access
Public transport access
High Qualitative
Parking spaces
2,000 Spaces
Pedestrian traffic
Moderate Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
30.0 %
Internet penetration
65.0 %

Retail crime rate
2.0 %
Security measures
CCTV and patrols Measures

Promotional events
Annual shopping festivals Events
Loyalty program penetration
40.0 %
Digital signage presence
Yes, 550+ screens Presence

Projected foot traffic growth
10.0 %
New tenant pipeline
Ongoing Status
Mall expansion plans
Phase 2 and 3 Plans
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Ahmedabad, GJ

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