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Mid-Market FashionDepartment Store AnchorsHealth & WellnessDaily Essentials & GroceryMixed-Use & Office Traffic

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Ultra-Luxury PositioningBudget Brands

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Kupiec Poznański is a mixed-use commercial property located at Plac Wiosny Ludów 2 in the heart of Poznańs Old Town, offering approximately 10,000 square meters of retail space alongside office areas, with ongoing redesign plans incorporating a 150-room 4-star Marriott hotel set for completion in the coming years. Opened in the early 2000s, it positions itself as a mid-tier shopping destination targeting affluent consumers aged 30 and above, particularly in fashion and lifestyle categories.

The tenant mix emphasizes mid-to-upper fashion retail, including anchors like C&A, House, Monnari, Molton, Lee & Wrangler, Via Promoda, and specialized boutiques such as Gerry Weber, Vistula, and Simple, complemented by beauty services like BiBiuti salon. This configuration supports a balanced blend of international and local brands, fostering moderate footfall driven by central accessibility via public transport and proximity to tourist attractions.

In Poznańs competitive retail landscape, where total modern retail stock exceeds 500,000 square meters, Kupiec Poznański benefits from its urban integration but faces pressures from larger regional malls.

Leasing advantages include flexible spaces starting from 50 square meters, competitive rents averaging 80-120 EUR per square meter annually based on location within the property, and synergies from the impending hotel addition, which could boost dwell time and cross-traffic. However, the propertys modest scale and current vacancy influences, amid a city-wide rate of 6.8 percent, highlight needs for revitalization to counter e-commerce shifts and tenant relocations observed in recent market reports.

Operational quality remains solid with modern amenities, though aging elements are addressed in the redesign by Chapman Taylor architects, aiming to enhance F&B and leisure offerings for sustained performance. Market factors such as Poznańs growing population of over 530,000, strong student demographics from local universities, and increasing tourism—contributing to average shopping center footfall of 425,000 visitors per facility quarterly—provide a supportive context, tempered by saturation in fashion categories and economic sensitivities in Polands retail sector.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 09:00 PM
Saturday10:00 AM — 09:00 PM
Sunday11:00 AM — 07:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

plac Wiosny Ludów 2, Poznań, Poland

Insights

Demographics and Accessibility

Poznań features a population of approximately 534,000 residents as of 2023, with a median age of 42 and a significant affluent segment including professionals and retirees over 30, aligning well with Kupiec Poznańskis target market. The citys university presence adds a younger demographic influx of around 100,000 students, potentially expanding appeal through diverse tenant mix. Accessibility is strong, situated in the pedestrian-friendly Old Town, 500 meters from the main train station and served by multiple tram lines, facilitating high visibility and convenience. Estimated annual footfall hovers around 1-1.5 million visitors, benefiting from tourist traffic exceeding 2 million overnight stays yearly, though specific metrics for this property indicate moderate performance compared to larger centers, with potential uplift from hotel integration to increase dwell time by 20-30 percent based on similar mixed-use developments.

Occupancy and Tenant Mix

Occupancy at Kupiec Poznański stands at around 85-90 percent as of late 2024, slightly below the Poznań average of 93.2 percent, influenced by tenant exits to nearby expansions like Galeria Malta. The tenant mix comprises over 40 units, dominated by fashion (60 percent), with anchors providing stability, but lacks strong grocery or entertainment draws, leading to category weaknesses in high-traffic periods. Recent redesign efforts aim to diversify with enhanced F&B options, potentially improving retention rates. Competition from Stary Browar (70,000 sqm, upscale focus) and Poznań Plaza (66,000 sqm, mass-market) intensifies pressure, as these draw 20-30 percent more footfall, underscoring risks of market saturation in central locations where prime rents reach 150 EUR/sqm/year.

Lease Terms and Risks

Lease terms offer base rents of 80-120 EUR per square meter annually, with turnover rents at 8-12 percent of sales and typical 5-year terms including fit-out allowances up to 500 EUR/sqm for qualifying tenants. Advantages include central positioning for brand exposure and operational support from professional management. Risks encompass ongoing construction disruptions from the hotel retrofit, potentially reducing short-term footfall by 10-15 percent, alongside broader challenges like aging infrastructure pre-redesign and intense e-commerce competition eroding physical retail sales by 5-7 percent annually in Poland. Economic factors, including inflation at 4-5 percent and retail vacancy upticks to 6.8 percent city-wide, necessitate careful evaluation of category fit to mitigate underperformance in saturated fashion segments.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
9000
Year Built
2001
Parking Spaces
150
Average Monthly Footfall
375,000
Owner
Kupiec Poznański S.A.
Anchor Tenants
Biedronka, C&A, Rossmann

Detailed Market Analytics

Primary Catchment Area
5 km radius km
Secondary Catchment Area
10-15 km radius km
Catchment area population
500,000 People
Population growth rate
0.5 %
Median age
40.8 Years
Household size
2.3 People per household
Education level (tertiary)
45.0 %

Median household income
8,000 PLN per month
Unemployment rate
3.5 %
Cost of living index
65 Index (Poland=100)

Retail spending per capita
5,200 PLN per year
Spending on apparel
1,200 PLN per capita per year
Spending on groceries
2,500 PLN per capita per year
Spending on electronics
800 PLN per capita per year

Annual foot traffic
4,500,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
6,000 EUR per year

Number of retail stores
80 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
5 Malls within 10km
Tenant diversity
High Level
Unique Concepts
Food court and kantor Features

Gross Leasable Area
9,000 sqm
Number of Levels
4 Levels
Average rent per square meter
30 EUR per month
Vacancy rate
4.0 %
Lease term flexibility
Medium Level
Available retail space
1,000 sqm

Proximity to main roads
Direct access to Wiosny Ludów Location
Public transport access
High Level
Parking spaces
150 Spaces
Pedestrian traffic
High Level

E-commerce competition
High Level
Click-and-collect adoption
40.0 %
Internet penetration
95.0 %

Retail crime rate
Low Level
Security measures
CCTV and guards Features

Promotional events
Seasonal sales and pop-ups Events
Loyalty program penetration
30.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
2.0 %
New tenant pipeline
Ongoing Status
Mall expansion plans
None announced Plans
City Snapshot
Poznań

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