Kumsmall Factory, Kayseri — Stores, Map & Hours

NEW

Brand Fit Snapshot

Best for:

National ChainsHome & LifestyleMid-Market FashionFamily EntertainmentSpecialty Retail

Not ideal if:

Budget Brands

Similar properties you might like:

özdilek Park Kayseri Forum Kayseri Kayseri Park

Want to know if your brand fits?
Quick assessment - takes 30 seconds

Check Your Fit

KUMSmall Factory, located in Kocasinan district on the northern ring road of Kayseri, Turkey, is recognized as the largest mixed-use shopping center in Europe and Turkey, spanning approximately 300,000 square meters of indoor space. Opened on October 29, 2020, it features over 600 stores focused on furniture, textiles, fashion brands, and home decor, alongside entertainment options, fast food outlets, restaurants, and playgrounds.

The tenant mix emphasizes industrial strengths of Kayseri, a major furniture production hub, with more than 3,500 manufacturers participating in annual furniture fairs hosted on-site.

Accessibility is enhanced by proximity to Kayseri City Hospital, intercity bus terminal, and Erkilet Airport, with ongoing developments including a tram line and high-speed rail station nearby, expected to boost regional draw.

Market position is strong in the Central Anatolia region, serving a population of about 1.4 million in Kayseri and surrounding provinces, where the local economy thrives on manufacturing and exports. Occupancy appears high given its newness and size, though specific rates are not publicly detailed; general Turkish mall occupancy hovers around 85-95% post-pandemic.

Rent levels in similar Kayseri properties range from 15-40 USD per square meter monthly, influenced by location and tenant type.

Leasing advantages include large parking for thousands of vehicles, potential for high footfall from fair events drawing wholesalers and retailers, and a diverse mix reducing category saturation risks. However, challenges involve competition from established malls like Forum Kayseri and potential infrastructure delays in transport links.

Demographic profile targets middle-income families and professionals in manufacturing sectors, with average household income around 800-1,200 USD monthly.

Operational quality benefits from modern design, awarded in International Property Awards 2017-2018 for retail architecture.

Overall, it offers robust expansion potential for retailers in furniture and lifestyle categories amid regional growth.

For Retailers

Interested in this property?

Choose how you'd like to proceed

See if you're a fitQuick assessment of brand-property match

Submit Your BrandJoin the network and connect with property teams

Send an inquiryAsk about leasing, pop-ups, or partnerships

For Advertisers

Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Send an inquiryTell us about your campaign — placements, budget, timing

Hours of Operation

Hours

Checking...

Monday	10:00 AM — 10:00 PM
Tuesday	10:00 AM — 10:00 PM
Wednesday	10:00 AM — 10:00 PM
Thursday	10:00 AM — 10:00 PM
Friday	10:00 AM — 10:00 PM
Saturday	10:00 AM — 10:00 PM
Sunday	10:00 AM — 10:00 PM

Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Northern Ring Road, Mobilyacılar Sitesi, Kayseri, Türkiye

Insights

Demographics and Footfall

Kayseri, with a metro population exceeding 1.4 million, features a young demographic (median age 32) dominated by manufacturing workers in furniture and textiles, supporting KUMSmall Factorys focus. Footfall benefits from annual furniture fairs attracting over 100,000 visitors, plus daily shoppers from local and nearby provinces. Estimated annual footfall could reach 5-7 million, driven by events and proximity to transport hubs, though exact figures are unavailable. This profile suits mid-tier retailers targeting value-conscious consumers, but economic fluctuations in exports may impact spending patterns.

Accessibility and Infrastructure

Positioned on the northern ring road, the mall is 10-15 minutes from Kayseri Erkilet Airport and bus terminal, with easy highway access for regional visitors. Planned tram extension and high-speed rail station adjacent will improve public transport, potentially increasing footfall by 20-30% upon completion. Large parking accommodates thousands, mitigating access issues. Drawbacks include current reliance on private vehicles in a car-dependent area and potential delays in public projects, which could hinder peak-hour influx from surrounding industrial zones.

Competition and Market Risks

KUMSmall faces competition from Forum Kayseri (upscale, 250,000 sqm) and Kayseri Park (family-oriented), both with higher established footfall of 10+ million annually. Its niche in furniture differentiates it, but market saturation in textiles poses risks, with over 50% of stores in similar categories. Occupancy likely 90%+ due to novelty, but rents may pressure smaller tenants amid 5-7% annual inflation in Turkey. Regional economic reliance on exports introduces volatility; post-2023 earthquake recovery in Turkey adds reconstruction-driven spending but also supply chain disruptions for furniture tenants.