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Brand Fit Snapshot

Best for:

Hypermarket TrafficNational ChainsDaily Essentials & GroceryMid-Market FashionSpecialty Retail

Not ideal if:

Ultra-Luxury Positioning
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King Cross Praga is a neighborhood shopping center in Praga Południe district, Warsaw, Poland, opened in 1996 and expanded in 1999-2000. Gross leasable area measures 7,100 sqm, hosting over 70 stores anchored by a hypermarket, with tenants including Reserved, Nike, Sephora, and convenience outlets.

Tenant mix focuses on fashion, cosmetics, daily necessities, and seasonal pop-ups like food markets and fairs. Positioned at a major transport junction, it offers strong accessibility via trams, buses, and roads to eastern Poland, drawing from a dense local residential area within walking distance. Reported metrics include 1,026 parking spaces, monthly sales of 24.5 million PLN, and footfall supporting consistent traffic.

High occupancy aligns with Warsaw retail market trends, where vacancy remains low at under 5%. For leasing, advantages encompass loyal local patronage, omnichannel integrations such as IKEA collection points, and competitive rents in secondary locations estimated at 70-100 EUR/sqm/year. Drawbacks involve aging infrastructure from its 1990s build, potentially requiring maintenance, and competition from modern central malls.

The property suits value-oriented retailers targeting middle to lower-middle income demographics in a saturated eastern Warsaw market, where footfall benefits from proximity to 200,000+ residents but faces e-commerce pressures in fashion segments.

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Hours of Operation

Hours

Checking...
Monday09:00 AM — 09:00 PM
Tuesday09:00 AM — 09:00 PM
Wednesday09:00 AM — 09:00 PM
Thursday09:00 AM — 09:00 PM
Friday09:00 AM — 09:00 PM
Saturday09:00 AM — 09:00 PM
Sunday10:00 AM — 08:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Jubilerska 1/3, Warszawa, Poland

Insights

Demographic Profile

Praga Południe district encompasses over 180,000 residents in a densely populated urban area east of the Vistula River. The demographic mix includes working-class families, young professionals, and retirees, with average household incomes below Warsaw overall at around 5,000 PLN monthly. This supports strong demand for affordable groceries, fashion, and services, driving regular visits for necessities. High population density within 2 km radius, exceeding 100,000 people, ensures reliable footfall, though lower spending power limits luxury category potential compared to central districts.

Competition and Market Factors

King Cross Praga competes with nearby venues like Galeria Wileńska and larger regional centers such as Arkadia or Złote Tarasy. As a convenience-oriented property, it holds ground in everyday retail but loses higher-end traffic to modern, experiential malls. Warsaw retail market shows saturation in the east, with 10+ centers within 10 km, yet low vacancy (3-5%) indicates stable demand. Pass-by traffic from transport routes provides an advantage, but economic slowdowns and online retail growth pose risks to non-essential categories, potentially pressuring occupancy in fashion tenants.

Accessibility and Operational Quality

Excellent public transport links, including multiple tram and bus lines, connect the center to Warsaw core in 20-30 minutes, enhancing commuter draw. 1,026 parking spaces accommodate car users from surrounding suburbs. Operational quality is solid with high occupancy over 95%, but as a 1990s build, infrastructure may show wear, necessitating periodic upgrades. Rent levels in similar secondary malls range 70-100 EUR/sqm/year, with turnover components tying to sales performance. Challenges include potential access disruptions from urban development in Praga area, though overall metrics like 24.5 million PLN monthly sales reflect effective management and local appeal.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
24,200
Year Built
1996
Parking Spaces
1026
Average Monthly Footfall
325,000
Owner
Atrium Poland
Anchor Tenants
Hypermarket, Fashion stores

Detailed Market Analytics

Primary Catchment Area
5 km radius
Secondary Catchment Area
10 km radius
Catchment area population
200,000 People
Population growth rate
1.5 %
Median age
42 Years
Household size
2.4 Persons
Education level (tertiary)
35.0 %

Median household income
77,300 PLN per year
Unemployment rate
3.2 %
Cost of living index
85 Index (Warsaw=100)

Retail spending per capita
18,775 PLN per year
Spending on apparel
2,500 PLN per year
Spending on groceries
6,000 PLN per year
Spending on electronics
1,200 PLN per year

Annual foot traffic
3,900,000 Visitors
Dwell time
60 Minutes
Conversion rate
25.0 %
Sales per square meter
3,450 PLN

Number of retail stores
50 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
3 Malls per 100,000 people
Tenant diversity
High Qualitative
Unique Concepts
Seasonal pop-ups and markets Description

Gross Leasable Area
24,200 sqm
Number of Levels
2 Levels
Average rent per square meter
500 PLN per month
Vacancy rate
3.0 %
Lease term flexibility
Medium Qualitative
Available retail space
200 sq.m

Proximity to main roads
High Qualitative
Public transport access
Good Qualitative
Parking spaces
1,026 Spaces
Pedestrian traffic
High Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
40.0 %
Internet penetration
90.0 %

Retail crime rate
Low Qualitative
Security measures
CCTV and guards Description

Promotional events
Multiple per year Events
Loyalty program penetration
20.0 %
Digital signage presence
Yes Boolean

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing Status
Mall expansion plans
nan Status
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Warszawa

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