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Outlet & Off-PriceNational ChainsFast FashionValue & Discount RetailTourist & Duty-Free

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Ultra-Luxury Positioning
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Deepo Outlet Center, located in Kepez district of Antalya, Turkey, opposite the airport, spans 18,000 square meters of gross leasable area and hosts approximately 276 retail units, including 90 national and international outlet brands focused on discounted apparel, footwear, and accessories. As the largest outlet center in the Mediterranean region, it attracts a mix of local residents and tourists, benefiting from Antalayas 2.7 million population and 15 million annual visitors.

The tenant mix emphasizes value-oriented fashion from brands like Nike, Adidas, and local labels, complemented by food options such as Starbucks, Burger King, and local eateries, plus entertainment including a 5-screen cinema and a 3,000 square meter go-kart track.

Accessibility is strong via private vehicles, taxis, and free shuttles, with 500 parking spaces available.

Market position is solid in the value retail segment, supported by Antalayas tourism-driven economy, where retail sales per capita reach 3,200 USD.

Leasing advantages include lower rent structures typical for outlets, estimated at 10-15 USD per square meter monthly, and high visibility to airport traffic. However, performance can fluctuate with seasonal tourism peaks in summer, and the adjacent Mall of Antalya introduces direct competition in full-price retail.

Overall, it offers practical opportunities for budget-conscious retailers seeking exposure to a diverse demographic blend of middle-income locals (median household income 12,500 USD) and international shoppers, though operational challenges may arise from infrastructure wear near the busy airport area and market saturation in discount categories.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:30 PM
Saturday10:00 AM — 10:30 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

No:309 Serik Caddesi, Antalya, Türkiye

Insights

Demographics and Footfall

Antalya demographics feature a median age of 35.2 years, household size of 3.2, and 42% tertiary education rate, with dominant industries in tourism and retail supporting a 68% employment rate. Deepo benefits from the citys 50 million annual retail visits, including 15 million tourists spending around 1,500 USD each, driving footfall estimated at 4-6 million annually for the center due to airport proximity. Local spending patterns allocate 15% to apparel, aligning with the outlets value focus, but seasonal variations pose risks as winter footfall drops 30-40% without tourist influx, potentially impacting consistent performance for non-essential retail tenants.

Occupancy and Rent Levels

Occupancy at Deepo Outlet Center hovers above 90%, reflecting steady demand in Antalayas value retail market with 95% rates in similar properties per regional reports. Rent levels for outlet spaces range from 10-15 USD per square meter monthly, lower than premium malls 200-300 TRY equivalent, offering cost-effective entry for emerging brands. This structure supports sales potential in a market with 4% projected retail growth, but tenants should note that average sales per square meter may lag behind full-price centers at around 5,000-7,000 USD annually due to discount pricing, necessitating high volume strategies.

Competition and Accessibility Risks

Deepo faces competition from adjacent Mall of Antalya (50,000 sqm, full-price focus) and city centers like Terra City, contributing to moderate market saturation in retail with 0.19 sqm per capita space. While airport location enhances accessibility with good road links and public transport coverage at 75-80%, traffic congestion during peak tourist seasons can hinder access, increasing commute times to 30+ minutes. Weaknesses include limited luxury appeal and potential aging infrastructure near high-traffic airport, raising maintenance risks; retailers in saturated categories like sportswear may encounter pricing pressures from online e-commerce penetration at 18.6%.

Building Details

Property Type
Outlet
Gross Leasable Area
18,069
Year Built
2004
Parking Spaces
1500
Average Monthly Footfall
250,000
Owner
Torunlar GYO
Anchor Tenants
H & M, LC Waikiki, DeFacto

Detailed Market Analytics

Primary Catchment Area
10 km radius
Secondary Catchment Area
50 km radius
Catchment area population
800,000 People
Population growth rate
1.5 %
Median age
32 Years
Household size
3.4 Persons
Education level (tertiary)
28.0 %

Median household income
36,000 TRY annually
Unemployment rate
8.5 %
Cost of living index
110 Index (100=average)

Retail spending per capita
50,000 TRY annually
Spending on apparel
10,000 TRY annually
Spending on groceries
20,000 TRY annually
Spending on electronics
5,000 TRY annually

Annual foot traffic
3,000,000 Visitors
Dwell time
120 Minutes
Conversion rate
20.0 %
Sales per square meter
5,000 TRY annually

Number of retail stores
90 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
Outlet discounts Concepts

Gross Leasable Area
18,069 sqm
Number of Levels
1 Levels
Average rent per square meter
1,800 TRY annually
Vacancy rate
5.0 %
Lease term flexibility
Standard 3-5 years Years
Available retail space
500 SQM

Proximity to main roads
High Proximity
Public transport access
Good Access
Parking spaces
1,500 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
30.0 %
Internet penetration
85.0 %

Retail crime rate
1.0 %
Security measures
CCTV and guards Measures

Promotional events
Multiple annually Events
Loyalty program penetration
40.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
nan Plans
City Snapshot
Antalya

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