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Brand Fit Snapshot

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Fast FashionNational ChainsCinema & LeisureMixed-Use & Office TrafficDaily Essentials & Grocery

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Ultra-Luxury Positioning

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Axis Istanbul, situated in the Edirnekapı area of Eyüpsultan district on Istanbuls European side, spans about 125,000 square meters as a mixed-use complex developed by Sur Yapı. It integrates a shopping mall with offices, cinemas, a sports center, playgrounds, and varied dining outlets, catering to local residents needs for convenience and leisure. The property positions itself as a community hub near the historic Golden Horn, targeting middle-income families and commuters.

Strong accessibility stems from its location next to Bayrampaşa Metro Station on the M1 line, supporting public transit use amid Istanbuls congestion challenges.

Tenant mix comprises over 100 stores, emphasizing outlet fashion, daily essentials, food courts, and entertainment anchors to encourage longer visits.

Occupancy rates stand at approximately 55%, influenced by Turkeys economic volatility, high inflation, and e-commerce growth, which pressure non-essential retail. Estimated annual footfall reaches 4-6 million visitors, driven by local demographics but tempered by competition from larger malls like Cevahir and nearby outlets.

Rent levels range from 15-30 USD per square meter monthly, providing entry points for retailers in a secondary market, though escalations linked to currency fluctuations present risks.

Leasing advantages include flexible terms and mixed-use synergies boosting cross-traffic, while drawbacks involve potential infrastructure maintenance and category weaknesses in apparel amid market saturation.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Osman Gazi Cad. No:2, İstanbul, Türkiye

Insights

Demographics and Footfall

Eyüpsultan districts demographics feature middle to lower-middle income households, with a focus on families and young professionals in a densely populated urban-suburban setting. Proximity to residential areas supports consistent local traffic for everyday shopping. Annual footfall estimates 4-6 million, benefiting from metro commuters, yet overall visitor numbers lag behind prime malls due to economic pressures reducing discretionary spending and competition diverting regional shoppers, resulting in moderate conversion rates around 20%.

Accessibility and Competition

Direct adjacency to M1 metro line offers superior public transport access, with over 1,000 parking spaces addressing car dependency in traffic-heavy Istanbul. However, chronic congestion on surrounding roads like Osman Gazi Cad. can delay arrivals, impacting peak-hour visits. Competes with nearby 212 Outlet Center and larger venues like Forum Istanbul, in a market with over 400 malls leading to saturation; this fragments footfall and pressures occupancy, though niche outlet positioning aids differentiation for value-oriented tenants.

Tenant Mix and Operational Quality

Tenant composition includes outlet brands, supermarkets, electronics, and a robust food court with international cuisine, complemented by entertainment like cinemas to extend dwell times to 60-90 minutes. Occupancy at 55% signals opportunities for new entrants, but half-empty corridors highlight underperformance in fashion categories. Lease terms typically span 3-5 years with base rents of 15-25 USD per sqm, subject to annual escalations tied to inflation; operational challenges include aging fixtures in a post-2015 build and high utility costs in Turkeys energy market, necessitating careful due diligence on maintenance clauses.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
60,000
Year Built
2016
Parking Spaces
1000
Average Monthly Footfall
583,333
Owner
Sur Yapı, Hayat Holding
Anchor Tenants
H&M, C&A, Migros, Cinema

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
10 km
Catchment area population
2,500,000 People
Population growth rate
1.3 %
Median age
34.4 Years
Household size
3.3 Persons
Education level (tertiary)
25.0 %

Median household income
25,000 TRY per month
Unemployment rate
8.5 %
Cost of living index
45 Index (NY=100)

Retail spending per capita
4,500 USD per year
Spending on apparel
215 USD per capita
Spending on groceries
1,200 USD per capita
Spending on electronics
190 USD per capita

Annual foot traffic
7,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
8,000 TRY per year

Number of retail stores
150 Stores
Anchor tenant presence
Yes
Competitor density (same category)
High
Tenant diversity
Medium
Unique Concepts
Mixed-use with offices

Gross Leasable Area
60,000 sqm
Number of Levels
4 Levels
Average rent per square meter
2,500 TRY per month
Vacancy rate
10.0 %
Lease term flexibility
Medium
Available retail space
5,000 sqm

Proximity to main roads
High
Public transport access
Excellent
Parking spaces
1,000 Spaces
Pedestrian traffic
Medium

E-commerce competition
High
Click-and-collect adoption
50.0 %
Internet penetration
83.0 %

Retail crime rate
Low
Security measures
Comprehensive

Promotional events
Frequent
Loyalty program penetration
40.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing
Mall expansion plans
Potential
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