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Santa Elena Insightsas of Oct 2026
Population size
40 K People
Age distribution
30% under 15
65% 15-64
5% over 65 %
65% 15-64
5% over 65 %
Household size
4.5 People
Median household income
2,500 USD/year
Dominant industries
Tourism, agriculture, oil extraction nan
Cost of living index
70 index (Guatemala City=100)
Retail sales per capita
400 USD/year
Disposable income
1,200 USD/year
Existing retail mix
Local shops, small supermarkets, tourism souvenirs nan
Number of competitors
20 stores
Market saturation
Low nan
Presence of anchor tenants
None major, Walmart in nearby Flores nan
Foot traffic from nearby businesses
Moderate from Flores tourism nan
Rent costs
300 USD/month
Property values
50,000 USD
Zoning laws
Mixed use allowed in urban zones nan
Business permits
Standard national process, 1-2 months nan
Availability of retail space
Moderate, 10,000 sq m available sq m
Proximity to major roads
Direct access to CA-13 highway nan
Public transportation access
Buses to Flores and Guatemala City nan
Parking availability
Ample free parking in town center nan
Pedestrian traffic
High in market areas nan
Vehicle traffic
Low to moderate vehicles/day
Public transport accessibility
Good via buses and shuttles nan
Commute times
10-15 min to Flores minutes
Work patterns
Mixed, many in tourism/agriculture nan
Shopping preferences
Local markets and practical buys nan
Brand affinity
Local and basic international brands nan
Consumer loyalty
High to familiar local vendors nan
Entertainment and leisure trends
Eco-tourism, outdoor activities nan
Crime statistics
20 homicides/100k
Shoplifting rates
Low incidents/year
Public safety measures
Local police patrols nan
Tourist spending
500 USD/visitor
Tourist footfall
200,000 visitors/year
Major local events
Tikal festivals, cultural fairs nan
Seasonal attractions
Dry season peak Nov-Apr nan
Total retail space
15,000 sq m
Retail space per capita
375 SQ M
Sustainable retail demand
Moderate nan
Major upcoming retail projects
Plaza Flores expansion nan
Luxury retail performance
Low nan
Top mall shopping preferences
Flores Plaza for variety nan
Key drivers for mall visits
Convenience, variety nan
Number of existing malls
1 nearby (Plaza Flores) nan
Total retail footfall
500,000 visits
Retail market gaps
Modern grocery, apparel chains nan
Trade area population
100,000 people
Retail potential in catchment area
High due to tourism nan
Preferred mall layouts
Open-air with green spaces nan
Public transport access
Buses from Flores airport nan
Walkability score
70 score/100
Road infrastructure & car access
Good via CA-13 nan
Parking capacity in comparable malls
200 spaces
Surrounding land use & future developments
Mixed residential/commercial, tourism eco-projects nan
Retail Destinations in Santa Elena
Browse 1 retail destination in Santa Elena, Guatemala. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
Santa Elena at a Glance
- Total Properties1
- CountryGuatemala
