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San Marcos Insightsas of Oct 2026
Population size
60 K People
Population growth
1.5%
Age distribution
0-14: 30%
15-24: 20%
25-44: 30%
45-64: 15%
65+: 5% percent
15-24: 20%
25-44: 30%
45-64: 15%
65+: 5% percent
Household size
5 People
Household composition
Nuclear families with children predominant
20% extended families
20% extended families
Education level
Primary: 70%
Secondary: 30%
Higher: 10% percent
Secondary: 30%
Higher: 10% percent
Median household income
20,000 GTQ/year
Employment rate
60 %
Job growth
2 %
Dominant industries
Agriculture, retail trade, services
Cost of living index
80 index
Retail sales per capita
5,000 GTQ/year
Disposable income
15,000 GTQ/year
Spending behavior by category - apparel, dining, electronics
Apparel: 20%, Dining: 15%, Electronics: 10% percent
Existing retail mix
Local markets, small supermarkets, clothing shops, food vendors
Number of competitors
20 stores
Market saturation
Low
Presence of anchor tenants
Local supermarkets and chain stores like Paiz
Foot traffic from nearby businesses
Moderate, 1,000 daily visitors/day
Rent costs
50 GTQ/sqm/month
Property values
1,000,000 GTQ/unit
Zoning laws
Municipal zoning for commercial in downtown areas
Business permits
Obtainable via municipal office, 30 days processing
Availability of retail space
5,000 sqm
Proximity to major roads
Direct access to CA-1 Pan-American Highway
Public transportation access
Local bus services connecting to Quetzaltenango
Parking availability
500 spaces
Pedestrian traffic
2,000,000 people/hour
Vehicle traffic
5,000 vehicles/day
Public transport accessibility
Good, frequent bus routes
Commute times
20 minutes
Work patterns
Standard 8-hour days, agriculture influences seasonal shifts
Shopping preferences
Preference for local markets and affordable goods
Brand affinity
Strong for local and basic international brands
Consumer loyalty
High to neighborhood stores
Entertainment and leisure trends
Local festivals, family outings, outdoor activities
Crime statistics
Moderate, 150 incidents per 100,000 people incidents/100,000
Shoplifting rates
Low, 5 incidents/1,000 stores/year
Public safety measures
Police patrols and community watch programs
Tourist spending
100 GTQ/visitor
Tourist footfall
10,000 visitors/year
Major local events
Fiestas de San Marcos in April
Seasonal attractions
Coffee harvest season October-December
E-commerce penetration
10 %
Click-and-collect adoption
5 %
Local preference for in-store shopping
80 %
Total retail space
10,000 sqm
Retail space per capita
0.17 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
30 %
Sustainable retail demand
Growing steadily
Major upcoming retail projects
Small supermarket expansions planned
Grocery market share distribution - Top 3 retailers & market share
Local markets: 40%, Paiz: 30%, Walmart: 20% percent
Consumer spending patterns
Focus on essentials, 60% on food and housing
Grocery expenditure trends
Increasing 3% annually percent
Luxury retail performance
Minimal, under 5% of retail sales
Top mall shopping preferences
Local commercial centers for daily needs
Shopping trips to other cities - % of residents
20 percent
Key drivers for mall visits
Convenience and variety
Preferred brand categories - Luxury fashion, Value fashion, etc.
Value fashion: 60%, Basic apparel: 30%, Luxury: 5% percent
Number of existing malls
1 malls
Total retail footfall - annual visits across malls
500,000 sqm
Retail market gaps
Modern electronics and specialty stores
Trade area population
100,000 people
Retail potential in catchment area
Medium
Projected retail growth rate
3 %
Preferred mall layouts
Open-air strip malls
Public transport access
High, multiple bus lines
Walkability score
70 out of 100
Road infrastructure & car access
Adequate paved roads, good car access
Parking capacity in comparable malls
200 spaces
Surrounding land use & future developments
Residential and agricultural, planned urban expansion
Retail Destinations in San Marcos
Browse 4 retail destinations in San Marcos, Guatemala. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
San Marcos at a Glance
- Total Properties4
- CountryGuatemala
