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Guayama Insightsas of Oct 2026
Population size
34 K People
Population growth
-1.5%
Age distribution
Under 18: 15.7%
18-64: 62.4%
65+: 21.9%
18-64: 62.4%
65+: 21.9%
Household size
2.12 People
Household composition
68% family households
32% non-family percent
32% non-family percent
Education level
High school or higher: 81.1%
Bachelor's or higher: 25.2% percent
Bachelor's or higher: 25.2% percent
Median household income
20,402 USD
Employment rate
37.7 %
Job growth
-1.9 %
Dominant industries
Manufacturing, health care, retail trade
Cost of living index
88
Retail sales per capita
6,725 USD
Disposable income
10,000 USD
Spending behavior by category - apparel, dining, electronics
Apparel: 4%, Dining: 7%, Electronics: 3% percent
Existing retail mix
Grocery, general merchandise, apparel, food services
Number of competitors
45 businesses
Market saturation
Low
Presence of anchor tenants
Local chains like Pueblo Supermarkets
Foot traffic from nearby businesses
Moderate
Rent costs
10 USD/sqm/month
Property values
800 USD/sqm
Zoning laws
Commercial zones in town center, industrial in outskirts
Business permits
30 days
Availability of retail space
4,000 sqm
Proximity to major roads
Direct access to PR-3 highway
Public transportation access
Limited bus routes
Parking availability
High
Pedestrian traffic
Low to moderate
Vehicle traffic
Moderate
Public transport accessibility
Low
Commute times
25.7 minutes
Work patterns
Primarily local jobs, some commuting to Ponce
Shopping preferences
Value-oriented, local stores preferred
Brand affinity
Strong for local and affordable national brands
Consumer loyalty
High to neighborhood retailers
Entertainment and leisure trends
Local festivals, beach outings, family gatherings
Crime statistics
250 per 1,000 people
Shoplifting rates
Low
Public safety measures
Local police patrols, community watch
Tourist spending
3,000,000 USD/year
Tourist footfall
40,000 visitors/year
Major local events
Guayama Carnival, Fiestas Patronales
Seasonal attractions
Beaches in summer, historical sites year-round
E-commerce penetration
25 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
75 %
Total retail space
40,000 sqm
Retail space per capita
1.2 sqm/person
Projected growth in retail space
0.5 %
Retail leakage rate
35 %
Sustainable retail demand
Stable
Major upcoming retail projects
Minor expansions to existing stores
Grocery market share distribution - Top 3 retailers & market share
Pueblo: 45%, Econo: 30%, Local independents: 20% percent
Consumer spending patterns
Essentials dominate 70% of spending percent
Grocery expenditure trends
2 percent/year
Luxury retail performance
Low
Top mall shopping preferences
Travel to Plaza del Caribe in Ponce
Shopping trips to other cities - % of residents
45 percent
Key drivers for mall visits
Discounts, product variety, entertainment
Preferred brand categories - Luxury fashion, Value fashion, etc.
Value fashion: 80%, Luxury fashion: 5%, Electronics: 10%, Home goods: 5% percent
Number of existing malls
0
Total retail footfall - annual visits across malls
0 SQM
Retail market gaps
Entertainment, specialty retail, modern formats
Trade area population
45,000 people
Retail potential in catchment area
Medium
Projected retail growth rate
1 %
Preferred mall layouts
Open-air strip centers
Public transport access
Limited
Walkability score
45
Road infrastructure & car access
Good
Parking capacity in comparable malls
800 spaces
Surrounding land use & future developments
Residential and agricultural, planned industrial expansion
Retail Destinations in Guayama
Browse 1 retail destination in Guayama, Puerto Rico. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
Guayama at a Glance
- Total Properties1
- CountryPuerto Rico
