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El Progreso Insightsas of Oct 2026
Population size
26 K People
Population growth
1.5%
Age distribution
0-14: 32%
15-64: 62%
65+: 6% percent
15-64: 62%
65+: 6% percent
Household size
4.5 People
Household composition
Nuclear families with children, some extended families
Education level
Primary: 80%
Secondary: 40%
Tertiary: 10% percent
Secondary: 40%
Tertiary: 10% percent
Median household income
5,000 GTQ/month
Employment rate
60 %
Job growth
1.2 %
Dominant industries
Agriculture, livestock, small retail
Cost of living index
85 index (Guatemala City=100)
Retail sales per capita
1,200 GTQ/year
Disposable income
3,500 GTQ/month
Spending behavior by category - apparel, dining, electronics
Apparel: 20%, Dining: 15%, Electronics: 10% percent
Existing retail mix
Local markets, small supermarkets, clothing and grocery shops
Number of competitors
15 outlets
Market saturation
Low
Foot traffic from nearby businesses
Moderate daily visitors
Rent costs
50 GTQ/sqm/month
Property values
200,000 GTQ
Zoning laws
Mixed-use in central areas, agricultural peripheral
Business permits
30 days
Availability of retail space
5,000 sqm
Proximity to major roads
Direct access to CA-1
Public transportation access
Regular bus services
Parking availability
Ample spaces
Pedestrian traffic
High on market days
Vehicle traffic
Low to moderate
Public transport accessibility
Good
Commute times
15 minutes
Work patterns
Daily local agriculture and trade
Shopping preferences
Value-oriented, local markets
Brand affinity
Local and basic brands
Consumer loyalty
High to local vendors
Entertainment and leisure trends
Local festivals, family events
Crime statistics
10 homicides per 100,000
Shoplifting rates
Low
Public safety measures
Local police patrols
Tourist spending
100,000 GTQ/year
Tourist footfall
500 visitors/year
Major local events
Patron saint festival
Seasonal attractions
Harvest festivals
E-commerce penetration
5 %
Click-and-collect adoption
Negligible
Local preference for in-store shopping
95 %
Total retail space
10,000 sqm
Retail space per capita
0.38 sqm/person
Projected growth in retail space
2 %
Retail leakage rate
30 %
Sustainable retail demand
Stable
Major upcoming retail projects
Small supermarket expansions
Grocery market share distribution - Top 3 retailers & market share
Local markets: 60%, Small supermarkets: 30%, Independent stores: 10% percent
Consumer spending patterns
Focus on essentials, occasional discretionary
Grocery expenditure trends
3 percent/year
Luxury retail performance
Minimal
Top mall shopping preferences
N/A, prefer local or Jutiapa
Shopping trips to other cities - % of residents
20 percent
Key drivers for mall visits
Variety and sales
Preferred brand categories - Luxury fashion, Value fashion, etc.
Value fashion, basic groceries, household goods
Number of existing malls
0 malls
Retail market gaps
Modern supermarkets, branded retail
Trade area population
50,000 people
Retail potential in catchment area
Medium
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air community style
Public transport access
Good, frequent buses
Walkability score
8 out of 10
Road infrastructure & car access
Paved local roads, highway access
Parking capacity in comparable malls
N/A, ample street parking
Surrounding land use & future developments
Agricultural with commercial expansion
Retail Destinations in El Progreso
Browse 2 retail destinations in El Progreso, Guatemala. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
El Progreso at a Glance
- Total Properties2
- CountryGuatemala
