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Besançon Insightsas of Nov 2026
Population size
120 K People
Population growth
0.3%
Age distribution
0-14: 17%
15-24: 14%
25-44: 27%
45-64: 25%
65+: 17% percent
15-24: 14%
25-44: 27%
45-64: 25%
65+: 17% percent
Household size
2.2 People
Household composition
Single: 38%
Couple no children: 32%
With children: 25%
Other: 5% percent
Couple no children: 32%
With children: 25%
Other: 5% percent
Education level
Higher education: 32% percent
Median household income
28,500 EUR/year
Employment rate
92 %
Job growth
1.2 %
Dominant industries
Healthcare, Education, Manufacturing, Tourism industries
Cost of living index
92 index
Retail sales per capita
4,800 EUR/year
Disposable income
22,000 EUR/year
Spending behavior by category - apparel, dining, electronics
Apparel: 18%, Dining: 25%, Electronics: 12% percent
Existing retail mix
Mix of independent shops, supermarkets, fashion outlets, and services mix
Number of competitors
850 retail outlets
Market saturation
65 percent
Presence of anchor tenants
Carrefour, Leclerc, local department stores tenants
Foot traffic from nearby businesses
Moderate level
Rent costs
28 EUR/sqm/month
Property values
4,200 EUR/sqm
Zoning laws
Mixed commercial-residential zones permitted laws
Business permits
Standard municipal process process
Availability of retail space
Moderate availability
Proximity to major roads
High access
Public transportation access
Good access
Parking availability
Adequate in central areas availability
Pedestrian traffic
High in city center level
Vehicle traffic
Moderate level
Public transport accessibility
High score
Commute times
22 minutes
Work patterns
Standard 9-5 dominant patterns
Shopping preferences
Value for money, local products preferences
Brand affinity
Moderate for national brands affinity
Consumer loyalty
High for local stores loyalty
Entertainment and leisure trends
Outdoor activities, cultural events trends
Crime statistics
Low overall level
Shoplifting rates
Below national average rate
Public safety measures
CCTV and police patrols measures
Tourist spending
85 EUR/visitor
Tourist footfall
450,000 visitors/year
Major local events
Besançon International Music Festival events
Seasonal attractions
Summer festivals, winter markets attractions
E-commerce penetration
28 %
Click-and-collect adoption
22 %
Local preference for in-store shopping
72 %
Total retail space
185,000 sqm
Retail space per capita
1.6 sqm/person
Projected growth in retail space
1.5 %
Retail leakage rate
18 %
Sustainable retail demand
Moderate growth expected demand
Major upcoming retail projects
City center redevelopment projects
Grocery market share distribution - Top 3 retailers & market share
Leclerc: 32%, Carrefour: 28%, Intermarché: 18% percent
Consumer spending patterns
Essential goods dominant patterns
Grocery expenditure trends
Stable with slight increase trends
Luxury retail performance
Limited presence performance
Top mall shopping preferences
Convenience and value preferences
Shopping trips to other cities - % of residents
15 percent
Key drivers for mall visits
Price, variety, parking drivers
Preferred brand categories - Luxury fashion, Value fashion, etc.
Value fashion, Casual wear categories
Number of existing malls
3 malls
Total retail footfall - annual visits across malls
8,500,000 sqm
Retail market gaps
Limited luxury and experiential retail gaps
Trade area population
250,000 people
Retail potential in catchment area
Moderate to high potential
Projected retail growth rate
1.8 %
Preferred mall layouts
Open air and mixed use layouts
Public transport access
High access
Walkability score
78 score
Road infrastructure & car access
Good access
Parking capacity in comparable malls
2,200 spaces
Surrounding land use & future developments
Mixed residential and commercial with planned expansions use
Retail Destinations in Besançon
Browse 1 retail destination in Besançon, France. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
Besançon at a Glance
- Total Properties1
- CountryFrance