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Barberena Insightsas of Oct 2026
Population size
65 K People
Age distribution
35% under 15
60% 15-64
5% over 65 %
60% 15-64
5% over 65 %
Household size
4.5 People
Median household income
24,000 GTQ
Dominant industries
Agriculture (sugarcane), manufacturing nan
Cost of living index
85 index (100=Guatemala City)
Retail sales per capita
1,200 USD
Disposable income
18,000 GTQ
Spending behavior by category - apparel
200 USD
Spending behavior by category - dining
300 USD
Spending behavior by category - electronics
150 USD
Existing retail mix
Local vendors, small supermarkets, Centro Comercial Barberena nan
Number of competitors
15 stores
Market saturation
Medium nan
Presence of anchor tenants
Yes, Walmart or similar in nearby nan
Foot traffic from nearby businesses
High from agriculture workers nan
Rent costs
3,500 GTQ per month
Property values
500,000 GTQ
Zoning laws
Mixed-use allowed in commercial zones nan
Business permits
Standard municipal approval nan
Availability of retail space
Moderate, 8,000 sqm in main mall sqm
Proximity to major roads
Direct access to CA-1 highway nan
Public transportation access
Bus lines from Guatemala City nan
Parking availability
Ample in malls, 200 spaces spaces
Pedestrian traffic
Medium, 5,000 daily people
Vehicle traffic
High on CA-1, 10,000 vehicles daily vehicles
Public transport accessibility
Good via buses to capital nan
Commute times
45 minutes to Guatemala City minutes
Work patterns
Commuter to capital, local agriculture nan
Shopping preferences
Local markets and small stores nan
Brand affinity
National brands like Gallo, local goods nan
Consumer loyalty
High to family-owned shops nan
Entertainment and leisure trends
Local festivals, Laguna del Pino visits nan
Crime statistics
25 homicides per 100,000 rate
Public safety measures
Local police patrols nan
Tourist spending
50 USD per visitor
Tourist footfall
5,000 visitors annually
Major local events
Santa Rosa fairs nan
Seasonal attractions
Dry season Nov-Apr for outdoor nan
Total retail space
10,000 sqm
Retail space per capita
0.15 sqm per person
Sustainable retail demand
Medium nan
Major upcoming retail projects
Expansion of Plaza Barberena nan
Consumer spending patterns
Weekly grocery trips nan
Grocery expenditure trends
500 USD annually per capita
Luxury retail performance
Low nan
Top mall shopping preferences
Plaza Barberena nan
Key drivers for mall visits
Convenience, family outings nan
Number of existing malls
2 malls
Total retail footfall
500,000 visits
Retail market gaps
Electronics, luxury goods nan
Trade area population
100,000 people
Retail potential in catchment area
High nan
Preferred mall layouts
Open-air with parking nan
Public transport access
Bus station central nan
Walkability score
60 score (100 max)
Road infrastructure & car access
Good via CA-1 bypass nan
Parking capacity in comparable malls
200 spaces
Surrounding land use & future developments
Agricultural, new residential nan
Retail Destinations in Barberena
Browse 1 retail destination in Barberena, Guatemala. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
Barberena at a Glance
- Total Properties1
- CountryGuatemala
