<turbo-stream action="replace" target="mall-map-wrapper"><template><div data-controller="map" data-lat="" data-lng="" data-map-catchment-data-value="{}" data-map-demographic-summary-value="{&quot;Mall Demographics&quot;:[{&quot;label&quot;:&quot;Primary Catchment Area&quot;,&quot;value&quot;:&quot;500,000 Square Kilometers&quot;,&quot;description&quot;:&quot;Estimated primary trade area within 5-km radius around central Guatemala City location&quot;},{&quot;label&quot;:&quot;Secondary Catchment Area&quot;,&quot;value&quot;:&quot;2,000,000 Square Kilometers&quot;,&quot;description&quot;:&quot;Estimated secondary trade area within 20-km radius including greater metro area&quot;},{&quot;label&quot;:&quot;Catchment area population&quot;,&quot;value&quot;:&quot;1,500,000 People&quot;,&quot;description&quot;:&quot;Total estimated population in combined catchment areas based on Guatemala City metro demographics&quot;},{&quot;label&quot;:&quot;Population growth rate&quot;,&quot;value&quot;:&quot;2.1&quot;,&quot;description&quot;:&quot;Annual population growth rate in Guatemala City metro area from recent census data&quot;},{&quot;label&quot;:&quot;Median age&quot;,&quot;value&quot;:&quot;28 Years&quot;,&quot;description&quot;:&quot;Median age of residents in urban Guatemala City catchment, higher than national average of 23.4 due to urbanization&quot;},{&quot;label&quot;:&quot;Household size&quot;,&quot;value&quot;:&quot;3.8 Persons&quot;,&quot;description&quot;:&quot;Average household size in Guatemala City households from national statistics&quot;},{&quot;label&quot;:&quot;Education level (tertiary)&quot;,&quot;value&quot;:&quot;18.0&quot;,&quot;description&quot;:&quot;Percentage of population with tertiary education in urban areas, estimated from World Bank data&quot;}],&quot;Economic Indicators&quot;:[{&quot;label&quot;:&quot;Median household income&quot;,&quot;value&quot;:&quot;4,800 USD&quot;,&quot;description&quot;:&quot;Annual median household income in Guatemala City, adjusted for urban middle-class demographics&quot;},{&quot;label&quot;:&quot;Unemployment rate&quot;,&quot;value&quot;:&quot;3.5&quot;,&quot;description&quot;:&quot;Current unemployment rate in Guatemala, from FocusEconomics 2025 reports&quot;},{&quot;label&quot;:&quot;Cost of living index&quot;,&quot;value&quot;:&quot;52 Index&quot;,&quot;description&quot;:&quot;Cost of living index for Guatemala City, where New York=100, based on Numbeo estimates&quot;}],&quot;Consumer Spending&quot;:[{&quot;label&quot;:&quot;Retail spending per capita&quot;,&quot;value&quot;:&quot;1,200 USD&quot;,&quot;description&quot;:&quot;Annual retail spending per capita in Guatemala, derived from total retail sales divided by population&quot;},{&quot;label&quot;:&quot;Spending on apparel&quot;,&quot;value&quot;:&quot;250 USD&quot;,&quot;description&quot;:&quot;Per capita annual spending on apparel in urban Guatemala, from Euromonitor trends&quot;},{&quot;label&quot;:&quot;Spending on groceries&quot;,&quot;value&quot;:&quot;450 USD&quot;,&quot;description&quot;:&quot;Per capita annual spending on groceries, major component of retail in Guatemala&quot;},{&quot;label&quot;:&quot;Spending on electronics&quot;,&quot;value&quot;:&quot;150 USD&quot;,&quot;description&quot;:&quot;Per capita annual spending on electronics, growing with urbanization&quot;}],&quot;Mall Traffic \u0026 Performance&quot;:[{&quot;label&quot;:&quot;Annual foot traffic&quot;,&quot;value&quot;:&quot;2,200,000 Visitors&quot;,&quot;description&quot;:&quot;Estimated annual visitors based on daily footfall of 6,000-8,000 similar to nearby malls like Plaza Majadas&quot;},{&quot;label&quot;:&quot;Dwell time&quot;,&quot;value&quot;:&quot;1.5 Hours&quot;,&quot;description&quot;:&quot;Average time visitors spend in the mall, standard for mid-sized urban centers&quot;},{&quot;label&quot;:&quot;Conversion rate&quot;,&quot;value&quot;:&quot;25.0&quot;,&quot;description&quot;:&quot;Percentage of visitors making a purchase, typical for Guatemala retail&quot;},{&quot;label&quot;:&quot;Sales per square meter&quot;,&quot;value&quot;:&quot;6,500 USD&quot;,&quot;description&quot;:&quot;Annual sales per square meter, estimated from regional mall performance data&quot;}],&quot;Competition \u0026 Tenant Mix&quot;:[{&quot;label&quot;:&quot;Number of retail stores&quot;,&quot;value&quot;:&quot;120 Stores&quot;,&quot;description&quot;:&quot;Total number of retail outlets, similar to Plaza Central&#39;s 120 stores&quot;},{&quot;label&quot;:&quot;Anchor tenant presence&quot;,&quot;value&quot;:&quot;Yes Boolean&quot;,&quot;description&quot;:&quot;Presence of major anchor tenants like supermarkets and department stores&quot;},{&quot;label&quot;:&quot;Competitor density (same category)&quot;,&quot;value&quot;:&quot;High Qualitative&quot;,&quot;description&quot;:&quot;High density of competing malls in Guatemala City, over 15 within 10 km&quot;},{&quot;label&quot;:&quot;Tenant diversity&quot;,&quot;value&quot;:&quot;Medium Qualitative&quot;,&quot;description&quot;:&quot;Mix of local and international brands, fashion, food, and services&quot;},{&quot;label&quot;:&quot;Unique Concepts&quot;,&quot;value&quot;:&quot;15.0&quot;,&quot;description&quot;:&quot;Percentage of space dedicated to unique local concepts like artisan shops&quot;}],&quot;Real Estate \u0026 Leasing&quot;:[{&quot;label&quot;:&quot;Gross Leasable Area&quot;,&quot;value&quot;:&quot;12,000 sqm&quot;,&quot;description&quot;:&quot;Total gross leasable area, benchmarked against similar malls like Plaza Central&quot;},{&quot;label&quot;:&quot;Number of Levels&quot;,&quot;value&quot;:&quot;2 Levels&quot;,&quot;description&quot;:&quot;Number of shopping levels in the mall structure&quot;},{&quot;label&quot;:&quot;Average rent per square meter&quot;,&quot;value&quot;:&quot;25 USD per Month&quot;,&quot;description&quot;:&quot;Average monthly rent per square meter in Guatemala City retail spaces&quot;},{&quot;label&quot;:&quot;Vacancy rate&quot;,&quot;value&quot;:&quot;8.0&quot;,&quot;description&quot;:&quot;Current vacancy rate, average for citywide retail at 5-12% in zones&quot;},{&quot;label&quot;:&quot;Lease term flexibility&quot;,&quot;value&quot;:&quot;Medium Qualitative&quot;,&quot;description&quot;:&quot;Standard lease terms with some negotiation for startups&quot;},{&quot;label&quot;:&quot;Available retail space&quot;,&quot;value&quot;:&quot;2,800 Square Meters&quot;,&quot;description&quot;:&quot;Estimated available space based on vacancy rate&quot;}],&quot;Accessibility \u0026 Infrastructure&quot;:[{&quot;label&quot;:&quot;Proximity to main roads&quot;,&quot;value&quot;:&quot;High Qualitative&quot;,&quot;description&quot;:&quot;Central location with direct access to major roads in Zone 1&quot;},{&quot;label&quot;:&quot;Public transport access&quot;,&quot;value&quot;:&quot;Excellent Qualitative&quot;,&quot;description&quot;:&quot;Strong access via buses and proximity to central transit hubs&quot;},{&quot;label&quot;:&quot;Parking spaces&quot;,&quot;value&quot;:&quot;1,200 Spaces&quot;,&quot;description&quot;:&quot;Number of parking spaces, including underground as per plaza renovations&quot;},{&quot;label&quot;:&quot;Pedestrian traffic&quot;,&quot;value&quot;:&quot;High Qualitative&quot;,&quot;description&quot;:&quot;High foot traffic due to central historical and tourist location&quot;}],&quot;Digital \u0026 E-commerce Trends&quot;:[{&quot;label&quot;:&quot;E-commerce competition&quot;,&quot;value&quot;:&quot;Increasing Qualitative&quot;,&quot;description&quot;:&quot;Rising e-commerce at $2.7B in 2024, impacting physical retail&quot;},{&quot;label&quot;:&quot;Click-and-collect adoption&quot;,&quot;value&quot;:&quot;20.0&quot;,&quot;description&quot;:&quot;Adoption rate of click-and-collect services in Guatemala malls&quot;},{&quot;label&quot;:&quot;Internet penetration&quot;,&quot;value&quot;:&quot;72.0&quot;,&quot;description&quot;:&quot;Internet penetration rate in urban Guatemala, from World Bank data&quot;}],&quot;Safety \u0026 Security&quot;:[{&quot;label&quot;:&quot;Retail crime rate&quot;,&quot;value&quot;:&quot;Medium Qualitative&quot;,&quot;description&quot;:&quot;Moderate retail crime in central areas, per local reports&quot;},{&quot;label&quot;:&quot;Security measures&quot;,&quot;value&quot;:&quot;Advanced Qualitative&quot;,&quot;description&quot;:&quot;Presence of guards, CCTV, and eternal flame symbolizing peace&quot;}],&quot;Marketing \u0026 Events&quot;:[{&quot;label&quot;:&quot;Promotional events&quot;,&quot;value&quot;:&quot;Frequent Qualitative&quot;,&quot;description&quot;:&quot;Regular events in central plaza, including holidays and markets&quot;},{&quot;label&quot;:&quot;Loyalty program penetration&quot;,&quot;value&quot;:&quot;25.0&quot;,&quot;description&quot;:&quot;Estimated penetration of loyalty programs among shoppers&quot;},{&quot;label&quot;:&quot;Digital signage presence&quot;,&quot;value&quot;:&quot;Yes Boolean&quot;,&quot;description&quot;:&quot;Digital signage in surrounding commercial areas&quot;}],&quot;Growth Potential&quot;:[{&quot;label&quot;:&quot;Projected foot traffic growth&quot;,&quot;value&quot;:&quot;4.0&quot;,&quot;description&quot;:&quot;Annual growth projection aligned with retail sector at 4%&quot;},{&quot;label&quot;:&quot;New tenant pipeline&quot;,&quot;value&quot;:&quot;Moderate Qualitative&quot;,&quot;description&quot;:&quot;Ongoing interest from mid-range retailers&quot;},{&quot;label&quot;:&quot;Mall expansion plans&quot;,&quot;value&quot;:&quot;nan Qualitative&quot;,&quot;description&quot;:&quot;No major expansion planned, focus on maintenance post-1976 renovations&quot;}]}" data-map-mapbox-token-value="pk.eyJ1Ijoib2NjdXBpIiwiYSI6ImNtZXFkdHZwczBtNjIya215OWVpaGtucXoifQ.xiNo8HmyyKim2YrJ3LdqdQ" data-map-nearby-malls-value="{}" data-map-update-url-value="/malls/plaza-mayor-3" id="mall-map-wrapper"><div data-city="Guatemala City" data-current-mall="true" data-id="plaza-mayor-3" data-lat="" data-lng="" data-map-target="mall" data-name="Plaza Mayor" style="display: none;"></div><div data-map-target="map" id="map"></div><div class="demographic-panel collapsed" data-map-target="demographicPanel"><div class="panel-header"><h4><i aria-hidden="true" class="ri-bar-chart-line"></i> Market Demographics</h4><button class="toggle-btn" onclick="this.parentElement.parentElement.classList.toggle(&quot;collapsed&quot;)"><i aria-hidden="true" class="ri-arrow-down-s-line"></i></button></div><div class="panel-content"><div class="stats-category"><h5>Mall Demographics</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">500,000 Square Kilometers</div><div class="stat-label">Primary Catchment Area</div></div><div class="stat-card"><div class="stat-value">2,000,000 Square Kilometers</div><div class="stat-label">Secondary Catchment Area</div></div><div class="stat-card"><div class="stat-value">1,500,000 People</div><div class="stat-label">Catchment area population</div></div><div class="stat-card"><div class="stat-value">2.1</div><div class="stat-label">Population growth rate</div></div></div></div><div class="stats-category"><h5>Economic Indicators</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">4,800 USD</div><div class="stat-label">Median household income</div></div><div class="stat-card"><div class="stat-value">3.5</div><div class="stat-label">Unemployment rate</div></div><div class="stat-card"><div class="stat-value">52 Index</div><div class="stat-label">Cost of living index</div></div></div></div><div class="stats-category"><h5>Consumer Spending</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">1,200 USD</div><div class="stat-label">Retail spending per capita</div></div><div class="stat-card"><div class="stat-value">250 USD</div><div class="stat-label">Spending on apparel</div></div><div class="stat-card"><div class="stat-value">450 USD</div><div class="stat-label">Spending on groceries</div></div><div class="stat-card"><div class="stat-value">150 USD</div><div class="stat-label">Spending on electronics</div></div></div></div><div class="stats-category"><h5>Mall Traffic &amp; Performance</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">2,200,000 Visitors</div><div class="stat-label">Annual foot traffic</div></div><div class="stat-card"><div class="stat-value">1.5 Hours</div><div class="stat-label">Dwell time</div></div><div class="stat-card"><div class="stat-value">25.0</div><div class="stat-label">Conversion rate</div></div><div class="stat-card"><div class="stat-value">6,500 USD</div><div class="stat-label">Sales per square meter</div></div></div></div><div class="stats-category"><h5>Competition &amp; Tenant Mix</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">120 Stores</div><div class="stat-label">Number of retail stores</div></div><div class="stat-card"><div class="stat-value">Yes Boolean</div><div class="stat-label">Anchor tenant presence</div></div><div class="stat-card"><div class="stat-value">High Qualitative</div><div class="stat-label">Competitor density (same category)</div></div><div class="stat-card"><div class="stat-value">Medium Qualitative</div><div class="stat-label">Tenant diversity</div></div></div></div><div class="stats-category"><h5>Real Estate &amp; Leasing</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">12,000 sqm</div><div class="stat-label">Gross Leasable Area</div></div><div class="stat-card"><div class="stat-value">2 Levels</div><div class="stat-label">Number of Levels</div></div><div class="stat-card"><div class="stat-value">25 USD per Month</div><div class="stat-label">Average rent per square meter</div></div><div class="stat-card"><div class="stat-value">8.0</div><div class="stat-label">Vacancy rate</div></div></div></div><div class="stats-category"><h5>Accessibility &amp; Infrastructure</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">High Qualitative</div><div class="stat-label">Proximity to main roads</div></div><div class="stat-card"><div class="stat-value">Excellent Qualitative</div><div class="stat-label">Public transport access</div></div><div class="stat-card"><div class="stat-value">1,200 Spaces</div><div class="stat-label">Parking spaces</div></div><div class="stat-card"><div class="stat-value">High Qualitative</div><div class="stat-label">Pedestrian traffic</div></div></div></div><div class="stats-category"><h5>Digital &amp; E-commerce Trends</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">Increasing Qualitative</div><div class="stat-label">E-commerce competition</div></div><div class="stat-card"><div class="stat-value">20.0</div><div class="stat-label">Click-and-collect adoption</div></div><div class="stat-card"><div class="stat-value">72.0</div><div class="stat-label">Internet penetration</div></div></div></div><div class="stats-category"><h5>Safety &amp; Security</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">Medium Qualitative</div><div class="stat-label">Retail crime rate</div></div><div class="stat-card"><div class="stat-value">Advanced Qualitative</div><div class="stat-label">Security measures</div></div></div></div><div class="stats-category"><h5>Marketing &amp; Events</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">Frequent Qualitative</div><div class="stat-label">Promotional events</div></div><div class="stat-card"><div class="stat-value">25.0</div><div class="stat-label">Loyalty program penetration</div></div><div class="stat-card"><div class="stat-value">Yes Boolean</div><div class="stat-label">Digital signage presence</div></div></div></div><div class="stats-category"><h5>Growth Potential</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">4.0</div><div class="stat-label">Projected foot traffic growth</div></div><div class="stat-card"><div class="stat-value">Moderate Qualitative</div><div class="stat-label">New tenant pipeline</div></div><div class="stat-card"><div class="stat-value">nan Qualitative</div><div class="stat-label">Mall expansion plans</div></div></div></div></div></div></div></template></turbo-stream>