<turbo-stream action="replace" target="mall-map-wrapper"><template><div data-controller="map" data-lat="38.7311" data-lng="35.4925" data-map-catchment-data-value="{&quot;lat&quot;:&quot;38.7311&quot;,&quot;lng&quot;:&quot;35.4925&quot;,&quot;primary_radius&quot;:5.0,&quot;secondary_radius&quot;:15.0,&quot;population&quot;:1200000}" data-map-demographic-summary-value="{&quot;Mall Demographics&quot;:[{&quot;label&quot;:&quot;Primary Catchment Area&quot;,&quot;value&quot;:&quot;10-30 km Radius&quot;,&quot;description&quot;:&quot;Primary area serving the mall&#39;s core customers in Kayseri region&quot;},{&quot;label&quot;:&quot;Secondary Catchment Area&quot;,&quot;value&quot;:&quot;30-50 km Radius&quot;,&quot;description&quot;:&quot;Extended area for occasional visitors from surrounding regions&quot;},{&quot;label&quot;:&quot;Catchment area population&quot;,&quot;value&quot;:&quot;1,200,000 People&quot;,&quot;description&quot;:&quot;Estimated population within primary and secondary catchment based on Kayseri metropolitan data&quot;},{&quot;label&quot;:&quot;Population growth rate&quot;,&quot;value&quot;:&quot;1.5&quot;,&quot;description&quot;:&quot;Annual growth rate for Kayseri province, indicating expanding customer base&quot;},{&quot;label&quot;:&quot;Median age&quot;,&quot;value&quot;:&quot;32 Years&quot;,&quot;description&quot;:&quot;Median age of catchment population, reflecting young to middle-aged demographic&quot;},{&quot;label&quot;:&quot;Household size&quot;,&quot;value&quot;:&quot;3.2 Persons&quot;,&quot;description&quot;:&quot;Average household size in Kayseri urban area&quot;},{&quot;label&quot;:&quot;Education level (tertiary)&quot;,&quot;value&quot;:&quot;22.0&quot;,&quot;description&quot;:&quot;Percentage of population with tertiary education in catchment area&quot;}],&quot;Economic Indicators&quot;:[{&quot;label&quot;:&quot;Median household income&quot;,&quot;value&quot;:&quot;25,000 USD per year&quot;,&quot;description&quot;:&quot;Estimated median annual household income in Kayseri, adjusted for local economy&quot;},{&quot;label&quot;:&quot;Unemployment rate&quot;,&quot;value&quot;:&quot;8.5&quot;,&quot;description&quot;:&quot;Current unemployment rate in Turkey, applicable to Kayseri region&quot;},{&quot;label&quot;:&quot;Cost of living index&quot;,&quot;value&quot;:&quot;50 Index (Istanbul=100)&quot;,&quot;description&quot;:&quot;Relative cost of living in Kayseri compared to national average&quot;}],&quot;Consumer Spending&quot;:[{&quot;label&quot;:&quot;Retail spending per capita&quot;,&quot;value&quot;:&quot;1,300 USD per year&quot;,&quot;description&quot;:&quot;Annual retail expenditure per person in Turkey, scaled for regional mall&quot;},{&quot;label&quot;:&quot;Spending on apparel&quot;,&quot;value&quot;:&quot;208 USD per person&quot;,&quot;description&quot;:&quot;Per capita annual spending on apparel in Turkey&quot;},{&quot;label&quot;:&quot;Spending on groceries&quot;,&quot;value&quot;:&quot;1,000 USD per person&quot;,&quot;description&quot;:&quot;Estimated annual per capita grocery spending in urban Turkey&quot;},{&quot;label&quot;:&quot;Spending on electronics&quot;,&quot;value&quot;:&quot;190 USD per person&quot;,&quot;description&quot;:&quot;Per capita annual electronics spending based on Turkey market data&quot;}],&quot;Mall Traffic \u0026 Performance&quot;:[{&quot;label&quot;:&quot;Annual foot traffic&quot;,&quot;value&quot;:&quot;4,000,000 Visitors&quot;,&quot;description&quot;:&quot;Estimated yearly visitors for a mid-sized mall in Kayseri&quot;},{&quot;label&quot;:&quot;Dwell time&quot;,&quot;value&quot;:&quot;2 Hours&quot;,&quot;description&quot;:&quot;Average time visitors spend in the mall&quot;},{&quot;label&quot;:&quot;Conversion rate&quot;,&quot;value&quot;:&quot;30.0&quot;,&quot;description&quot;:&quot;Percentage of visitors making a purchase&quot;},{&quot;label&quot;:&quot;Sales per square meter&quot;,&quot;value&quot;:&quot;5,000 USD&quot;,&quot;description&quot;:&quot;Annual sales revenue per square meter of retail space&quot;}],&quot;Competition \u0026 Tenant Mix&quot;:[{&quot;label&quot;:&quot;Number of retail stores&quot;,&quot;value&quot;:&quot;100 Stores&quot;,&quot;description&quot;:&quot;Approximate number of retail outlets in the mall&quot;},{&quot;label&quot;:&quot;Anchor tenant presence&quot;,&quot;value&quot;:&quot;Yes Presence&quot;,&quot;description&quot;:&quot;Major anchor stores like supermarkets or department stores present&quot;},{&quot;label&quot;:&quot;Competitor density (same category)&quot;,&quot;value&quot;:&quot;Medium Density&quot;,&quot;description&quot;:&quot;Moderate number of similar malls in Kayseri area&quot;},{&quot;label&quot;:&quot;Tenant diversity&quot;,&quot;value&quot;:&quot;High Diversity&quot;,&quot;description&quot;:&quot;Varied mix of apparel, food, electronics, and services&quot;},{&quot;label&quot;:&quot;Unique Concepts&quot;,&quot;value&quot;:&quot;Yes Presence&quot;,&quot;description&quot;:&quot;Specialty stores or experiential retail concepts included&quot;}],&quot;Real Estate \u0026 Leasing&quot;:[{&quot;label&quot;:&quot;Gross Leasable Area&quot;,&quot;value&quot;:&quot;25,132 sqm&quot;,&quot;description&quot;:&quot;Total leasable retail space in the mall&quot;},{&quot;label&quot;:&quot;Number of Levels&quot;,&quot;value&quot;:&quot;2 Levels&quot;,&quot;description&quot;:&quot;Number of floors dedicated to retail&quot;},{&quot;label&quot;:&quot;Average rent per square meter&quot;,&quot;value&quot;:&quot;20 USD per month&quot;,&quot;description&quot;:&quot;Monthly rental rate for prime retail space&quot;},{&quot;label&quot;:&quot;Vacancy rate&quot;,&quot;value&quot;:&quot;5.0&quot;,&quot;description&quot;:&quot;Percentage of leasable space currently unoccupied&quot;},{&quot;label&quot;:&quot;Lease term flexibility&quot;,&quot;value&quot;:&quot;Standard 3-5 years Terms&quot;,&quot;description&quot;:&quot;Typical lease durations with renewal options&quot;},{&quot;label&quot;:&quot;Available retail space&quot;,&quot;value&quot;:&quot;10.0&quot;,&quot;description&quot;:&quot;Current percentage of space available for leasing&quot;}],&quot;Accessibility \u0026 Infrastructure&quot;:[{&quot;label&quot;:&quot;Proximity to main roads&quot;,&quot;value&quot;:&quot;High Proximity&quot;,&quot;description&quot;:&quot;Direct access to major highways in Kayseri&quot;},{&quot;label&quot;:&quot;Public transport access&quot;,&quot;value&quot;:&quot;Good Access&quot;,&quot;description&quot;:&quot;Connected to local bus and tram lines&quot;},{&quot;label&quot;:&quot;Parking spaces&quot;,&quot;value&quot;:&quot;1,000 Spaces&quot;,&quot;description&quot;:&quot;Number of on-site parking spots available&quot;},{&quot;label&quot;:&quot;Pedestrian traffic&quot;,&quot;value&quot;:&quot;High Traffic&quot;,&quot;description&quot;:&quot;Strong foot traffic from nearby residential areas&quot;}],&quot;Digital \u0026 E-commerce Trends&quot;:[{&quot;label&quot;:&quot;E-commerce competition&quot;,&quot;value&quot;:&quot;High Competition&quot;,&quot;description&quot;:&quot;Significant online retail penetration in Turkey affecting physical sales&quot;},{&quot;label&quot;:&quot;Click-and-collect adoption&quot;,&quot;value&quot;:&quot;20.0&quot;,&quot;description&quot;:&quot;Percentage of transactions using click-and-collect services&quot;},{&quot;label&quot;:&quot;Internet penetration&quot;,&quot;value&quot;:&quot;80.0&quot;,&quot;description&quot;:&quot;Percentage of population with internet access in catchment area&quot;}],&quot;Safety \u0026 Security&quot;:[{&quot;label&quot;:&quot;Retail crime rate&quot;,&quot;value&quot;:&quot;1 Incidents per 1,000 visitors&quot;,&quot;description&quot;:&quot;Low rate of retail theft and incidents&quot;},{&quot;label&quot;:&quot;Security measures&quot;,&quot;value&quot;:&quot;CCTV and guards Measures&quot;,&quot;description&quot;:&quot;Comprehensive surveillance and on-site security personnel&quot;}],&quot;Marketing \u0026 Events&quot;:[{&quot;label&quot;:&quot;Promotional events&quot;,&quot;value&quot;:&quot;Monthly Frequency&quot;,&quot;description&quot;:&quot;Regular events like sales and cultural activities&quot;},{&quot;label&quot;:&quot;Loyalty program penetration&quot;,&quot;value&quot;:&quot;15.0&quot;,&quot;description&quot;:&quot;Percentage of regular shoppers enrolled in loyalty programs&quot;},{&quot;label&quot;:&quot;Digital signage presence&quot;,&quot;value&quot;:&quot;Yes Presence&quot;,&quot;description&quot;:&quot;Interactive digital displays throughout the mall&quot;}],&quot;Growth Potential&quot;:[{&quot;label&quot;:&quot;Projected foot traffic growth&quot;,&quot;value&quot;:&quot;5.0&quot;,&quot;description&quot;:&quot;Expected annual increase in visitors based on regional trends&quot;},{&quot;label&quot;:&quot;New tenant pipeline&quot;,&quot;value&quot;:&quot;Yes Pipeline&quot;,&quot;description&quot;:&quot;Ongoing recruitment of new brands and stores&quot;},{&quot;label&quot;:&quot;Mall expansion plans&quot;,&quot;value&quot;:&quot;Planned Plans&quot;,&quot;description&quot;:&quot;Future additions to GLA and facilities in development&quot;}]}" data-map-mapbox-token-value="pk.eyJ1Ijoib2NjdXBpIiwiYSI6ImNtZXFkdHZwczBtNjIya215OWVpaGtucXoifQ.xiNo8HmyyKim2YrJ3LdqdQ" data-map-nearby-malls-value="{&quot;primary&quot;:[{&quot;id&quot;:2429,&quot;slug&quot;:&quot;ozdilek-park-kayseri&quot;,&quot;name&quot;:&quot;özdilek Park Kayseri&quot;,&quot;lat&quot;:&quot;38.728&quot;,&quot;lng&quot;:&quot;35.523&quot;,&quot;property_type&quot;:&quot;Shopping Mall&quot;,&quot;description&quot;:&quot;Özdilek Park Kayseri, operating as Kayseri Park AVM, is a key regional shopping center in Kayseri, Turkey, established in 2006 with a gross leasable area of about 25,152 square meters and accommodating approximately 130 retail units. Situated in the Melikgazi district at Alparslan Mahallesi, Eşref Bitlis Bulvarı No.10, it offers convenient access via major thoroughfares and proximity to residential areas. The tenant mix features a balanced composition including anchor Özdilek Hipermarket, international fashion brands like Mango, Nike, and LC Waikiki, electronics retailers such as Teknosa and Arçelik, jewelry from Atasay, and leisure amenities including cinemas, bowling, and a diverse food court with outlets like Starbucks. This setup caters to everyday shopping and family outings, strengthening its role in the local retail ecosystem. In Kayseri&#39;s market, characterized by a population exceeding 1.4 million and robust industrial activity in textiles and furniture, the mall maintains a competitive edge through its mid-market positioning amid a growing urban middle class. Leasing opportunities benefit from high visibility and footfall driven by local demographics, with Turkish mall occupancy averaging 95 percent as per 2023 commercial reports. However, prospective tenants should consider drawbacks like economic volatility, with inflation surpassing 60 percent in 2024 impacting consumer spending, and increasing e-commerce penetration at 20 percent of retail sales. Rent levels in similar regional centers range from 20 to 45 USD per square meter monthly, influenced by location and category. Potential risks encompass competition from larger venues like Forum Kayseri (80,000 sqm GLA) and infrastructure maintenance in a 18-year-old facility, though operational quality remains solid with modern amenities supporting dwell times of 2-3 hours.&quot;,&quot;city&quot;:{&quot;name&quot;:&quot;Kayseri&quot;},&quot;anchor_tenants&quot;:&quot;Decathlon, Vakko, Mango, Nike, LC Waikiki, Abdullah Kiğılı&quot;,&quot;distance&quot;:2.67,&quot;cover_photo&quot;:null,&quot;key_stats&quot;:{&quot;retail_stores_count&quot;:&quot;120&quot;,&quot;gla_sqm&quot;:&quot;27000&quot;,&quot;anchor_tenants&quot;:&quot;Decathlon, Vakko, Mango, Nike, LC Waikiki, Abdullah Kiğılı&quot;}},{&quot;id&quot;:3100,&quot;slug&quot;:&quot;forum-kayseri&quot;,&quot;name&quot;:&quot;Forum Kayseri&quot;,&quot;lat&quot;:&quot;38.7228988&quot;,&quot;lng&quot;:&quot;35.4969865&quot;,&quot;property_type&quot;:&quot;Shopping Mall&quot;,&quot;description&quot;:&quot;Forum Kayseri is a prominent regional shopping center situated on Sivas Boulevard in the eastern sector of Kayseri city center, Turkey. Developed and opened in 2009 by Multi Corporation in partnership with Union Investment, the property spans 150,000 square meters of total construction area, including 65,000 square meters of gross leasable area (GLA) and parking facilities for 2,000 vehicles. It accommodates over 200 tenants, featuring anchor stores such as MediaMarkt for electronics, Boyner for department store offerings, and LC Waikiki for apparel, complemented by a mix of international and local brands across fashion, accessories, beauty, and lifestyle categories. The food and beverage section includes 26 outlets ranging from quick-service to casual dining, alongside a Cinemaximum multiplex cinema that enhances entertainment draw. As one of Central Anatolias largest malls, Forum Kayseri serves the citys metropolitan population of approximately 1.4 million and extends to surrounding provinces, capitalizing on regional economic growth in manufacturing and textiles. The Turkish retail sector maintains high occupancy rates averaging 95 percent as reported in 2023 market data, reflecting resilient demand despite economic pressures. Leasing opportunities are supported by the malls established footfall, estimated at 5-6 million annual visitors based on similar regional centers, and its strategic location ensuring accessibility via major highways and public transit. Tenant mix emphasizes balanced category distribution, with strengths in mid-market fashion and electronics, aiding cross-traffic for smaller retailers. However, prospective lessees should consider drawbacks like increasing competition from newer developments, potential saturation in apparel segments, and sensitivity to national inflation impacting consumer spending in inland markets. Overall, the property offers stable operational quality with modern amenities, though infrastructure maintenance since opening remains a factor in long-term viability.&quot;,&quot;city&quot;:{&quot;name&quot;:&quot;Kayseri&quot;},&quot;anchor_tenants&quot;:&quot;5M Migros, MediaMarkt, Boyner, LC Waikiki, Flo, Koton, e-Bebek, Cinemaximum, DeFacto&quot;,&quot;distance&quot;:0.99,&quot;cover_photo&quot;:null,&quot;key_stats&quot;:{&quot;retail_stores_count&quot;:&quot;200&quot;,&quot;gla_sqm&quot;:&quot;65000&quot;,&quot;anchor_tenants&quot;:&quot;5M Migros, MediaMarkt, Boyner, LC Waikiki, Flo, Koton, e-Bebek, Cinemaximum, DeFacto&quot;}},{&quot;id&quot;:2430,&quot;slug&quot;:&quot;kayseri-park&quot;,&quot;name&quot;:&quot;Kayseri Park&quot;,&quot;lat&quot;:&quot;38.72&quot;,&quot;lng&quot;:&quot;35.49&quot;,&quot;property_type&quot;:&quot;Shopping Mall&quot;,&quot;description&quot;:&quot;Kayseri Park is a regional shopping center in the Melikgazi district of Kayseri, Turkey, operational since 2006 and managed by Artaş Holding. It spans 25,152 sqm of gross leasable area across three levels with 130 stores. The tenant mix is balanced: 40% fashion brands like Mango, LC Waikiki, and Vakko; 25% sports and leisure including Decathlon and Nike; 20% food and beverage such as Starbucks and Cinemaximum theaters; 15% other categories featuring Teknosa electronics. Occupancy rate holds at 90-95%, bolstered by 5-7 year leases and low 4% vacancy. Monthly footfall averages 650,000 visitors from a 1.2 million person catchment within 30 km, with Kayseri&#39;s total population at 1.4 million. Accessibility is enhanced by proximity to major highways, Kayseray light rail, and 2,000 parking spaces. In Central Anatolia&#39;s secondary market, it benefits from local economic growth in manufacturing and services, though faces 50% inflation and 80% e-commerce penetration. Leasing advantages include flexible unit sizes of 50-500 sqm, base rents of TRY 150-300 per sqm monthly on ground floor plus 8-12% sales turnover, and amenities like wellness rooms and high-tech cinemas promoting 120-minute dwell times. Drawbacks encompass competition from larger Forum Kayseri, aging infrastructure requiring renovations, and seasonal summer footfall reductions due to regional heat.&quot;,&quot;city&quot;:{&quot;name&quot;:&quot;Kayseri&quot;},&quot;anchor_tenants&quot;:&quot;Decathlon, LC Waikiki, Mango, Vakko&quot;,&quot;distance&quot;:1.25,&quot;cover_photo&quot;:null,&quot;key_stats&quot;:{&quot;retail_stores_count&quot;:&quot;130&quot;,&quot;gla_sqm&quot;:&quot;27000&quot;,&quot;anchor_tenants&quot;:&quot;Decathlon, LC Waikiki, Mango, Vakko&quot;}},{&quot;id&quot;:4712,&quot;slug&quot;:&quot;optimum-kayseri&quot;,&quot;name&quot;:&quot;Optimum Kayseri&quot;,&quot;lat&quot;:&quot;38.731&quot;,&quot;lng&quot;:&quot;35.479&quot;,&quot;property_type&quot;:&quot;Outlet&quot;,&quot;description&quot;:&quot;Optimum Kayseri is an outlet-style shopping center in Kayseri, Turkey, spanning approximately 50,000 square meters of gross leasable area, opened in 2015 as part of the regional expansion of outlet retail concepts. Positioned on the outskirts near major highways, it targets value-driven consumers in central Anatolia&#39;s industrial hub, where Kayseri&#39;s population exceeds 1.4 million with a focus on manufacturing and agriculture. The tenant mix emphasizes discounted fashion and lifestyle brands, including international outlets like Nike, Adidas, LC Waikiki, Koton, and local Turkish chains such as DeFacto and Flo, complemented by a 20% allocation to food and beverage options featuring traditional Kayseri cuisine like mantı and pastırma alongside fast-casual eateries. Entertainment includes a small cinema and kids&#39; play area, enhancing family visits. Market position is as a secondary destination compared to dominant players like Forum Kayseri (100,000 sqm, 15 million annual footfall) and Kayseri Park, but it benefits from outlet pricing drawing cross-regional traffic from Cappadocia tourists and locals seeking bargains. Occupancy stands at 92% per recent commercial reports, supported by annual footfall of around 4-5 million visitors, driven by promotional events. Rent levels range from 15-25 EUR per sqm per month for ground-floor units, lower than prime malls at 30-40 EUR, offering leasing advantages for mid-tier retailers entering the market. Accessibility via E90 highway is strong, but limited public transit and parking for 1,500 cars pose challenges during peaks. Demographic profile includes middle-income families (median household income ~1,000 USD/month) aged 25-45, with high regional loyalty but sensitivity to Turkey&#39;s inflation (over 50% in 2023). Operational quality is average, with modern facade but some reports of maintenance issues in common areas. Strengths include cost-effective entry for tenants and synergy with outlet model boosting dwell time to 90 minutes. Drawbacks encompass competition from e-commerce growth (20% retail shift online) and saturation in fashion categories, risking underperformance in non-peak seasons. Overall, it suits resilient categories like apparel and F\u0026B, but requires careful lease terms to mitigate economic volatility.&quot;,&quot;city&quot;:{&quot;name&quot;:&quot;Kayseri&quot;},&quot;anchor_tenants&quot;:&quot;Migros, LC Waikiki, Boyner&quot;,&quot;distance&quot;:1.17,&quot;cover_photo&quot;:null,&quot;key_stats&quot;:{&quot;retail_stores_count&quot;:&quot;120&quot;,&quot;gla_sqm&quot;:&quot;40000&quot;,&quot;anchor_tenants&quot;:&quot;Migros, LC Waikiki, Boyner&quot;}},{&quot;id&quot;:3918,&quot;slug&quot;:&quot;optimall-shopping-center&quot;,&quot;name&quot;:&quot;Optimall Shopping Center&quot;,&quot;lat&quot;:&quot;38.7225&quot;,&quot;lng&quot;:&quot;35.492&quot;,&quot;property_type&quot;:&quot;Shopping Mall&quot;,&quot;description&quot;:&quot;Optimall Shopping Center is situated in the Melikgazi district of Kayseri, Turkey, along Sivas Boulevard, providing convenient access to the citys central areas. Opened around the early 2010s, this mid-sized retail property spans approximately 25,000 square meters of gross leasable area, focusing primarily on home improvement, furniture, and lifestyle retail. Key tenants include major anchors like KocTas for hardware and home goods, Istikbal for furniture, and supplementary stores such as carpet retailers, pet supply outlets, and casual dining options. The tenant mix emphasizes home-related categories, aligning with Kayseris strong furniture manufacturing sector, which contributes significantly to the local economy. In the broader Kayseri retail market, Optimall holds a niche position among larger competitors like Forum Kayseri (80,000 sqm) and Kayseri Park (75,000 sqm), attracting around 450,000 monthly visitors, comparable to regional averages for secondary centers. Occupancy rates stand at about 85-90%, supported by stable demand from a catchment area of over 1 million residents within a 30 km radius. Leasing advantages include competitive base rents averaging 25-35 USD per sqm per month, with turnover rents tied to sales performance, offering flexibility for retailers in non-food categories. However, the centers operational quality features basic infrastructure, with some areas showing signs of aging, potentially requiring investments in modernization. Market factors such as Turkeys fluctuating economy and high inflation impact consumer spending, yet the propertys location near major highways enhances accessibility for regional shoppers. Potential challenges involve category saturation in furniture retail and competition from e-commerce platforms eroding physical sales in home goods.&quot;,&quot;city&quot;:{&quot;name&quot;:&quot;Kayseri&quot;},&quot;anchor_tenants&quot;:&quot;Migros, LC Waikiki, Koçtaş, İstikbal&quot;,&quot;distance&quot;:0.96,&quot;cover_photo&quot;:null,&quot;key_stats&quot;:{&quot;retail_stores_count&quot;:&quot;163&quot;,&quot;gla_sqm&quot;:&quot;42000&quot;,&quot;anchor_tenants&quot;:&quot;Migros, LC Waikiki, Koçtaş, İstikbal&quot;}},{&quot;id&quot;:4934,&quot;slug&quot;:&quot;midpoint&quot;,&quot;name&quot;:&quot;Midpoint&quot;,&quot;lat&quot;:&quot;38.7312&quot;,&quot;lng&quot;:&quot;35.4853&quot;,&quot;property_type&quot;:&quot;Shopping Centre&quot;,&quot;description&quot;:&quot;Midpoint is a mid-sized shopping center located in the central district of Kayseri, Turkey, spanning approximately 45,000 square meters of gross leasable area. Opened in 2010, it serves as a community hub for local residents in a city with a population exceeding 1.4 million and a growing middle-class demographic driven by the regions industrial and manufacturing sectors. The tenant mix includes a balanced selection of international and local brands, with anchors such as a hypermarket, fashion retailers like LC Waikiki and DeFacto, electronics stores, and a variety of food and beverage outlets comprising about 25% of the space. Occupancy rates have averaged 85-90% over the past three years, according to local commercial real estate reports, reflecting stable demand despite economic fluctuations in Turkey. Rent levels range from 15-25 USD per square meter per month for ground floor units, competitive within the regional market but higher for prime locations near entrances. Footfall averages 8,000-10,000 visitors daily on weekdays, peaking at 15,000 on weekends, supported by good accessibility via public transport and proximity to major highways. The surrounding area features a demographic profile of families and young professionals aged 25-45, with median household incomes around 1,200 USD monthly. Operational quality is solid, with modern facilities including parking for 1,200 vehicles and air-conditioned common areas, though some reports note occasional maintenance issues in upper levels. Leasing advantages include flexible terms for smaller retailers, with options for pop-up spaces and promotional events to boost visibility. However, the center faces challenges from market saturation, as Kayseri hosts over six major malls, leading to intensified competition for foot traffic. Regional economic factors, such as inflation rates above 50% in recent years, have pressured tenant sales, particularly in non-essential categories like apparel. Accessibility is enhanced by its central position but hindered by traffic congestion during peak hours. Overall, Midpoint offers a viable opportunity for retailers targeting local consumers, provided they adapt to competitive dynamics and economic volatility in Central Anatolia.&quot;,&quot;city&quot;:{&quot;name&quot;:&quot;Kayseri&quot;},&quot;anchor_tenants&quot;:&quot;Migros, LC Waikiki, Boyner&quot;,&quot;distance&quot;:0.62,&quot;cover_photo&quot;:null,&quot;key_stats&quot;:{&quot;retail_stores_count&quot;:&quot;300&quot;,&quot;gla_sqm&quot;:&quot;40000&quot;,&quot;anchor_tenants&quot;:&quot;Migros, LC Waikiki, Boyner&quot;}},{&quot;id&quot;:4542,&quot;slug&quot;:&quot;optimall-avm&quot;,&quot;name&quot;:&quot;Optimall Avm&quot;,&quot;lat&quot;:&quot;38.7325&quot;,&quot;lng&quot;:&quot;35.503&quot;,&quot;property_type&quot;:&quot;Outlet&quot;,&quot;description&quot;:&quot;Optimall AVM, located in the Melikgazi district of Kayseri, Turkey, is a mid-sized shopping center spanning approximately 40,000 square meters of leasable space, with an additional 17,000 square meters dedicated to covered parking. Opened in 2009 by Ender Insaat A.S., it positions itself as a key retail destination in central Anatolia, focusing primarily on home goods, furniture, and outlet retail. The center benefits from Kayseris strong industrial base in manufacturing, particularly furniture and textiles, drawing local middle-class consumers seeking affordable home improvement options. Tenant mix includes major anchors like KocTas for DIY and home improvement, alongside various furniture outlets, apparel stores, cafes, and restaurants, creating a balanced yet specialized environment. Market position is solid within Kayseris competitive retail landscape, which features larger players like Forum Kayseri and Kayseri Park, but Optimall differentiates through its niche in home-related categories, avoiding direct overlap with fashion-heavy malls. Occupancy rates in Kayseri malls average around 95 percent, and Optimall maintains high utilization due to its central location and targeted merchandising. Leasing advantages include relatively lower rent levels compared to Istanbul or Ankara, estimated at 15-25 euros per square meter monthly for ground-floor spaces, with flexible terms for long-term commitments. Accessibility is a strength, situated on Sivas Boulevard with easy access via public buses (lines 269, 450, etc.) and light rail (T1, T3 lines), plus ample parking. However, the citys traffic congestion during peak hours can pose challenges. Demographic profile aligns with Kayseris population of over 1.4 million, predominantly families with moderate incomes (average household around 20,000 TL monthly), supporting steady footfall estimated at 500,000-700,000 visitors annually. Potential drawbacks include aging infrastructure requiring maintenance investments and competition from e-commerce in furniture sales, which has grown post-pandemic. Overall, it offers stable performance for home-focused retailers, with risks tied to economic fluctuations in Turkeys interior regions.&quot;,&quot;city&quot;:{&quot;name&quot;:&quot;Kayseri&quot;},&quot;anchor_tenants&quot;:&quot;Migros,Koçtaş,İstikbal&quot;,&quot;distance&quot;:0.92,&quot;cover_photo&quot;:null,&quot;key_stats&quot;:{&quot;retail_stores_count&quot;:&quot;200&quot;,&quot;gla_sqm&quot;:&quot;30000&quot;,&quot;anchor_tenants&quot;:&quot;Migros,Koçtaş,İstikbal&quot;}}],&quot;secondary&quot;:[{&quot;id&quot;:4543,&quot;slug&quot;:&quot;kumsmall-factory&quot;,&quot;name&quot;:&quot;Kumsmall Factory&quot;,&quot;lat&quot;:&quot;38.77855&quot;,&quot;lng&quot;:&quot;35.42698&quot;,&quot;property_type&quot;:&quot;Mixed-Use&quot;,&quot;description&quot;:&quot;KUMSmall Factory, located in Kocasinan district on the northern ring road of Kayseri, Turkey, is recognized as the largest mixed-use shopping center in Europe and Turkey, spanning approximately 300,000 square meters of indoor space. Opened on October 29, 2020, it features over 600 stores focused on furniture, textiles, fashion brands, and home decor, alongside entertainment options, fast food outlets, restaurants, and playgrounds. The tenant mix emphasizes industrial strengths of Kayseri, a major furniture production hub, with more than 3,500 manufacturers participating in annual furniture fairs hosted on-site. Accessibility is enhanced by proximity to Kayseri City Hospital, intercity bus terminal, and Erkilet Airport, with ongoing developments including a tram line and high-speed rail station nearby, expected to boost regional draw. Market position is strong in the Central Anatolia region, serving a population of about 1.4 million in Kayseri and surrounding provinces, where the local economy thrives on manufacturing and exports. Occupancy appears high given its newness and size, though specific rates are not publicly detailed; general Turkish mall occupancy hovers around 85-95% post-pandemic. Rent levels in similar Kayseri properties range from 15-40 USD per square meter monthly, influenced by location and tenant type. Leasing advantages include large parking for thousands of vehicles, potential for high footfall from fair events drawing wholesalers and retailers, and a diverse mix reducing category saturation risks. However, challenges involve competition from established malls like Forum Kayseri and potential infrastructure delays in transport links. Demographic profile targets middle-income families and professionals in manufacturing sectors, with average household income around 800-1,200 USD monthly. Operational quality benefits from modern design, awarded in International Property Awards 2017-2018 for retail architecture. Overall, it offers robust expansion potential for retailers in furniture and lifestyle categories amid regional growth.&quot;,&quot;city&quot;:{&quot;name&quot;:&quot;Kayseri&quot;},&quot;anchor_tenants&quot;:&quot;LC Waikiki, Mavi Jeans, Boyner, Furniture Brands&quot;,&quot;distance&quot;:7.75,&quot;cover_photo&quot;:null,&quot;key_stats&quot;:{&quot;retail_stores_count&quot;:&quot;400&quot;,&quot;gla_sqm&quot;:&quot;180000&quot;,&quot;anchor_tenants&quot;:&quot;LC Waikiki, Mavi Jeans, Boyner, Furniture Brands&quot;}}],&quot;outside&quot;:[]}" data-map-update-url-value="/malls/erciyes-park" id="mall-map-wrapper"><div data-city="Kayseri" data-current-mall="true" data-id="erciyes-park" data-lat="38.7311" data-lng="35.4925" data-map-target="mall" data-name="Erciyes Park" style="display: none;"></div><div data-map-target="map" id="map"></div><div class="demographic-panel collapsed" data-map-target="demographicPanel"><div class="panel-header"><h4><i aria-hidden="true" class="ri-bar-chart-line"></i> Market Demographics</h4><button class="toggle-btn" onclick="this.parentElement.parentElement.classList.toggle(&quot;collapsed&quot;)"><i aria-hidden="true" class="ri-arrow-down-s-line"></i></button></div><div class="panel-content"><div class="stats-category"><h5>Mall Demographics</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">10-30 km Radius</div><div class="stat-label">Primary Catchment Area</div></div><div class="stat-card"><div class="stat-value">30-50 km Radius</div><div class="stat-label">Secondary Catchment Area</div></div><div class="stat-card"><div class="stat-value">1,200,000 People</div><div class="stat-label">Catchment area population</div></div><div class="stat-card"><div class="stat-value">1.5</div><div class="stat-label">Population growth rate</div></div></div></div><div class="stats-category"><h5>Economic Indicators</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">25,000 USD per year</div><div class="stat-label">Median household income</div></div><div class="stat-card"><div class="stat-value">8.5</div><div class="stat-label">Unemployment rate</div></div><div class="stat-card"><div class="stat-value">50 Index (Istanbul=100)</div><div class="stat-label">Cost of living index</div></div></div></div><div class="stats-category"><h5>Consumer Spending</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">1,300 USD per year</div><div class="stat-label">Retail spending per capita</div></div><div class="stat-card"><div class="stat-value">208 USD per person</div><div class="stat-label">Spending on apparel</div></div><div class="stat-card"><div class="stat-value">1,000 USD per person</div><div class="stat-label">Spending on groceries</div></div><div class="stat-card"><div class="stat-value">190 USD per person</div><div class="stat-label">Spending on electronics</div></div></div></div><div class="stats-category"><h5>Mall Traffic &amp; Performance</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">4,000,000 Visitors</div><div class="stat-label">Annual foot traffic</div></div><div class="stat-card"><div class="stat-value">2 Hours</div><div class="stat-label">Dwell time</div></div><div class="stat-card"><div class="stat-value">30.0</div><div class="stat-label">Conversion rate</div></div><div class="stat-card"><div class="stat-value">5,000 USD</div><div class="stat-label">Sales per square meter</div></div></div></div><div class="stats-category"><h5>Competition &amp; Tenant Mix</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">100 Stores</div><div class="stat-label">Number of retail stores</div></div><div class="stat-card"><div class="stat-value">Yes Presence</div><div class="stat-label">Anchor tenant presence</div></div><div class="stat-card"><div class="stat-value">Medium Density</div><div class="stat-label">Competitor density (same category)</div></div><div class="stat-card"><div class="stat-value">High Diversity</div><div class="stat-label">Tenant diversity</div></div></div></div><div class="stats-category"><h5>Real Estate &amp; Leasing</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">25,132 sqm</div><div class="stat-label">Gross Leasable Area</div></div><div class="stat-card"><div class="stat-value">2 Levels</div><div class="stat-label">Number of Levels</div></div><div class="stat-card"><div class="stat-value">20 USD per month</div><div class="stat-label">Average rent per square meter</div></div><div class="stat-card"><div class="stat-value">5.0</div><div class="stat-label">Vacancy rate</div></div></div></div><div class="stats-category"><h5>Accessibility &amp; Infrastructure</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">High Proximity</div><div class="stat-label">Proximity to main roads</div></div><div class="stat-card"><div class="stat-value">Good Access</div><div class="stat-label">Public transport access</div></div><div class="stat-card"><div class="stat-value">1,000 Spaces</div><div class="stat-label">Parking spaces</div></div><div class="stat-card"><div class="stat-value">High Traffic</div><div class="stat-label">Pedestrian traffic</div></div></div></div><div class="stats-category"><h5>Digital &amp; E-commerce Trends</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">High Competition</div><div class="stat-label">E-commerce competition</div></div><div class="stat-card"><div class="stat-value">20.0</div><div class="stat-label">Click-and-collect adoption</div></div><div class="stat-card"><div class="stat-value">80.0</div><div class="stat-label">Internet penetration</div></div></div></div><div class="stats-category"><h5>Safety &amp; Security</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">1 Incidents per 1,000 visitors</div><div class="stat-label">Retail crime rate</div></div><div class="stat-card"><div class="stat-value">CCTV and guards Measures</div><div class="stat-label">Security measures</div></div></div></div><div class="stats-category"><h5>Marketing &amp; Events</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">Monthly Frequency</div><div class="stat-label">Promotional events</div></div><div class="stat-card"><div class="stat-value">15.0</div><div class="stat-label">Loyalty program penetration</div></div><div class="stat-card"><div class="stat-value">Yes Presence</div><div class="stat-label">Digital signage presence</div></div></div></div><div class="stats-category"><h5>Growth Potential</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">5.0</div><div class="stat-label">Projected foot traffic growth</div></div><div class="stat-card"><div class="stat-value">Yes Pipeline</div><div class="stat-label">New tenant pipeline</div></div><div class="stat-card"><div class="stat-value">Planned Plans</div><div class="stat-label">Mall expansion plans</div></div></div></div></div></div></div></template></turbo-stream>