<turbo-stream action="replace" target="mall-map-wrapper"><template><div data-controller="map" data-lat="14.51993" data-lng="-90.56472" data-map-catchment-data-value="{&quot;lat&quot;:&quot;14.51993&quot;,&quot;lng&quot;:&quot;-90.56472&quot;,&quot;primary_radius&quot;:5.0,&quot;secondary_radius&quot;:15.0,&quot;population&quot;:150000}" data-map-demographic-summary-value="{&quot;Mall Demographics&quot;:[{&quot;label&quot;:&quot;Primary Catchment Area&quot;,&quot;value&quot;:&quot;5 km&quot;,&quot;description&quot;:&quot;Estimated primary trade area radius around the mall in Villa Nueva&quot;},{&quot;label&quot;:&quot;Secondary Catchment Area&quot;,&quot;value&quot;:&quot;20 km&quot;,&quot;description&quot;:&quot;Estimated secondary trade area extending to Guatemala City metro&quot;},{&quot;label&quot;:&quot;Catchment area population&quot;,&quot;value&quot;:&quot;150,000 People&quot;,&quot;description&quot;:&quot;Estimated total population in primary and secondary catchment, based on Villa Nueva demographics&quot;},{&quot;label&quot;:&quot;Population growth rate&quot;,&quot;value&quot;:&quot;1.5&quot;,&quot;description&quot;:&quot;Annual population growth rate in Guatemala urban areas&quot;},{&quot;label&quot;:&quot;Median age&quot;,&quot;value&quot;:&quot;23 Years&quot;,&quot;description&quot;:&quot;Median age in Guatemala, reflecting young urban population&quot;},{&quot;label&quot;:&quot;Household size&quot;,&quot;value&quot;:&quot;4.5 Persons&quot;,&quot;description&quot;:&quot;Average household size in Guatemalan households&quot;},{&quot;label&quot;:&quot;Education level (tertiary)&quot;,&quot;value&quot;:&quot;20.0&quot;,&quot;description&quot;:&quot;Percentage of population with tertiary education in urban Guatemala&quot;}],&quot;Economic Indicators&quot;:[{&quot;label&quot;:&quot;Median household income&quot;,&quot;value&quot;:&quot;5,000 USD per year&quot;,&quot;description&quot;:&quot;Estimated median annual household income in Villa Nueva urban area&quot;},{&quot;label&quot;:&quot;Unemployment rate&quot;,&quot;value&quot;:&quot;3.5&quot;,&quot;description&quot;:&quot;Current unemployment rate in Guatemala&quot;},{&quot;label&quot;:&quot;Cost of living index&quot;,&quot;value&quot;:&quot;40 Index (US=100)&quot;,&quot;description&quot;:&quot;Cost of living index relative to the United States&quot;}],&quot;Consumer Spending&quot;:[{&quot;label&quot;:&quot;Retail spending per capita&quot;,&quot;value&quot;:&quot;1,200 USD per year&quot;,&quot;description&quot;:&quot;Estimated annual retail spending per capita in Guatemala urban areas&quot;},{&quot;label&quot;:&quot;Spending on apparel&quot;,&quot;value&quot;:&quot;250 USD per capita per year&quot;,&quot;description&quot;:&quot;Estimated annual spending on apparel per capita&quot;},{&quot;label&quot;:&quot;Spending on groceries&quot;,&quot;value&quot;:&quot;1,500 USD per capita per year&quot;,&quot;description&quot;:&quot;Estimated annual spending on groceries, over 50% of income&quot;},{&quot;label&quot;:&quot;Spending on electronics&quot;,&quot;value&quot;:&quot;150 USD per capita per year&quot;,&quot;description&quot;:&quot;Estimated annual spending on electronics per capita&quot;}],&quot;Mall Traffic \u0026 Performance&quot;:[{&quot;label&quot;:&quot;Annual foot traffic&quot;,&quot;value&quot;:&quot;1,000,000 Visitors&quot;,&quot;description&quot;:&quot;Estimated annual visitors for a mid-sized mall in Guatemala&quot;},{&quot;label&quot;:&quot;Dwell time&quot;,&quot;value&quot;:&quot;45 Minutes&quot;,&quot;description&quot;:&quot;Average time shoppers spend in the mall&quot;},{&quot;label&quot;:&quot;Conversion rate&quot;,&quot;value&quot;:&quot;25.0&quot;,&quot;description&quot;:&quot;Percentage of visitors making a purchase&quot;},{&quot;label&quot;:&quot;Sales per square meter&quot;,&quot;value&quot;:&quot;800 USD per year&quot;,&quot;description&quot;:&quot;Estimated annual sales per square meter in retail space&quot;}],&quot;Competition \u0026 Tenant Mix&quot;:[{&quot;label&quot;:&quot;Number of retail stores&quot;,&quot;value&quot;:&quot;50 Stores&quot;,&quot;description&quot;:&quot;Approximate number of stores in the mall complex&quot;},{&quot;label&quot;:&quot;Anchor tenant presence&quot;,&quot;value&quot;:&quot;Yes&quot;,&quot;description&quot;:&quot;Presence of major anchor tenants like supermarkets&quot;},{&quot;label&quot;:&quot;Competitor density (same category)&quot;,&quot;value&quot;:&quot;3 per km²&quot;,&quot;description&quot;:&quot;Density of similar malls in the area&quot;},{&quot;label&quot;:&quot;Tenant diversity&quot;,&quot;value&quot;:&quot;Medium&quot;,&quot;description&quot;:&quot;Mix of retail categories including food and apparel&quot;},{&quot;label&quot;:&quot;Unique Concepts&quot;,&quot;value&quot;:&quot;5&quot;,&quot;description&quot;:&quot;Number of unique or specialty stores&quot;}],&quot;Real Estate \u0026 Leasing&quot;:[{&quot;label&quot;:&quot;Gross Leasable Area&quot;,&quot;value&quot;:&quot;25,000 sqm&quot;,&quot;description&quot;:&quot;Estimated total leasable retail space&quot;},{&quot;label&quot;:&quot;Number of Levels&quot;,&quot;value&quot;:&quot;2 Levels&quot;,&quot;description&quot;:&quot;Number of shopping levels in the mall&quot;},{&quot;label&quot;:&quot;Average rent per square meter&quot;,&quot;value&quot;:&quot;15 USD per month&quot;,&quot;description&quot;:&quot;Average monthly rent for retail space in Guatemala malls&quot;},{&quot;label&quot;:&quot;Vacancy rate&quot;,&quot;value&quot;:&quot;10.0&quot;,&quot;description&quot;:&quot;Current vacancy rate in Guatemalan retail spaces&quot;},{&quot;label&quot;:&quot;Lease term flexibility&quot;,&quot;value&quot;:&quot;High&quot;,&quot;description&quot;:&quot;Flexibility in lease terms for tenants&quot;},{&quot;label&quot;:&quot;Available retail space&quot;,&quot;value&quot;:&quot;2,000 sqm&quot;,&quot;description&quot;:&quot;Estimated currently available leasable space&quot;}],&quot;Accessibility \u0026 Infrastructure&quot;:[{&quot;label&quot;:&quot;Proximity to main roads&quot;,&quot;value&quot;:&quot;Direct&quot;,&quot;description&quot;:&quot;Direct access to Boulevard El Frutal and major roads&quot;},{&quot;label&quot;:&quot;Public transport access&quot;,&quot;value&quot;:&quot;Good&quot;,&quot;description&quot;:&quot;Access via local buses in Villa Nueva&quot;},{&quot;label&quot;:&quot;Parking spaces&quot;,&quot;value&quot;:&quot;500 Spaces&quot;,&quot;description&quot;:&quot;Ample parking including covered and open areas&quot;},{&quot;label&quot;:&quot;Pedestrian traffic&quot;,&quot;value&quot;:&quot;Medium&quot;,&quot;description&quot;:&quot;Moderate pedestrian access from nearby residential areas&quot;}],&quot;Digital \u0026 E-commerce Trends&quot;:[{&quot;label&quot;:&quot;E-commerce competition&quot;,&quot;value&quot;:&quot;High&quot;,&quot;description&quot;:&quot;Growing e-commerce market at 9.5% CAGR&quot;},{&quot;label&quot;:&quot;Click-and-collect adoption&quot;,&quot;value&quot;:&quot;30.0&quot;,&quot;description&quot;:&quot;Adoption rate of click-and-collect services in retail&quot;},{&quot;label&quot;:&quot;Internet penetration&quot;,&quot;value&quot;:&quot;65.0&quot;,&quot;description&quot;:&quot;Percentage of population with internet access in Guatemala&quot;}],&quot;Safety \u0026 Security&quot;:[{&quot;label&quot;:&quot;Retail crime rate&quot;,&quot;value&quot;:&quot;Low&quot;,&quot;description&quot;:&quot;Relatively low crime in commercial areas with security&quot;},{&quot;label&quot;:&quot;Security measures&quot;,&quot;value&quot;:&quot;Guards and CCTV&quot;,&quot;description&quot;:&quot;Security guards, access control, and surveillance present&quot;}],&quot;Marketing \u0026 Events&quot;:[{&quot;label&quot;:&quot;Promotional events&quot;,&quot;value&quot;:&quot;Monthly&quot;,&quot;description&quot;:&quot;Regular promotional events and fairs&quot;},{&quot;label&quot;:&quot;Loyalty program penetration&quot;,&quot;value&quot;:&quot;20.0&quot;,&quot;description&quot;:&quot;Estimated participation in loyalty programs&quot;},{&quot;label&quot;:&quot;Digital signage presence&quot;,&quot;value&quot;:&quot;Yes&quot;,&quot;description&quot;:&quot;Presence of digital advertising screens&quot;}],&quot;Growth Potential&quot;:[{&quot;label&quot;:&quot;Projected foot traffic growth&quot;,&quot;value&quot;:&quot;5.0&quot;,&quot;description&quot;:&quot;Projected annual growth in foot traffic&quot;},{&quot;label&quot;:&quot;New tenant pipeline&quot;,&quot;value&quot;:&quot;10 Tenants&quot;,&quot;description&quot;:&quot;Planned new tenants in the coming year&quot;},{&quot;label&quot;:&quot;Mall expansion plans&quot;,&quot;value&quot;:&quot;nan&quot;,&quot;description&quot;:&quot;No major expansion plans announced, focus on existing operations&quot;}]}" data-map-mapbox-token-value="pk.eyJ1Ijoib2NjdXBpIiwiYSI6ImNtZXFkdHZwczBtNjIya215OWVpaGtucXoifQ.xiNo8HmyyKim2YrJ3LdqdQ" data-map-nearby-malls-value="{&quot;primary&quot;:[{&quot;id&quot;:7719,&quot;slug&quot;:&quot;plaza-villa-nueva&quot;,&quot;name&quot;:&quot;Plaza Villa Nueva&quot;,&quot;lat&quot;:&quot;14.5330249&quot;,&quot;lng&quot;:&quot;-90.5850679&quot;,&quot;property_type&quot;:&quot;Convenience&quot;,&quot;description&quot;:&quot;Plaza Villa Nueva operates as a community-focused shopping center in Zona 6 of Villa Nueva, Guatemala, situated 16 kilometers south of Guatemala City along Calzada Concepción. This rapidly urbanizing suburb has a population surpassing 618,000 residents, featuring a young demographic with a median age of 26 and an expanding middle class that drives demand for affordable retail options. The property spans a moderate gross leasable area, anchoring with a supermarket and supporting a tenant mix of apparel boutiques, bank branches, and casual dining outlets that prioritize everyday essentials over luxury or entertainment. Occupancy stands at approximately 85%, consistent with regional suburban mall averages, while estimated daily footfall ranges from 5,000 to 8,000 visitors, bolstered by proximity to dense residential neighborhoods and connectivity via the CA-1 highway. Leasing advantages include competitive rents of $7 to $10 per square meter monthly, frequently structured with sales percentage clauses to align landlord-tenant interests in a market projecting 6% growth for 2025 per industry reports. Ample parking for over 500 vehicles facilitates family shopping during 10 AM to 8 PM hours. However, the mid-market positioning contends with nearby competitors like Plaza Prisma and larger urban venues such as Oakland Mall, which capture higher-spending traffic. Potential drawbacks encompass moderate saturation in basic retail categories, traffic congestion on access routes averaging 20-30 minutes from the capital, and infrastructure maintenance needs that could elevate operational expenses. Overall, it suits value-driven retailers targeting local loyalty but demands vigilance on economic fluctuations and category differentiation to mitigate intra-mall rivalry.&quot;,&quot;city&quot;:{&quot;name&quot;:&quot;Villa Nueva&quot;},&quot;anchor_tenants&quot;:&quot;Supermercado Paiz, Farmacia, Banco Industrial&quot;,&quot;distance&quot;:2.63,&quot;cover_photo&quot;:null,&quot;key_stats&quot;:{&quot;retail_stores_count&quot;:&quot;85&quot;,&quot;gla_sqm&quot;:&quot;12000&quot;,&quot;anchor_tenants&quot;:&quot;Supermercado Paiz, Farmacia, Banco Industrial&quot;}},{&quot;id&quot;:7680,&quot;slug&quot;:&quot;el-frutal-complejo-comercial&quot;,&quot;name&quot;:&quot;El Frutal Complejo Comercial&quot;,&quot;lat&quot;:&quot;14.5214518&quot;,&quot;lng&quot;:&quot;-90.5643144&quot;,&quot;property_type&quot;:&quot;Shopping Mall&quot;,&quot;description&quot;:&quot;El Frutal Complejo Comercial is a mid-sized shopping center located in Zona 5 of Villa Nueva, Guatemala, approximately 15 kilometers from central Guatemala City. Situated along Bulevar El Frutal 14-00, it spans two levels and houses over 150 stores, offering a diverse tenant mix that includes fashion outlets, shoe stores, electronics and connectivity providers, entertainment options, and a robust gastronomic area featuring international cuisines such as sushi, steaks, vegan dishes, and desserts. The center serves as a key retail hub for the local community in the growing urban zone of El Frutal, which combines commercial, residential, and educational developments stemming from the areas historical roots as a former sugar mill. Market positionally, it caters primarily to middle-income families and residents of Villa Nueva and nearby Petapa, benefiting from the regions population growth and improving infrastructure. Accessibility is facilitated by major roads like Avenida Petapa and Calle Real, with ample on-site parking, wheelchair access, WiFi, and credit card acceptance. Operational hours are consistent from 9:00 AM to 7:00 PM on weekdays and extended on weekends. While specific footfall data is not publicly detailed, social media engagement with over 170,000 followers and 74,000 check-ins indicates solid local traffic. Occupancy appears strong based on active promotions and events, though exact rates are unavailable. Rent levels in similar Guatemalan suburban centers typically range from $15 to $25 per square meter monthly, influenced by location and tenant type. Leasing advantages include flexible spaces for small to medium retailers, community events that boost visibility, and proximity to residential areas driving repeat visits. However, challenges include competition from larger malls like Metrocentro Villa Nueva and potential traffic congestion on access routes. The centers open-air design enhances natural flow but may expose it to weather variability. Overall, it provides practical leasing opportunities for retailers targeting everyday consumer needs in a dynamic suburban market.&quot;,&quot;city&quot;:{&quot;name&quot;:&quot;Villa Nueva&quot;},&quot;anchor_tenants&quot;:&quot;Walmart, Cinemark, Various Restaurants&quot;,&quot;distance&quot;:0.17,&quot;cover_photo&quot;:null,&quot;key_stats&quot;:{&quot;retail_stores_count&quot;:&quot;80&quot;,&quot;gla_sqm&quot;:&quot;20000&quot;,&quot;anchor_tenants&quot;:&quot;Walmart, Cinemark, Various Restaurants&quot;}},{&quot;id&quot;:8689,&quot;slug&quot;:&quot;plaza-villanueva&quot;,&quot;name&quot;:&quot;Plaza Villanueva&quot;,&quot;lat&quot;:&quot;14.5330249&quot;,&quot;lng&quot;:&quot;-90.5850679&quot;,&quot;property_type&quot;:&quot;Shopping Centre&quot;,&quot;description&quot;:&quot;Plaza Villanueva is a community-oriented shopping center located in Villa Nueva, Guatemala, approximately 16 kilometers south of Guatemala City along Calzada Concepción. Spanning 25,000 square meters of gross leasable area across two levels, it was established in 1995 and functions as a convenience mall focused on everyday essentials. The property features 85 stores, anchored by Supermercado Paiz, a pharmacy, and Banco Industrial, with a diverse tenant mix including apparel boutiques, bank branches, casual dining, fashion accessories, financial services, and quick-service eateries. Occupancy stands at around 85%, aligning with suburban mall averages in the region. Daily footfall ranges from 5,000 to 8,000 visitors, primarily drawn from surrounding residential neighborhoods, supporting steady local traffic but with limited broader metro appeal. The center benefits from 300 parking spaces, accommodating over 500 vehicles, and operates from 10 AM to 8 PM. Market position is mid-tier, targeting value-driven retailers in a youthful, family-oriented demographic with a median age of 26 and household sizes of 4.5 persons. Within a 5 km radius, the population exceeds 618,000, growing at 2.1% annually, driven by urbanization and middle-class expansion. Leasing advantages include affordable rents of $7 to $10 per square meter monthly, often structured with sales percentage clauses and 3-5% annual escalations tied to inflation, offering flexibility for small-to-medium tenants. Accessibility via the CA-1 highway is strong, though commute times of 20-30 minutes from the capital can lead to peak-hour congestion. Operational quality includes CCTV and guards for security, with 24 annual events to boost engagement. However, the absence of entertainment anchors like cinemas limits dwell time to about 1.5 hours, and moderate saturation in basic retail categories poses challenges for differentiation. Regional economic variability and competition from nearby centers like Plaza Prisma and Metrocentro Villa Nueva, which boast over 90% occupancy, influence performance. Infrastructure maintenance needs may increase costs, and aging roads contribute to access issues during high traffic periods. Overall, the mall suits retailers focusing on necessities and local loyalty in a cost-sensitive suburban market.&quot;,&quot;city&quot;:{&quot;name&quot;:&quot;Villa Nueva&quot;},&quot;anchor_tenants&quot;:&quot;Local supermarket, clothing stores, pharmacy&quot;,&quot;distance&quot;:2.63,&quot;cover_photo&quot;:null,&quot;key_stats&quot;:{&quot;retail_stores_count&quot;:&quot;25&quot;,&quot;gla_sqm&quot;:&quot;4000&quot;,&quot;anchor_tenants&quot;:&quot;Local supermarket, clothing stores, pharmacy&quot;}},{&quot;id&quot;:8622,&quot;slug&quot;:&quot;centro-comercial-villa-nueva&quot;,&quot;name&quot;:&quot;Centro Comercial Villa Nueva&quot;,&quot;lat&quot;:&quot;14.561721&quot;,&quot;lng&quot;:&quot;-90.563894&quot;,&quot;property_type&quot;:&quot;Convenience&quot;,&quot;description&quot;:&quot;Centro Comercial Villa Nueva, located in Villa Nueva, Guatemala, spans 25,000 square meters of gross leasable area with 85 stores, established in 1995. It draws from a 5 km catchment area of 618,397 residents, featuring 2.1% annual population growth, an average age of 28 years, household size of 4.5 persons, and 20% under 18 years old, supporting demand for family and youth-oriented retail. Anchor tenants include Supermercado Paiz supermarket, a pharmacy, and Banco Industrial bank. Tenant mix prioritizes trendy and affordable fashion, streetwear, sustainable brands, diverse international and healthy dining, and family amenities like play areas, though consumer preferences highlight gaps in variety and quality. Occupancy rate is low at 15%, below regional norms of 80-85% for suburban centers, amid high competition from three nearby malls, indicating challenges in tenant retention and attraction. Rent levels stand at 66 GTQ per square meter per month, aligning with competitive suburban rates around $7-10 USD equivalent. Accessibility excels with 1,200 parking spaces and high public transport connectivity, facilitating strong footfall of 2.5 million annual visitors and 1.5-hour average dwell time. Market position rates medium for real estate and leasing, with 4% growth potential, bolstered by 24 annual events achieving 30% attendance boost and 20% e-commerce influence. Operational aspects include low safety with basic CCTV and guards, and ongoing phase 1 development suggesting infrastructure upgrades. For retailers, advantages encompass robust demographics, traffic volume, and event-driven engagement, while drawbacks involve low occupancy risks, competitive saturation, security concerns, and potential access disruptions during renovations, per commercial real estate analytics.&quot;,&quot;city&quot;:{&quot;name&quot;:&quot;Villa Nueva&quot;},&quot;anchor_tenants&quot;:&quot;Supermercado Paiz, Farmacia, Banco Industrial&quot;,&quot;distance&quot;:4.65,&quot;cover_photo&quot;:null,&quot;key_stats&quot;:{&quot;retail_stores_count&quot;:&quot;85&quot;,&quot;gla_sqm&quot;:&quot;25000&quot;,&quot;anchor_tenants&quot;:&quot;Supermercado Paiz, Farmacia, Banco Industrial&quot;}},{&quot;id&quot;:7709,&quot;slug&quot;:&quot;metrocentro-villa-nueva&quot;,&quot;name&quot;:&quot;Metrocentro Villa Nueva&quot;,&quot;lat&quot;:&quot;14.5139172&quot;,&quot;lng&quot;:&quot;-90.5771635&quot;,&quot;property_type&quot;:&quot;Shopping Mall&quot;,&quot;description&quot;:&quot;Metrocentro Villa Nueva, located at Calle 16-20, Zona 10, San Miguel Petapa, Villa Nueva, Guatemala, 15 km south of Guatemala City, is a mid-sized community shopping center built in 2005 by Grupo Roble with 25,000 to 45,000 sqm GLA across 2 levels and over 120 stores. Tenant mix emphasizes everyday family needs, anchored by Supermercado La Torre, Siman Outlet, Cinemark cinema, and La Curacao electronics; includes apparel (Arrow, G Jeans), footwear, jewelry, beauty services, restaurants, food court, banks, and kiosks. Occupancy exceeds 90 percent, above regional averages, with ISO 9001-certified management ensuring operational quality. Monthly footfall averages 166,666 visitors (6 million annually), dwell time 1.5 hours, driven by local demographics of over 406,000 residents, median age 23, household incomes $800-1,200 monthly, and 1.8 percent population growth. Accessibility via Calzada Concepción and public transport is moderate but hampered by peak-hour congestion and parking for 770-1,200 vehicles. Rent levels average $18-22 per sqm monthly, lower than central Guatemala City malls at $25-35, with flexible 3-5 year leases and co-marketing opportunities. In a market with 5 percent retail growth in 2024 and projected 6 percent in 2025, it positions as a neighborhood hub serving middle-class suburban expansion, offering leasing advantages like cost-effective entry and steady community traffic. However, drawbacks include category saturation in fast fashion and groceries, competition from larger venues like Oakland Mall, aging infrastructure in rapid urbanization, and economic fluctuations limiting luxury or high-end retail potential.&quot;,&quot;city&quot;:{&quot;name&quot;:&quot;Villa Nueva&quot;},&quot;anchor_tenants&quot;:&quot;Cinemark,Supermercado La Torre,Siman Outlet,La Curacao&quot;,&quot;distance&quot;:1.5,&quot;cover_photo&quot;:null,&quot;key_stats&quot;:{&quot;retail_stores_count&quot;:&quot;120&quot;,&quot;gla_sqm&quot;:&quot;19000&quot;,&quot;anchor_tenants&quot;:&quot;Cinemark,Supermercado La Torre,Siman Outlet,La Curacao&quot;}},{&quot;id&quot;:7679,&quot;slug&quot;:&quot;metrocentro&quot;,&quot;name&quot;:&quot;Metrocentro&quot;,&quot;lat&quot;:&quot;14.5139172&quot;,&quot;lng&quot;:&quot;-90.5771635&quot;,&quot;property_type&quot;:&quot;Shopping Mall&quot;,&quot;description&quot;:&quot;Metrocentro is a shopping mall located in Villa Nueva, Guatemala, owned by Grupo Roble and established in 2000. The property covers 40,000 square meters of gross leasable area across three levels, hosting around 120 tenants. Key anchors include Cinemark cinema, Siman department store, and Paiz supermarket, contributing to a medium tenant mix with high fashion diversity and 10 food and beverage outlets. Monthly footfall averages 166,666 visitors, equating to 4 million annually, with a 120-minute dwell time and 25 percent conversion rate. Occupancy is currently at 8 percent, below regional norms, while rents are set at 15 USD per square meter per month, positioning it competitively for suburban retail. Accessibility is strong with good infrastructure and 1,200 parking spaces. The 5 km radius demographics show a population of 500,000, average age of 22 years, household size of 4.5, and 1.5 percent annual growth, with 20 percent urban residency. Market context includes a GDP per capita of 4,000 USD, 2.2 percent inflation, and consumer spending of 1,200 USD yearly on retail, emphasizing essentials like food (400 USD) and apparel (150 USD). Leasing advantages encompass family-friendly features, omnichannel integration (55 percent users), and 4 percent growth potential via expansions. Drawbacks involve low safety perceptions despite CCTV and patrols, demand for more trendy fashion and diverse dining, and competition from centers like Plaza Villa Nueva and El Frutal, potentially affecting saturation in the Guatemala City southern suburbs.&quot;,&quot;city&quot;:{&quot;name&quot;:&quot;Villa Nueva&quot;},&quot;anchor_tenants&quot;:&quot;Cinemark, Siman, Paiz&quot;,&quot;distance&quot;:1.5,&quot;cover_photo&quot;:null,&quot;key_stats&quot;:{&quot;retail_stores_count&quot;:&quot;120&quot;,&quot;gla_sqm&quot;:&quot;19000&quot;,&quot;anchor_tenants&quot;:&quot;Cinemark, Siman, Paiz&quot;}},{&quot;id&quot;:8629,&quot;slug&quot;:&quot;centro-comercial-plaza-victoria&quot;,&quot;name&quot;:&quot;Centro Comercial Plaza Victoria&quot;,&quot;lat&quot;:&quot;14.5262249&quot;,&quot;lng&quot;:&quot;-90.5883019&quot;,&quot;property_type&quot;:&quot;Neighborhood&quot;,&quot;description&quot;:&quot;Centro Comercial Plaza Victoria is a neighborhood shopping center located in Zona 4 of Villa Nueva, Guatemala, at 5a Avenida 4-55, near the Municipalidad de Villa Nueva. This suburban area south of Guatemala City serves a local population of approximately 400,000 residents, characterized by middle to lower-middle income households with growing demand for everyday retail and services. The center features a mix of convenience-oriented tenants, including a Texaco gas station, Optica Israel, Restaurante Chino Mexicano, Beauty Salon Elegant, Depósito La Gran Familia, Farmacias, and other small shops like a mini-market, car wash, and barberia. It operates as a compact commercial plaza with two levels, focusing on essential goods, personal care, and quick-service dining rather than large-format retail. Market position: As a smaller-scale development in a rapidly urbanizing suburb, it benefits from proximity to residential neighborhoods and main roads like Carretera a Palin, providing accessibility via public transport and private vehicles. Footfall estimates, based on similar local centers in Villa Nueva, range from 1,000 to 3,000 daily visitors, higher on weekends due to community events such as entrepreneur fairs and holiday promotions. Occupancy levels are around 80-85 percent, typical for neighborhood plazas per regional commercial real estate reports from sources like Colliers International Guatemala. Rent levels are competitive for the area, averaging USD 8-12 per square meter monthly, including common area maintenance, making it attractive for small retailers seeking low-entry barriers. Leasing advantages include flexible terms of 2-4 years, minimal build-out requirements, and shared parking with the adjacent gas station. However, challenges include competition from larger malls like Plaza Villa Nueva (5 km away) and potential infrastructure issues in the aging suburban grid. The tenant mix emphasizes daily necessities, supporting steady but modest sales volumes of USD 200-400 per sqm annually, influenced by local economic factors like informal employment rates around 50 percent in Villa Nueva. Overall, it suits startups in services and convenience retail, but requires awareness of market saturation in basic categories.&quot;,&quot;city&quot;:{&quot;name&quot;:&quot;Villa Nueva&quot;},&quot;anchor_tenants&quot;:&quot;Local businesses, boutiques, cafes&quot;,&quot;distance&quot;:2.63,&quot;cover_photo&quot;:null,&quot;key_stats&quot;:{&quot;retail_stores_count&quot;:&quot;40&quot;,&quot;gla_sqm&quot;:&quot;1500&quot;,&quot;anchor_tenants&quot;:&quot;Local businesses, boutiques, cafes&quot;}}],&quot;secondary&quot;:[{&quot;id&quot;:8648,&quot;slug&quot;:&quot;plaza-victoria&quot;,&quot;name&quot;:&quot;Plaza Victoria&quot;,&quot;lat&quot;:&quot;14.6393954&quot;,&quot;lng&quot;:&quot;-90.5147539&quot;,&quot;property_type&quot;:&quot;Shopping Centre&quot;,&quot;description&quot;:&quot;Centro Comercial Plaza Victoria is a neighborhood shopping center in Zona 4 of Villa Nueva, a suburb south of Guatemala City, Guatemala, located at 5a Avenida 4-55 near the municipal offices. Opened in 2010, it spans 8,000 square meters of gross leasable area with 40 stores focused on convenience retail. The tenant mix emphasizes essential services and daily needs, including a Texaco gas station, pharmacies, a mini-market, beauty salons, quick-service restaurants like Restaurante Chino Mexicano, and local boutiques such as Optica Israel and Depósito La Gran Familia. No major international anchors are present, prioritizing local operators. Occupancy stands at 80-85%, with average monthly footfall of 12,500 visitors, translating to 1,000-3,000 daily, peaking on weekends and event days. Rent levels range from USD 8-12 per square meter monthly, inclusive of common area maintenance in some cases, with annual escalations of 5-7%; this is below urban averages of USD 15-20. Accessibility includes 30 parking spaces shared with an adjacent gas station and connections via buses and main roads like Carretera a Palin, 0.5 km away. The catchment area within 5 km serves 100,000 residents in a growing suburb of 400,000 people, characterized by a young demographic (median age 24, 60% under 30) and middle-low income households averaging GTQ 5,000-8,000 monthly (USD 650-1,000). Market position as a small-scale center in a 2.5% annually growing area supports steady sales of USD 200-400 per square meter yearly, with 3% overall retail growth. Leasing advantages include flexible 2-5 year terms, low entry barriers, minimal build-out needs, and proximity to residential zones for consistent local traffic, making it suitable for service-oriented startups. However, challenges arise from limited scale and competition from larger nearby centers.&quot;,&quot;city&quot;:{&quot;name&quot;:&quot;Villa Nueva&quot;},&quot;anchor_tenants&quot;:&quot;Boutique Plaza Victoria, various retail stores&quot;,&quot;distance&quot;:14.33,&quot;cover_photo&quot;:null,&quot;key_stats&quot;:{&quot;retail_stores_count&quot;:&quot;25&quot;,&quot;gla_sqm&quot;:&quot;3500&quot;,&quot;anchor_tenants&quot;:&quot;Boutique Plaza Victoria, various retail stores&quot;}}],&quot;outside&quot;:[]}" data-map-update-url-value="/malls/centro-comercial-el-frutal" id="mall-map-wrapper"><div data-city="Villa Nueva" data-current-mall="true" data-id="centro-comercial-el-frutal" data-lat="14.51993" data-lng="-90.56472" data-map-target="mall" data-name="Centro Comercial El Frutal" style="display: none;"></div><div data-map-target="map" id="map"></div><div class="demographic-panel collapsed" data-map-target="demographicPanel"><div class="panel-header"><h4><i aria-hidden="true" class="ri-bar-chart-line"></i> Market Demographics</h4><button class="toggle-btn" onclick="this.parentElement.parentElement.classList.toggle(&quot;collapsed&quot;)"><i aria-hidden="true" class="ri-arrow-down-s-line"></i></button></div><div class="panel-content"><div class="stats-category"><h5>Mall Demographics</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">5 km</div><div class="stat-label">Primary Catchment Area</div></div><div class="stat-card"><div class="stat-value">20 km</div><div class="stat-label">Secondary Catchment Area</div></div><div class="stat-card"><div class="stat-value">150,000 People</div><div class="stat-label">Catchment area population</div></div><div class="stat-card"><div class="stat-value">1.5</div><div class="stat-label">Population growth rate</div></div></div></div><div class="stats-category"><h5>Economic Indicators</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">5,000 USD per year</div><div class="stat-label">Median household income</div></div><div class="stat-card"><div class="stat-value">3.5</div><div class="stat-label">Unemployment rate</div></div><div class="stat-card"><div class="stat-value">40 Index (US=100)</div><div class="stat-label">Cost of living index</div></div></div></div><div class="stats-category"><h5>Consumer Spending</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">1,200 USD per year</div><div class="stat-label">Retail spending per capita</div></div><div class="stat-card"><div class="stat-value">250 USD per capita per year</div><div class="stat-label">Spending on apparel</div></div><div class="stat-card"><div class="stat-value">1,500 USD per capita per year</div><div class="stat-label">Spending on groceries</div></div><div class="stat-card"><div class="stat-value">150 USD per capita per year</div><div class="stat-label">Spending on electronics</div></div></div></div><div class="stats-category"><h5>Mall Traffic &amp; Performance</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">1,000,000 Visitors</div><div class="stat-label">Annual foot traffic</div></div><div class="stat-card"><div class="stat-value">45 Minutes</div><div class="stat-label">Dwell time</div></div><div class="stat-card"><div class="stat-value">25.0</div><div class="stat-label">Conversion rate</div></div><div class="stat-card"><div class="stat-value">800 USD per year</div><div class="stat-label">Sales per square meter</div></div></div></div><div class="stats-category"><h5>Competition &amp; Tenant Mix</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">50 Stores</div><div class="stat-label">Number of retail stores</div></div><div class="stat-card"><div class="stat-value">Yes</div><div class="stat-label">Anchor tenant presence</div></div><div class="stat-card"><div class="stat-value">3 per km²</div><div class="stat-label">Competitor density (same category)</div></div><div class="stat-card"><div class="stat-value">Medium</div><div class="stat-label">Tenant diversity</div></div></div></div><div class="stats-category"><h5>Real Estate &amp; Leasing</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">25,000 sqm</div><div class="stat-label">Gross Leasable Area</div></div><div class="stat-card"><div class="stat-value">2 Levels</div><div class="stat-label">Number of Levels</div></div><div class="stat-card"><div class="stat-value">15 USD per month</div><div class="stat-label">Average rent per square meter</div></div><div class="stat-card"><div class="stat-value">10.0</div><div class="stat-label">Vacancy rate</div></div></div></div><div class="stats-category"><h5>Accessibility &amp; Infrastructure</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">Direct</div><div class="stat-label">Proximity to main roads</div></div><div class="stat-card"><div class="stat-value">Good</div><div class="stat-label">Public transport access</div></div><div class="stat-card"><div class="stat-value">500 Spaces</div><div class="stat-label">Parking spaces</div></div><div class="stat-card"><div class="stat-value">Medium</div><div class="stat-label">Pedestrian traffic</div></div></div></div><div class="stats-category"><h5>Digital &amp; E-commerce Trends</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">High</div><div class="stat-label">E-commerce competition</div></div><div class="stat-card"><div class="stat-value">30.0</div><div class="stat-label">Click-and-collect adoption</div></div><div class="stat-card"><div class="stat-value">65.0</div><div class="stat-label">Internet penetration</div></div></div></div><div class="stats-category"><h5>Safety &amp; Security</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">Low</div><div class="stat-label">Retail crime rate</div></div><div class="stat-card"><div class="stat-value">Guards and CCTV</div><div class="stat-label">Security measures</div></div></div></div><div class="stats-category"><h5>Marketing &amp; Events</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">Monthly</div><div class="stat-label">Promotional events</div></div><div class="stat-card"><div class="stat-value">20.0</div><div class="stat-label">Loyalty program penetration</div></div><div class="stat-card"><div class="stat-value">Yes</div><div class="stat-label">Digital signage presence</div></div></div></div><div class="stats-category"><h5>Growth Potential</h5><div class="stats-grid"><div class="stat-card"><div class="stat-value">5.0</div><div class="stat-label">Projected foot traffic growth</div></div><div class="stat-card"><div class="stat-value">10 Tenants</div><div class="stat-label">New tenant pipeline</div></div><div class="stat-card"><div class="stat-value">nan</div><div class="stat-label">Mall expansion plans</div></div></div></div></div></div></div></template></turbo-stream>