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Serbia Insightsas of Oct 2026
Population size
6.6 M People
Urbanization rate
56.6%
Population growth
-0.48%
Median age
43.6 years
Household size
2.8 People
Education level
28 percent
GDP
90,300,000,000 USD
GDP per capita
13,679 USD
Inflation rate
4 %
Unemployment rate
9 %
Cost of living index
40 index
Income inequality (Gini)
36 index
Retail sales volume
35,000,000,000 USD
Retail sales per capita
5,270 USD
Disposable income per capita
8,500 USD
Spending by category - apparel
450 USD
Spending by category - groceries
1,800 USD
Spending by category - electronics
350 USD
Number of retail outlets
45,000 outlets
Major national retail chains
Delta Holding, Idea, Maxi chains
Retail market fragmentation
70 percent
Presence of global brands
High level
Dominant retail formats
Supermarkets, hypermarkets formats
Average commercial rent
120 USD/sqm/year
Property transaction volume
15,000 transactions
Ease of doing business index
44 rank
Business permit process time
10 days
Zoning constraints
Moderate level
E-commerce delivery infrastructure
Good in urban areas level
Road density
0.8 km/sq km
Public transport penetration
60 %
Commute patterns
Average 30 minutes time
Vehicle ownership per capita
0.4 vehicles/person
E-commerce share of retail
12 %
Click-and-collect adoption
25 %
Internet penetration
85 %
Mobile commerce usage
65 %
Retail tech startups
150 startups
Retail-related crime rate
20 per 1,000
Shoplifting incidents
5,000 incidents/year
Consumer protection score
75 index
Business compliance risk
Low level
Annual tourist arrivals
2,000,000 arrivals
Tourist retail spending
1,200,000,000 USD
Airport traffic
5,500,000 passengers
Duty-free sales trends
Growing 10 percent trend
Projected retail market growth rate
4 %
Urban expansion zones
Belgrade suburbs zones
Emerging retail hubs
Novi Sad, Nis hubs
Major upcoming national mall or retail projects
Uลกฤe Shopping Center expansion projects
Retail Destinations in Serbia
Browse 0 retail destinations across Serbia. Explore retail leasing opportunities, demographics, and market analytics for each location on Occupi.
Serbia at a Glance
- Total Properties0
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