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Toms River, NJ Insightsas of Oct 2026
Population size
100 K People
Population growth
1.1%
Age distribution
0-14: 17%
15-24: 10%
25-44: 25%
45-64: 25%
65+: 23% percent
15-24: 10%
25-44: 25%
45-64: 25%
65+: 23% percent
Household size
2.5 People
Household composition
Families: 65%
Non-families: 35%; Married couples: 50%
Single-parent: 15% percent
Non-families: 35%; Married couples: 50%
Single-parent: 15% percent
Education level
High school or higher: 94%
Bachelor's or higher: 30% percent
Bachelor's or higher: 30% percent
Median household income
99,547 USD
Employment rate
60 %
Job growth
1.5 %
Dominant industries
Retail trade, Health care, Education services
Cost of living index
115 index
Retail sales per capita
8,500 USD
Disposable income
45,000 USD
Spending behavior by category - apparel, dining, electronics
Apparel: 5%, Dining: 8%, Electronics: 4% percent of total spending
Existing retail mix
Big-box stores, grocery chains, specialty shops, malls
Number of competitors
150 retailers
Market saturation
High
Presence of anchor tenants
Yes, Macy's, JCPenney at Ocean County Mall
Foot traffic from nearby businesses
Moderate
Rent costs
22 USD/sqm/month
Property values
400,000 USD
Zoning laws
B-2 Business zone allows retail with restrictions on signage and hours
Business permits
Standard municipal approval required, 30-60 days processing
Availability of retail space
50,000 sqm
Proximity to major roads
Direct access to Route 37 and Garden State Parkway
Public transportation access
Good, NJ Transit buses available
Parking availability
Ample, surface lots and garages
Pedestrian traffic
Low to moderate in downtown, higher in mall areas
Vehicle traffic
3,750,000 vehicles/day
Public transport accessibility
7 score/10
Commute times
25 minutes
Work patterns
70% drive alone, 10% carpool, 5% public transit percent
Shopping preferences
Convenience and value-oriented, prefer local malls
Brand affinity
Mid-range brands like Gap, Old Navy
Consumer loyalty
Moderate, loyalty programs influence 60% percent
Entertainment and leisure trends
Beach outings, family dining, local events
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
Police patrols, CCTV in retail areas, community programs
Tourist spending
50,000,000 USD/year
Tourist footfall
500,000 visitors/year
Major local events
Toms River Seafood Festival, Independence Day fireworks
Seasonal attractions
Beaches, boardwalk in summer; holiday lights in winter
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Total retail space
200,000 sqm
Retail space per capita
2 SQM
Projected growth in retail space
2 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
Redevelopment of Ocean County Mall site
Grocery market share distribution - Top 3 retailers & market share
ShopRite: 45%, Stop & Shop: 30%, Acme: 15% percent
Consumer spending patterns
Weekly grocery trips, monthly apparel shopping
Grocery expenditure trends
Increasing 3% annually due to inflation percent
Luxury retail performance
Low, limited luxury outlets
Top mall shopping preferences
Ocean County Mall for family shopping
Shopping trips to other cities - % of residents
25 percent
Key drivers for mall visits
Convenience, variety, dining options
Preferred brand categories - Luxury fashion, Value fashion, etc.
Value fashion: 60%, Mid-range: 30%, Luxury: 10% percent
Number of existing malls
1 malls
Total retail footfall - annual visits across malls
2,000,000 sqm
Retail market gaps
Entertainment retail, organic groceries
Trade area population
200,000 people
Retail potential in catchment area
High
Projected retail growth rate
2.5 %
Preferred mall layouts
Enclosed with food court and anchors
Public transport access
Good via NJ Transit
Walkability score
45 score/100
Road infrastructure & car access
Excellent, highway adjacent
Parking capacity in comparable malls
5,000 spaces
Surrounding land use & future developments
Residential and commercial, mall redevelopment planned
Retail Destinations in Toms River, NJ
Browse 1 retail destination in Toms River, NJ, United States. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
Toms River, NJ at a Glance
- Total Properties1
- CountryUnited States
