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Sleman Insightsas of Oct 2026

Population size
1.2 M People
Population growth
1.2%
Age distribution
0-14: 23%
15-64: 70%
65+: 7% percent
Household size
3.9 People
Household composition
Nuclear: 65%
Extended: 35% percent
Education level
Primary: 20%
Secondary: 50%
Tertiary: 30% percent
Median household income
48,000,000 IDR/year
Employment rate
65 %
Job growth
2.5 %
Dominant industries
Education, Tourism, Agriculture
Cost of living index
70 index
Retail sales per capita
15,000,000 IDR/year
Disposable income
25,000,000 IDR/year
Spending behavior by category - apparel, dining, electronics
Apparel: 20%, Dining: 25%, Electronics: 15% percent
Existing retail mix
Malls, supermarkets, local markets, specialty stores
Number of competitors
150 stores
Market saturation
75 percent
Presence of anchor tenants
Yes, major chains like Matahari, Hypermart
Foot traffic from nearby businesses
High
Rent costs
150 IDR/sqm/month
Property values
20,000,000 IDR/sqm
Zoning laws
Mixed-use allowed in commercial zones
Business permits
Standard process via local government
Availability of retail space
Moderate
Proximity to major roads
High, near Ring Road Yogyakarta
Public transportation access
Good, Trans Jogja buses
Parking availability
1,500 spaces
Pedestrian traffic
Medium
Vehicle traffic
High
Public transport accessibility
80 percent
Commute times
20 minutes
Work patterns
Mixed remote and office, student heavy
Shopping preferences
Value-oriented with some premium
Brand affinity
Local and international mid-tier
Consumer loyalty
Medium
Entertainment and leisure trends
Cultural sites, cafes, malls
Crime statistics
Low
Shoplifting rates
2 percent
Public safety measures
CCTV, police patrols
Tourist spending
5,000,000 IDR/year per tourist
Tourist footfall
2,000,000 visitors/year
Major local events
Cultural festivals, university events
Seasonal attractions
Peak during holidays and school breaks
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Total retail space
250,000 sqm
Retail space per capita
0.21 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
New mall expansions planned
Grocery market share distribution - Top 3 retailers & market share
Indomaret: 35%, Alfamart: 30%, Superindo: 15% percent
Consumer spending patterns
Regular on essentials, occasional on leisure
Grocery expenditure trends
Increasing 3% annually percent
Luxury retail performance
Moderate growth
Top mall shopping preferences
Plaza Ambarrukmo, Hartono Mall
Shopping trips to other cities - % of residents
25 percent
Key drivers for mall visits
Entertainment, dining, promotions
Preferred brand categories - Luxury fashion, Value fashion, etc.
Value fashion: 60%, Luxury: 10%, Mid-tier: 30% percent
Number of existing malls
6 malls
Total retail footfall - annual visits across malls
10,000,000 sqm
Retail market gaps
Premium dining, international brands
Trade area population
1,500,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air with green spaces
Public transport access
Good
Walkability score
65 score
Road infrastructure & car access
Well-developed
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Mixed residential-commercial, university expansions

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