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San Diego, CA Insightsas of Oct 2026
Population size
1.4 M People
Population growth
0.5%
Age distribution
0-14: 18%
15-24: 12%
25-44: 36%
45-64: 21%
65+: 13% percent
15-24: 12%
25-44: 36%
45-64: 21%
65+: 13% percent
Household size
2.7 People
Household composition
Family households: 55%
Non-family: 45%; Married couples: 40%
Single-parent: 15% percent
Non-family: 45%; Married couples: 40%
Single-parent: 15% percent
Education level
High school or higher: 92%
Bachelor's or higher: 52% percent
Bachelor's or higher: 52% percent
Median household income
108,077 USD/year
Employment rate
65.1 %
Job growth
4 %
Dominant industries
Military/Defense: 15%, Tourism/Hospitality: 12%, Biotech/Tech: 10%, Healthcare: 9% percent
Cost of living index
150 index
Retail sales per capita
18,777 USD/year
Disposable income
75,000 USD/year
Spending behavior by category - apparel, dining, electronics
Apparel: 4%, Dining: 12%, Electronics: 3% percent
Existing retail mix
Mix of grocery 30%, apparel 20%, dining 15%, electronics 10%, general merchandise 25% percent
Number of competitors
500 stores
Market saturation
85 percent
Presence of anchor tenants
High; Macy's, Nordstrom, Walmart in major malls qualitative
Foot traffic from nearby businesses
Moderate; boosted by tourism and offices qualitative
Rent costs
45 USD/sqm/month
Property values
8,000,000 USD/hectare
Zoning laws
Mixed-use zoning encouraged; retail in commercial zones qualitative
Business permits
Streamlined process; average 30 days approval days
Availability of retail space
5 SQM
Proximity to major roads
High; most retail near I-5, I-8 qualitative
Public transportation access
Good; MTS trolleys and buses serve key areas qualitative
Parking availability
Adequate; 4-6 spaces per 1,000 sq ft in malls spaces/1,000 sq ft
Pedestrian traffic
High in downtown and tourist areas qualitative
Vehicle traffic
100,000 vehicles/day
Public transport accessibility
70 percent
Commute times
25 minutes
Work patterns
Hybrid; 60% office, 40% remote post-2023 percent
Shopping preferences
Preference for experiential and local brands qualitative
Brand affinity
Strong for sustainable and outdoor brands qualitative
Consumer loyalty
Moderate; 60% repeat to favorites percent
Entertainment and leisure trends
Outdoor activities, beaches, craft beer qualitative
Crime statistics
Violent: 3.8, Property: 18.5 per 1,000 incidents/1,000 people
Shoplifting rates
2.5 percent
Public safety measures
CCTV, patrols in retail areas qualitative
Tourist spending
20,000,000,000 USD/year
Tourist footfall
35,000,000 visitors/year
Major local events
Comic-Con, Fleet Week, Pride Festival qualitative
Seasonal attractions
Beaches summer, Zoo year-round qualitative
E-commerce penetration
15 %
Click-and-collect adoption
25 %
Local preference for in-store shopping
60 %
Total retail space
9,000,000 sqm
Retail space per capita
6.5 sqm/person
Projected growth in retail space
2 %
Retail leakage rate
10 %
Sustainable retail demand
High; eco-friendly stores growing qualitative
Major upcoming retail projects
Otay Mesa expansions, UTC redevelopment qualitative
Grocery market share distribution - Top 3 retailers & market share
Vons: 35%, Ralphs: 25%, Sprouts: 15% percent
Consumer spending patterns
Weekly grocery, monthly apparel qualitative
Grocery expenditure trends
Increasing 3% annually percent
Luxury retail performance
Strong in Fashion Valley; 5% growth percent
Top mall shopping preferences
Fashion Valley, Westfield UTC qualitative
Shopping trips to other cities - % of residents
20 percent
Key drivers for mall visits
Entertainment, dining, one-stop shopping qualitative
Preferred brand categories - Luxury fashion, Value fashion, etc.
Luxury fashion: 20%, Value fashion: 40%, Activewear: 25%, Home goods: 15% percent
Number of existing malls
12 malls
Total retail footfall - annual visits across malls
50,000,000 sqm
Retail market gaps
Organic foods, experiential retail qualitative
Trade area population
3,300,000 people
Retail potential in catchment area
High; growing tourism qualitative
Projected retail growth rate
3 %
Preferred mall layouts
Open-air lifestyle centers qualitative
Public transport access
Good; trolleys to major malls qualitative
Walkability score
55 index
Road infrastructure & car access
Excellent; highway network qualitative
Parking capacity in comparable malls
10,000 spaces
Surrounding land use & future developments
Mixed residential-commercial; new mixed-use projects qualitative
Retail Destinations in San Diego, CA
Browse 3 retail destinations in San Diego, CA, United States. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
San Diego, CA at a Glance
- Total Properties3
- CountryUnited States
