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Rojales Insightsas of Oct 2026
Population size
22 K People
Population growth
2.5%
Age distribution
0-14: 15%
15-64: 55%
65+: 30% percent
15-64: 55%
65+: 30% percent
Household size
2.5 People
Household composition
60% nuclear families and retirees
30% expat households
10% multi-generational percent
30% expat households
10% multi-generational percent
Education level
Primary: 20%
Secondary: 60%
Tertiary: 20% percent
Secondary: 60%
Tertiary: 20% percent
Median household income
25,000 EUR/year
Employment rate
55 %
Job growth
1.5 %
Dominant industries
Tourism 40%, Agriculture 30%, Retail 20%, Services 10% percent of employment
Cost of living index
85 index (Spain=100)
Retail sales per capita
3,000 EUR/year
Disposable income
18,000 EUR/person/year
Spending behavior by category - apparel, dining, electronics
Apparel: 10%, Dining: 15%, Electronics: 8% percent of disposable income
Existing retail mix
Supermarkets, local grocers, pharmacies, clothing boutiques, cafes
Number of competitors
25 stores
Market saturation
Moderate
Presence of anchor tenants
Mercadona, Consum supermarkets
Foot traffic from nearby businesses
High seasonal
Rent costs
10 EUR/sqm/month
Property values
1,500 EUR/sqm
Zoning laws
Mixed-use in center, commercial zones near roads
Business permits
Standard municipal approval in 30 days
Availability of retail space
5,000 sqm
Proximity to major roads
5 km to AP-7 km
Public transportation access
Bus services to Alicante and Torrevieja
Parking availability
Ample free street and lot parking
Pedestrian traffic
Moderate daily, high weekends
Vehicle traffic
Low to moderate
Public transport accessibility
Limited local buses, good inter-city
Commute times
15 minutes to Torrevieja
Work patterns
60% local, 40% commute to Alicante area percent
Shopping preferences
Local markets, supermarkets, occasional malls
Brand affinity
Local Spanish brands, international expat favorites
Consumer loyalty
High to independent shops
Entertainment and leisure trends
Beaches, golf, dining, cultural fiestas
Crime statistics
20 incidents/1,000 people/year
Shoplifting rates
1 percent of sales
Public safety measures
Local police patrols, CCTV in center
Tourist spending
500 EUR/visit
Tourist footfall
100,000 visits/year
Major local events
Fiestas de San Isidro, summer markets
Seasonal attractions
Beaches, salt lagoons in summer
E-commerce penetration
50 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
70 %
Total retail space
10,000 sqm
Retail space per capita
0.45 sqm/person
Projected growth in retail space
2 %
Retail leakage rate
30 %
Sustainable retail demand
Growing steadily
Major upcoming retail projects
Small expansions to existing centers
Grocery market share distribution - Top 3 retailers & market share
Mercadona: 40%, Consum: 25%, Dia: 20% percent
Consumer spending patterns
Essentials 60%, leisure 25%, durables 15% percent
Grocery expenditure trends
Increasing 3% annually percent
Luxury retail performance
Limited, 5% of sales percent
Top mall shopping preferences
Zenia Boulevard nearby
Shopping trips to other cities - % of residents
40 percent
Key drivers for mall visits
Variety, promotions, dining
Preferred brand categories - Luxury fashion, Value fashion, etc.
Value fashion 70%, Luxury 10%, Home goods 20% percent
Number of existing malls
2
Total retail footfall - annual visits across malls
500,000 sqm
Retail market gaps
Specialty food, electronics stores
Trade area population
50,000 people
Retail potential in catchment area
Medium
Projected retail growth rate
2 %
Preferred mall layouts
Open-air pedestrian-friendly
Public transport access
Bus lines to regional hubs
Walkability score
70 out of 100
Road infrastructure & car access
Well-maintained local roads, high car use
Parking capacity in comparable malls
500 spaces
Surrounding land use & future developments
Residential and agriculture, planned housing expansions
Retail Destinations in Rojales
Browse 1 retail destination in Rojales, Spain. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
Rojales at a Glance
- Total Properties1
- CountrySpain
