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Phon Insightsas of Oct 2026
Population size
55 K People
Population growth
0.5%
Age distribution
0-14: 20%
15-64: 68%
65+: 12% percent
15-64: 68%
65+: 12% percent
Household size
3.5 People
Household composition
Nuclear families with extended relatives
70% with children
70% with children
Education level
Primary: 40%
Secondary: 50%
Higher: 10% percent
Secondary: 50%
Higher: 10% percent
Median household income
200,000 THB/year
Employment rate
95 %
Job growth
1.2 %
Dominant industries
Agriculture, small trade
Cost of living index
80 index
Retail sales per capita
20,000 THB/year
Disposable income
150,000 THB/year
Spending behavior by category - apparel, dining, electronics
Apparel: 10%, Dining: 15%, Electronics: 5% percent of total
Existing retail mix
Local markets, small shops, wet markets
Number of competitors
20 shops
Market saturation
Low
Presence of anchor tenants
None locally, nearby in Khon Kaen
Foot traffic from nearby businesses
Moderate
Rent costs
200 THB/sqm/month
Property values
10,000 THB/sqm
Zoning laws
Standard provincial regulations
Business permits
Straightforward local process
Availability of retail space
High
Proximity to major roads
10 km to Highway 12 km
Public transportation access
Bus services to Khon Kaen
Parking availability
Ample
Pedestrian traffic
Low people/day
Vehicle traffic
Moderate vehicles/day
Public transport accessibility
Hourly buses
Commute times
30 minutes
Work patterns
Daily farming, seasonal migration
Shopping preferences
Local markets, bargains
Brand affinity
Local and value brands
Consumer loyalty
High to local vendors
Entertainment and leisure trends
Festivals, temple visits
Crime statistics
Low, 50 per 100,000 incidents
Shoplifting rates
Very low
Public safety measures
Local police patrols
Tourist spending
5,000 THB/visitor/year
Tourist footfall
10,000 visitors/year
Major local events
Phon Rice Festival
Seasonal attractions
Harvest seasons, temples
E-commerce penetration
30 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
80 %
Total retail space
5,000 sqm
Retail space per capita
0.09 sqm/person
Projected growth in retail space
2 %
Retail leakage rate
60 %
Sustainable retail demand
Moderate
Major upcoming retail projects
None planned
Grocery market share distribution - Top 3 retailers & market share
Local markets: 70%, Tesco: 20%, Big C: 10% percent
Consumer spending patterns
Food: 40%, Essentials: 30%, Discretionary: 30% percent
Grocery expenditure trends
Increasing 3% annually percent
Luxury retail performance
Low demand
Top mall shopping preferences
Central Plaza Khon Kaen
Shopping trips to other cities - % of residents
20 percent
Key drivers for mall visits
Variety, promotions
Preferred brand categories - Luxury fashion, Value fashion, etc.
Value fashion: 80%, Luxury: 5% percent
Number of existing malls
0 malls
Retail market gaps
Modern supermarkets, specialty stores
Trade area population
100,000 people
Retail potential in catchment area
Medium
Projected retail growth rate
3 %
Preferred mall layouts
Open-air markets
Public transport access
Good regional links
Walkability score
70 index
Road infrastructure & car access
Paved roads, moderate car ownership
Parking capacity in comparable malls
500 spaces
Surrounding land use & future developments
Agricultural, potential eco-tourism
Retail Destinations in Phon
Browse 1 retail destination in Phon, Thailand. Explore retail leasing opportunities, space availability, and market analytics on Occupi.
Phon at a Glance
- Total Properties1
- CountryThailand
